Network promotion of plastic hospital to catch the heart of patients

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In the work, often have a counselor feedback: consultation has no intention, we give the patient do encyclopedia knowledge popularization! said no intention, the listener heart, why patients do not intend to pursue the root cause, in fact, we promote and did not really grasp the patient's psychological changes in the process, did not understand what the patient most want to know!

The process of plastic surgery is actually very simple, no matter how tangled she is, consider how long, in fact, is three steps to take a pouch patients, we have to break down the patient's mental process:

1, find the problem: pouch how to form?

The patient suddenly found oneself had pouch, so began to understand, pouch is how to do? How to form? And then will begin to understand a variety of bags of knowledge and to pouch method, such as what eye cream, how makeup can cover pouch and so on.

2, how to solve the problem: surgery to pouch, as the road to the pouch

After understanding, the patient knows, pouch formation is because of fat, simply rely on cosmetics or physical therapy equipment can not be removed from the bottom of the pouch, so the patient began to consider the surgery to pouch, surgery to pouch and divided into the inside such as road liposuction to pouch and cut out the pouch, two kinds of surgery indications, Possible sequelae, surgical considerations and so on (don't believe that the real rational type of patients can really be considered so comprehensive), a Korean doctor even regrets: "Chinese guests are too difficult, they often know more than the doctor ..."

3, choose the solution to the problem: to the eye bags who experts? Which plastic surgery hospital to pouch good?

Surgical indications, risks, sequelae, precautions, after all the investigation clear, the patient this will have the target, I 该着 who to do the operation? Which hospital is the most secure? What is the best doctor?

In fact, to write this article, I want to convey a message, we do medical plastic promotion, how to more accurate grasp of the user's heart, how to accurately grasp the target users, in limited energy and capital conditions, how to maximize the benefits, take Baidu bidding, how to choose keywords, Some of the key words of the large chain plastic surgery hospital I have been exposed, simple nasal surgery, there are almost 5,000 keywords, after my 2 screening, almost only less than 300, in my opinion, most of the words only stay in the first stage of patient choice, and our target customers should be the second and third phase. We do medical plastic surgery, not to do Baidu Encyclopedia, a large number of ineffective consulting and science and question, for consultants is very very wasteful energy and injury enthusiasm.

Seize the patient's heart, hit the needs of patients, we are not a medical science popularization agency, not to entertain the public, do network promotion more important is to promote other departments to complete the sales process, must be the most real patients to catch hands, to the consultant and the Operation department must be quality patients, so as to improve the entire network of operating performance, Can reflect the role and advantages of our network promotion!

Original starting from: The Holy Light (Beijing-Yun Yue) Plastic Surgery Blog Www.zhengxingboke.com reproduced please specify the source!