Network promotion Programme for Education and Training Schools (i)

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Education and training schools in each of the slightly larger cities, the number may be calculated by thousands or even million, and the same service content in the number of schools in each city at least a few or even dozens of, the big competition is conceivable. So, the school began to try to promote their own, in order to get more students, to ensure that they can survive and beat competitors to grow their own. So, television advertising, print media advertising, outdoor advertising training in the face of the school gradually increased, whether to bring more students are not known, but the long-term delivery of such ads for the brand to shape is a certain advantage. Of course, these big investment advertising is a certain strength of the school only to bear up, the general school can only try to recruit students, but unable to create brand. In fact, regardless of the strength of the school or the strength of the general school, put on TV ads, print media advertising, outdoor advertising and other categories of advertising, its cost-effective are very general, because there is a better way to promote the pursuit of their own, that is, network promotion. So today, I would like to introduce you to the education and training schools through which network marketing programs to promote their own.

Program One: Network Agent Enrollment

Network agent enrollment is a fairly mature way of promotion, the basic model is: training schools and a number of training portal cooperation, from these sites for training schools enrollment; If the student enrolled, by the training school paid to the site part of the commission as a reward; If the student does not enroll, then do not pay any fees. The author of the Zhengzhou Search course network is based on this model and training schools to cooperate, generally for schools will not refuse, but there are some do not recognize the network marketing situation or the scale is quite small does not need to take such cooperation of the school refused to cooperate. In fact, this pattern has been around for years, and when I was talking to a training agency, the person in charge said they started doing it 2003 years ago. In recent years, due to the rise of some training industry portal, this way gradually fire up, it is the reason for the fire, because it really achieved a win. On the one hand, training schools can obtain students with less input, on the other hand, the training website can obtain its own enrollment commission.

Option two: Bidding advertising

The so-called auction advertising, is to buy Baidu or other search engine bidding keywords, but in fact, this is a small amount of input, but the reason is so many schools accepted, because it has a certain degree of precision. With Baidu's saying, is to pay by effect. Whether it is really paid for the effect, of course, we can be a matter of opinion. The program is, a school to buy some key words of the better rankings, when a user search in search engines of these keywords, the school's website ranking by the front, so that the school site was clicked the possibility of larger, there will be a certain opportunity to obtain the students. Although, this way has some drawbacks, such as easy to be malicious clicks, and conversion rate will not be too high, but in the current network promotion program, because of Baidu's market share of the high, and search engine usage rate is widespread, this way may be relatively effective teaching good. Of course, advertising is also a small amount of investment, for schools, there is no certain strength can not afford.

Programme III: Alliance advertising

The so-called Alliance advertising, is to train schools to participate in some advertising alliances, and then put their own ads on the site to participate in the AD league. More well-known alliances have Baidu Alliance, Google AdSense Alliance and so on. For example, generally we visit a website, in this site is very easy to see some ads, all ads in the lower right corner of the "Gooegle to provide advertising" or "Baidu Alliance" and the like, is the ads belong to these two alliances. Affiliate ads are also pay-per-click because of the size of the display, so the costs are expensive. In general, the investment of the alliance advertising is bigger than the bidding, and the conversion rate is lower, of course, the price of its single click is certainly much lower than the auction advertising.

The above is the training school in the network promotion process commonly used three programs, because the article length is too long, the remaining four programs will be in "Education training School's network Promotion Program (II)" To continue to introduce you, please look forward to. This article by Http://zz.sooker.com stationmaster Original, reprint please specify!