Network promotion Programme for Education and Training schools (II.)

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In the "Education and Training School Network Promotion Program (i)", the author introduced three programs, this article continues to introduce the remaining four programs.

Programme four: Internet advertising

Under normal circumstances, we see in some small and medium Web site ads, are mentioned above the alliance ads, of course, there are some sites on the ads are training institutions and Web site cooperation direct delivery, and not through the third party alliance. Generally can get such advertisers favor the site is in an industry more strength of the site, of course, can also be some large well-known websites. Advertising on Sina, for example, is not an alliance. Another example, in some well-known training sites on the launch of ads, some are also direct monthly fees or annual fees, by the school directly and the site to put together. The advantage of schools launching such websites is that they are accurate and inexpensive. The so-called precision, refers to the training of schools in the industry's well-known portal site launch, its access to the crowd are potential students, the so-called low-cost, because, in addition to a large number of Web sites outside the ads on the site, generally is a monthly or package year, and its spending will generally be much smaller than the auction advertising or alliance ads.

Programme V: Classified information Web site

Classified Information Web site has a special education sector, many training organizations like to publish information, there are some schools to buy a top position or other value-added services, the effect is good. Of course, the average person is through search engines to find the relevant schools, while the classification of information sites, although there are advertising ads, but in the highly competitive training areas, their bids are generally lower than those directly to do the training of the school and lead to the ranking relative to the back. So, only if the competition is not very intense in the field, or some long tail keyword is searched, the school on the classified information site published information may be retrieved by the user. Therefore, if you want to rely on classified information site as the main means of promotion, the effect will not be very good, as a supplementary means of extension can be.

Program six: own website SEO

This is probably the most cost-effective solution. Build a website of their own, select the relevant keywords, through the search engine optimization means to optimize the relevant keywords to Baidu ranked Forefront, so that the equivalent of no money to buy a bid for the situation to get a better ranking. However, the general training schools do not have their own SEO head, are left to outsiders to do, spending is also a common situation.

Programme VII: Other programmes

In addition to the above introduction of the network Promotion program, training schools can also be known by questions and answers, encyclopedia, SNS, blogs, forums, QQ group and other ways to promote their own. Know the question and answer is in Baidu know, search for questions and so on some questions and answers on the platform answered some network questions related questions; Wikipedia refers to Baidu Encyclopedia, Search Encyclopedia, Interactive encyclopedia and other sites to establish and their own business related to some of the terms; SNS refers to through Renren, Tencent friends and other SNS website to promote their own related business, blogs, forums, QQ Group of words I believe that we all know very well, this will not repeat.

The above is the author thinks the training school in the network promotion can take some of the programs, hope that the industry's friends help. This article by Http://zz.sooker.com stationmaster Original, reprint please specify!