Network times I open shop

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are many friends who are going to open the shop, but most of them are still hesitating. They start from their own specific circumstances, there are many concerns and confusion.

1-Full-time or part-time?

For people who already have physical stores, adding an online shop to expand sales channels is an extension of nature, it is not necessary to consider this issue. And for the work of the family or students need to weigh carefully. Unless you have a lot of certainty, have a good supply channels, familiar with the relevant industries, funds more abundant, otherwise, the pertinent proposal is a part-time start, and so the business gradually do a full-time and not too late, calmly more thinking, reduce entrepreneurial risk, to leave a path for themselves is the wise choice!

2-What are you doing?

Every friend who wants to open an online shop is the first to encounter this problem. Look at the Taobao bar, a variety of, almost sell what all have, it is obvious that everyone's ideas are different. Because each person has the different resources, the interest hobby's difference also decides to undertake the profession to be different, seeks the solid, the reliable supply is completes the shop the prerequisite condition.

At present, from the consumer mentality, combined with the current China's imperfect personal credit system, shop is the most suitable for sales of some relatively low value, ordinary consumers need, not high after-sales service requirements, not easy to deteriorate, do not need to test or try to determine whether the appropriate products, such as cosmetics, tea, books, Handicrafts, audio-visual products or some specifications of the unification of standards, through the photos and instructions can be determined to meet the needs of the products, it is best to do some brand-name products, which is very attractive to customers, an obscure brand to customers to accept the difficulty is very large.

3-Incoming sourcing.

This is probably a big problem for some entrepreneurs at the beginning. Decide what to do, down to find sourcing. Establishing a smooth, reliable, and advantageous supplier is the first step in the success of entrepreneurship.

I met a girl who had just graduated from college, and she told me that the things she sold were usually scattered and bought. Obviously this is not good: one is the price of scattered purchase must be very high, calculate the profit space, sell the customer the price must be too high, cannot attract the customer; the second is the channel is very unstable, when the customer needs, it is difficult to immediately find, affect the customer's confidence in the shop; three is oneself like the style and the variety customer may not like, will cause some product backlog Four is the variety, the specification is not complete, the product is too unitary, the customer certainly will choose other product richer, the variety specification more complete merchant. Therefore, this business model can only be said to play with the mentality of playing, to experience the taste of opening the network shop, not to mention the real shop owner!

Network operators should be with the formal wholesalers, suppliers to contact the purchase, but the reality is willing to bulk shipments of wholesale prices are few suppliers, this is also the shop contact suppliers often encounter embarrassment. But this gives us a revelation, can be dedicated to shop, to meet the needs of shop supply channels, it is bound to be a warm welcome shop entrepreneurs, because the demand is the market. Beautiful bay fashion to comply with this trend, recently launched a shop agent cooperation model, tailored for the shop to provide a thoughtful supply channels, by many shops of all ages.

4-Financial pressure.

If the shop sells goods to be purchased first, inventory in the home, and other customers buy one, it is obviously unwise: one is the capital occupy more, the variety is less, not attractive to customers, not interested in patronage; many varieties, it needs a lot of capital, this is ordinary shop entrepreneurs unbearable; The second is the customer really like which products may not be very clear beforehand, so may soon find individual products out of stock, more products are no one, heap at home, resulting in no money, just left a heap of embarrassing situation. Shop entrepreneurs money is often not rich enough, want to minimize the risk, as far as possible without inventory, can concentrate on doing network product promotion, customer orders what products to the merchant order, so there is little risk. Beautiful Bay Fashion Shop Agent program is just enough to meet the needs of online shop operators received orders, only need to inform the merchant, by the merchant directly to the goods to customers, fast and convenient, the related costs automatically deducted from the advance payment. This model allows the shop operators to reduce the demand for funds to the minimum, is the real people can open shop risk-free entrepreneurial model.

5-The establishment of the network shop.

And a few years ago has been completely different, the establishment of the shop now does not exist technical problems, Taobao, ebay and many other shop sites to provide a fool-style open shop model, as long as the basic computer operation, can be easily set up their own shop. If the use of independent space and independent domain name is also quite simple, the market on the Internet mall software a lot, spend a 1-2 thousand dollars can build a powerful network mall system, there are many network companies willing to do for you, just need a little fee. No matter how you open the shop, the investment is only a few percent of the entity shop, insignificant, not only save money, but also labor, save trouble.

6-trust degree problem.

Engaged in network business, will inevitably encounter trust degree problems, customers are generally afraid to be deceived psychology, it is no wonder that today's network of crooks indeed many. Therefore, the sincere communication with customers is very important, through communication to improve understanding, increase trust is the key to customer ordering.

The establishment of customer service QQ, to provide customers with a platform for communication and communication, to enhance understanding, at the same time in the popular forum more than a few articles related to commodity knowledge, cultivate the popularity of shops, to win customer trust is also very helpful. Taobao and other such e-commerce sites should pay attention to each customer comments, through the evaluation of other customers to reflect your integrity is very persuasive.

7-How to promote.

Shop opened, a period of time but nobody, shop owners are easy to feel panic. In fact, this is normal, network business also involves publicity and promotion issues, and more important than the promotion of physical stores. Entity Shop if open in the business district, doorway people, traffic is very large, guests see your sign, know what you sell, if he has demand, nature will walk in to see, this on the passenger flow! Network business is the same, in the vast network of how to attract attention to your shop, increase the flow of the shop is your business premise , the shop's browsing volume is everyone's attention to the shop, also equivalent to the physical store traffic.

Shop due to capital restrictions, the early possible to do what media advertising, can only take Low-cost network publicity mode. Can be in all kinds of related hot forum post, recommend your products, which is to expand visibility, improve the importance of publicity means. can also collect potential customers on the Internet e-mail, email them to recommend your products, this is an effective way to promote, but need special reminders, publicity, especially the title must be able to attract people, people have a strong interest in understanding, this is the key to email marketing.

8-Distribution of goods.

When you receive the order, you have to ship it to the customer as soon as possible. Use cartons to secure the packaging, it is best to cushion some cushioning materials such as EPE, foam plastic or knead into a group of newspapers, cartons outside with tape seal a few to prevent the box fall apart, it is best to use a chartered machine to avoid damage or leakage of the impact of credibility, Commissioned by the freight forwarding company or to the post office, because many shop operators are part-time business, this link for them also need to spend a lot of time and manpower, if you can let the supplier responsible for the goods directly to customers to save a lot of trouble, oneself only need to take orders, collect money can, To have such a supplier to shop operators is the ideal.

9-After-sales service solution.

Because of the unique business model of the shop, many customers in different places, resulting in large after-sales service costs and a long round-trip cycle, customers will not be satisfied. Recommend the best choice of goods without after-sales service, if some of the products may involve to the demand for after-sales service, the best choice can be the national goods, otherwise may be due to after-sales service and lead to loss, if ignore customers, will cause customer complaints, affect the credibility of the shop! In fact, for most customers, They will also take into account before the purchase of after-sales service issues, so the shop as far as possible to choose the basic no after-sales service products are very sensible.

10-Persistence is victory.

E-commerce is the direction of business model development and the inevitable trend, with the global number of Internet users continue to increase, E-commerce will be unlimited scenery. But this does not mean that the sky will drop pie, casually can let the shop to make a lot of money. In fact, like the physical store, the shop also needs to pay the wisdom and effort. A new shop as in the secluded streets open entities, at first mostly no one, through the continuous promotion of publicity, gathering popularity, expand visibility, cultivate customer groups, business can gradually improve, and finally thrive. Every successful shop operator has experienced such a period of torment. At this time the most need is calm, self-confidence and adhere to the end of the determination, to be diligent in thinking, good at innovation, looking for breakthroughs, observe the success of other shops to learn the way, and constantly improve the business philosophy of the store, gradually formed their own shop characteristics, this is the mentality of success. It is absolutely wrong to lose confidence when you meet some difficulties and to give up easily. Just imagine, even this almost no cost of business are not going to go on, if it is open entity shop, in the face of the monthly rent, utilities, staff wages and other costs, so how to bear the psychological quality?

The prosperity of Internet stores is a challenge to the traditional business model, although it is still acting as a complementary and complementary role, but we can expect that E-commerce will soon become the mainstream business model of the Future society. The network has given us new ideas, let us have low-cost entrepreneurial opportunities, the face of historical opportunities. We should grasp the network to give us entrepreneurial opportunities, play our intelligence talent, bravely walk to meet the challenges of network entrepreneurship, the early realization of their entrepreneurial dream!

This article is from: http://www.cyezhe.com/html/wscy/rhkwd/200809/26-145.html

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