New Blue Net announces launch of large-scale social games

In the background of modern living elements, "the planet of the Sahara" also realizes the direct interaction between virtual games and the real world, and thus realizes a refreshing e-business model.

Triple-Net fusion makes the radio and television system capital travel.

April 8, the new Blue Net announced: Join hands with Jiangsu Teng Network Co., Ltd., the same day released a large-scale social networking games, "The Ha Skin Planet." New Blue Network is Zhejiang Radio and television under the new media, on December 28, 2008 test online.

Earlier that day, former Alibaba software president, JIANGSU Network President Wang Tao in the interview with the reporter said, "Zhejiang Radio and Television is ' national size ' media group, has a very wide coverage, but also has a strong credibility, can provide a good platform for cooperation." ”

On the same day, Zhejiang Radio and Television Group Committee members, deputy editor-in-chief Dong in the telephone interview confirmed the cooperation between the two sides, and affirmed the Zhejiang Radio and television exerting new media decision-making direction, but did not disclose more content.

New Blue Network director Zhing said that Zhejiang Radio and television and Jiangsu Teng cooperation to develop this "ha-Skin Planet", the investment of funds and related resources amounted to 200 million yuan. In the context of modern living elements, "the planet of the Sahara" has also realized the direct interaction between virtual games and the real world, thus achieving a refreshing e-business model.

At the same time, said that, based on the product cooperation, the new blue net became the country's first official advance in the field of radio and television new media, and "ha-planet" has become the first embedded radio and television program elements of multi-media interactive games, the first to bring true meaning of "three-screen integration" of

It is understood that in Zhejiang Radio and television, before the net, Hunan Golden eagle nets, CCTV cntv, such as "National font Size" video sites are High-profile announced the imminent large-scale advance in the network game. As early as June 22, 2009, Golden Eagle began its game in the field of action, then launched the "Mango Mobile gaming Paradise" platform and nearly 10 mobile phone games. And this March, CCTV Cntv chose to join hands with Shanda network to enter the field of online games.

In the "National font" of the radio and television system capital in the back of the net, is a huge online growth market. Network game is the Internet has a huge market size and development prospects of the sunrise industry, there are data shows that the 2009 only the domestic market size of the net has reached 31 billion, and the trend of continuous volume.

Wang Tao believes that the triple-net integration can not be simply understood as the television industry to enter the game, but that TV elements can be displayed through the computer and mobile phones to form a strong chemical reaction, creating a new content, through television, computer and mobile phone to carry out a full range of experience.

For the prospects of cooperation between the two sides, Wang Tao to our correspondent said that the state-funded background media group into the industry will create a strong shock wave, online games will become the future "national font" following the video site competition in another important battlefield. In the future, the radio and television department may develop its own game development team. He said he could not easily predict the future pattern.