New concept of network marketing in hospital

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Generally referred to network marketing, people only think that the use of electronic money online to generate the behavior of buying. Different industries, the meaning of network marketing is different. Marketing is not sales, the key in a camp word. Camp is what, is planning, thinking, is operating. A truth, network marketing is not online door-to-door sales, but rely on a variety of network means effective introduction of strategies to achieve profit behavior. For the hospital, people to bid, optimization, promotion of many, mention the text to mention less (each mention to always say, original, original, hehe), mention the network marketing less. If you have to follow the E-commerce theory, then the hospital sold through the network of products are mainly technology and services, followed by medicine, the hospital for patients, it is equivalent to the enterprise to the individual.

Copywriting is the promotion of marketing

With the deep development of the network, the hospital network marketing methods are endless and changeable. By contrast, the previous SEO and even the reference to SEM is unavoidable to narrow. Where the network-related, all can bring sales behavior of the marketing method, can be called Network Marketing. Confined to space, I only talk about my understanding of several marketing concepts in internet marketing.

Say the copy first, narrowly speaking, the copy contains two words, a text, a case, so, do not only write the text, but also inject thinking, in the article injected in the column structure injected into the key column, focus on the quality of the focus, the amount of hidden in the back. Optimization is what, optimization is for the entire site, just like Windows optimization, to go rough in addition to annoying, so that users better experience, its main optimization goal or article. Can be understood as internal cause. The promotion is what, the website entity launches, attracts more users to visit, and obtains the good conversion rate. Can be understood as external cause. Whether external or external causes, affect their own image, can be used as a means of publicity. Bidding is what, bidding is the integration of internal and external factors, through the form of payment, intention to better promote the site, to attract more users. These are a goal, are through the site inside and outside the trimming and publicity, the establishment of the best platform to achieve marketing, to achieve profitability. (Because of the different formulation and understanding, many people put optimization into two parts, station optimization and outside the station optimization, outside the station optimization is to promote.) In fact, no matter how the division is not too scientific, the intersection of the work category more and more embodies the future of hospital network Marketing, copywriting, optimization, promotion will be integrated, and even will be included in the bidding package.

Copywriting, bidding, optimization, promotion, are through continuous improvement of the site, through the user experience and generate purchase behavior. So, bidding is optimization, promotion is optimization, optimization is to promote. So, the concept of optimization no longer narrow, and then rely on the network marketing level. Extended by this meaning, where to promote the promotion of website entities network media behavior is called Network Marketing.

Different, optimization is not bidding, promotion is not bidding. Is it a bid if you pay the money? Bidding contains a competition word, the original meaning is to see who out of the money, we may as well as in the core and long tail keyword settings and the links of these words produced the final effect, and Baidu's comprehensive evaluation of the level of the account.

Missiles, rockets and packaging

Promote what? Marketing behavior. Take what to promote? The promotion is the rocket, the copy is the missile. To promote a larger sense is a thrust, to the breadth and depth of the push, requires a wealth of technical means and experience accumulation. Missiles can not be launched without rockets, rockets are good to send the sky's missiles do not work also in vain.

To promote a larger sense is a thrust, to the breadth and depth of the push, requires a wealth of technical means and experience accumulation. Missiles can not be separated from rockets, the rockets are good to send the Sky satellite missiles do not work also in vain. Rockets are built for missiles, what's the use of rockets and missiles?

Broadly speaking, promotion is optimization, optimization is to promote, they are network marketing, which refers to the broad sense. As I mentioned earlier, there are often many technical means to do the promotion, which is used in the station. No matter when the station is always the first place. Because the user of your site to make a decisive purchase behavior of the entity, from your site. This requires copywriting and promotion of cooperation, the copywriting and promotional thinking by means of technology. If the promoter does badly, we give him the thought and let the technology collaborate.

Site production needs to be planned earlier. The planned home page and the inner pages by WHO to achieve? Your same thinking, different artists to make different effects. Therefore, this time is very embodied in the role of art. In the network work I have contacted, art and copywriting are no more important. This is because people who do not value them do not see their role. A good art, can and copy tacit cooperation, can and technical coordination, timely completion of the job. A good art, will be designed for their own web page feel happy, and have a strong sense of honor. If he did not even have a lot of excitement on his own web page, it would be more difficult to resonate with others.

Network Marketing light planning is not enough, the key is implementation. For example, special topics and special pages, the need for art to use the mouse to repeatedly performance. Even if does not do the topic, wants to let the art in the optimization play the role, still many things. Not like some companies, a few stations only recruit an art, every day is quite idle, this site is certainly not much better. After the completion of the site to enter the optimization strategy phase, need to find the actual application of the site problems, timely improvement, every change to do in-depth analysis. Thinking froze, not to say that once planning will no longer change, is not afraid to change the right to reduce the change.

So the red wooden boats put forward the saying: Technology, promotion is the copy of the rocket, art is a copy of the packaging (this paragraph mainly on the general formulation of some of their own understanding, not to highlight the role of the copy, the original intention is to explain that we do online marketing in the actual operation of weakening the copy, copy and promote the lack of adhesion, only to see so, If a good copy will be in the same industry alone.

The essence of copywriting is marketing

Before the Internet, people to see a doctor, through relatives and friends to find out which hospital is good, also basically made a medical decision. The economy is poor, or to the hospital to see the wrong, but also have more return. Network marketing is actually a kind of propaganda, a less direct publicity, not as intuitive as several people face-to-face, but also save a lot of errands. Because it is the network, so stand on the seller's position, how to do a good copy, cultivate a better reputation, so that visitors generate trust, which is the basis of trading.

The ancients paid much attention to persuasion and debate, and also had a long history of on. Open the vast ancient history and history, logic and dialectical abundant distributed in between the lines. We remember the eloquence of Mencius's lobby, we can not forget the Qin Zhangyi of Kung Fu, we also remember Gan as a lobbyist embarrassed.

The ten years of the Cultural Revolution, needless to say how cruel it is, just say it's an alternative product, the great debate, inspire people to use all kinds of rhetoric to fight each other, divergent people's thinking, cultivate endurance. People from this era, especially intellectuals, have been the backbone of society since the 90 's. Many big entrepreneurs have been in the past decade.

Why did Mao Zedong start the Cultural Revolution? The problem is complex and complex, simple and simple, we do not say complex, only to say simple. He started the Cultural Revolution because he was deeply aware of the power of culture. He can defeat Chiang Kai-shek, a great strength is actually the use of cultural power. Culture can stimulate public opinion, can rally the hearts of the people, can muster morale.

The earliest posted, shout out "dozen tyrants, divided fields" slogan is in 1927, Mao Zedong wrote the famous "Qing Pingle, Shangui War": "Mutation, warlords war, sprinkle to the human world are the blame, dream reappearance." Red Flag leaped over Tingjiang, straight down Longyan Shanghang. Tidy up Mau piece, divide the field to be really busy. "Dozen tyrants can be divided into fields, but the lifeblood of the field, who do not want to do ah, suddenly grasped the hearts of people."

In Yanan wrote the slogan "do-it-yourself, plenty of clothing", gradually formed a unique Yan ' an culture. Before the liberation war, foreign reporters interviewed Mao Zedong How to view the domestic situation, Mao Zedong Answer: All reactionaries are paper tigers, only a few words, to strengthen their own, inspire the morale, crush the enemy. It can be said that where Mao Zedong went, there is culture, which we have to serve.

The above is more a kind of culture and advertising planning. Whether it is advertising planning or web copy planning, whether it is debate or cultural power, it is planning, very similar. Planning to a certain level, it is not called planning, so that people can not see is planning. For example, Liu Bei said brother is hand brother, wife is clothes. You can't have your brother, you can change your clothes at any time. Now it sounds fake, but people believed it. What do you have to say? See the importance of copywriting.

Network marketing and marketing are essentially the same. Familiar with the characteristics of the network, following the change of things, the marketing thinking to apply to the network marketing, the same applies. Network Marketing is more focused on the propaganda of written text, which seems to be much easier than oral copy, but it is not. For example, in the same article, would you like to read the handwritten version or the type of the book? Are you willing to read the type of the book, or would you like the word with fluorescence? Limited to the characteristics of the times and the Internet, people's reading seems more floated, more careless, which gives the network copy of the writing put forward a higher demand, an important point to grasp the psychology of people, Quick attraction in a short time, ingenious inducement. Some websites do propaganda, Wang Po sells melon puff, actually is unscientific. I'm just saying this, but I'm psychologically speaking. Don't you hate the people who sell cosmetics? All things can not be generalized, puff sometimes can produce a certain effect, this is because the sale of many people, people can only from the sale of the people among the selection of good. From the angle of optimization, the station if included good, puff not to be, the best reserved. Stand outside and compliment yourself.

In this sense, I would like to draw a thesis: do optimization, do network marketing, the key is actually copywriting. Copywriting is the biggest optimization. Why? If we use the above space, I think I have explained the problem. And I want to explain it from another angle. This is what people usually say SEO.

If you search for SEO from the Internet, you can search a lot of things, and most of the talk is very reasonable. I study network Marketing in fact, many from this. In the beginning I pay special attention to, all in mind, and apply to work practice. I slowly found that some of these reasons are right, some are not right, some apply, some do not apply. There is no fixed method, the same idea. Some websites that focus on publicity, do not deliberately do SEO keyword description of what, also did not send a link outside, because the framework of the structure of good, copy propaganda do a good job, the original degree of high, there is planning, thinking, timely update, Baidu is optimistic about it, on the collection of good, ranking well. Because the article is good, outside of the collection and reprint of many, indirectly for their promotion. This mode, with a word of martial arts inside said, is no recruit wins there are strokes, this is the highest state of Kung Fu.

Of course, because the industry is different, the above views in the medical industry may not be fully applied, but I have always believed that the medical industry's network marketing to achieve the ultimate is not much, but the extensive type of the generalization of the conceptualization of the abound. And it is rare to really take the copywriting as a top priority. As everyone knows, the network structure of the content of the subject is the article, the audience to promote the goal by virtue of the article, search engines are concerned about the content of the article, such as whether it is fresh, repeat, weight? More and more of the article into copy, Network Marketing is out of the substantive step. Good copy is popular with the public, but also by spiders welcome, with the development of the network, the advent of the era of sharing, search engines will reflect more and more like the search capabilities of people, honest do the copy of the Web site is no doubt the long-term role of the giant can not be replaced.

The network age has already come, the extensive type of operation will fail sooner or later, strategic decision height, do fine to do small can be bigger, the future winner will be familiar with meticulous strategy of the site planners.

Red Wooden Boat Marketing planning (http://hi.baidu.com/new agricultural and Health insurance/blog/item/c44b09d72579d2113af3cfb8.html?timestamp=1291730884421) Original article reproduced please specify. Respect the achievements of the Creator. Thank you!