New station promotion: Creativity? Executive power? The wandering between the three flows and the first-class

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Business Big Hembilgetz tells us: "21st century either E-commerce, either Shangkovi (Either the electronic commerce, or no business can travel)!" Yes, in the Internet today, access to benefits through the network has become a common mode of operation, but with Business-to-business, consumer platform more and more, users in the network to consume or query information available to choose more sites, Then the website's promotion question is imperative for any new website.

Standing in the forefront of the site to promote the position to see, there is no outside the SEO keyword, the site's external links and other operations, however, the evolution from the promotion of a variety of methods, such as television ads, forum soft articles, search engine information and the major portal news information release, in recent years, has emerged as a blog marketing , microblogging marketing and many other marketing practices, however, no matter how novel the use of promotional methods, we need to go through the process is the same, that is, to find publicity and creative, creative implementation.

However, in real life, many planners attach great importance to creativity, so many people mention network marketing, but also excessive attention to creative ideas. But in fact, those who have the best effect of the promotion of creative ideas are those have been produced for many years, but still exist creative marketing practices, no matter how good the idea, its executive power has decided the effect of the program.

such as Hebei Chengde local portals and Chengde network in the initial publicity and did not look for what the creative propaganda, but the use of the traditional regional key word marketing, Chengde local Chengde Summer Resort is famous, so the site in the implementation of the full build a section on the summer resort, Very detailed about the attractions of multi-angle information, so in the publicity of the time produced a great effect, in addition to local users to find relevant information outside the attention of more attracted a lot of donkey friends click.

In the new marketing plan, Weibo marketing has become one of the fastest propagation methods in China, however, if the marketing microblogging itself fans have a large number of "dead powder" "zombie powder", then in the excellent, creative copy will also be due to lack of executive power to become "garbage creative."

In fact, there is such a word in the industry "first-class creativity plus three flow of executive power, not as good as three streams of creativity plus first-class executive power, this article naturally will not be intended to attack the creative, but to remind you webmaster, creativity is important, but the executive force is a strong" sniper ", often in the decisive battle to obtain very unexpected results!

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