New trend of decoding consumption Yili high-end products lead the trend

The history of Chinese drinking milk is not long, especially from the "Drink milk" to "drink good milk" change is experienced a incubation process. In the past, consumers drink milk may only know that "this is good for the body," and most of the drink is called "white milk" liquid milk, pure milk. And now, with the improvement of living standards and the awareness of health care, consumer demand is increasingly refined: drink "breakfast milk" to increase sugar and starch content, for a day of work life injected energy; drinking milk in the evening is expected to help fast sleep and improve the quality of sleep; adults drink milk to enrich their diet , children drink milk hope to increase bone mineral density, promote bone development ... These new demands make the consumption of milk more and more refined, the market of new products are constantly emerging. For the industry, each company is working hard to study the latest market trends, the hope that their products can be favored by the market. In fact, if a product can match or even lead the trend of consumption, then this must be a best-selling product. If specific to the market of the single product, perhaps more clear. For example, in recent years, "organic" as a representative of fashion, health, environmental protection of the concept of life is highly praised, organic food has begun to do its way. From organic vegetables, organic fruits, organic meats, organic grains to organic milk, organic foods have become a niche in their respective fields. Yili Group is keen to grasp this organic wave, in the domestic high-end dairy industry pioneered the introduction of the Gold Classic organic milk, fill the Chinese dairy market organic products blank. From the base to production, from processing to listing, the Gold Classic organic milk products are "completely natural" and "full pollution-free" strict standards. Whether located in the left flag of the Earth, with more than 3,000 acres of the pastoral, or natural way to plant, do not use any chemical fertilizers, pesticides, antibiotics, in accordance with a certain proportion of mixed sowing alfalfa, silage and other fine pasture, or the use of "stocking + concentrated" pasture management, reducing the most natural cow feeding way, Can enjoy more than 3,000 square meters free space, rationing a balanced diet of selected varieties of non-GMO Holstein cows, all ensure that "natural, healthy" is one of the most prominent characteristics. Research data from nutritionists show that, compared to ordinary milk, the vitamin E content of gold Classic organic milk is higher than that of 10%,β-carotene content is 75%, the omega 3 fatty acid and antioxidant ingredient content is 2-3 times higher. Ordinary consumers may not be familiar with the data, but this does not hinder the market for the product "enthusiasm" in today's high-end dairy market, the Golden Classic organic milk has undoubtedly become a veritable "darling".