New Webmaster website keyword positioning experience

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Novice webmaster to endure the loneliness to supplement their own do not understand the basic knowledge, a few days ago wrote a "novice webmaster 3-month website to promote experience" Browse reached more than 150 times, lose weight Pro Small series is encouraged, the article is mainly to talk about some new station is not suitable to do things, the early keyword positioning is actually a very concerned about the problem , a lot of people early keyword positioning is inaccurate, so the change in the middle of things, the main should not be combined with their own actual situation to the keyword positioning:

One. The right keyword is the best

Although contact SEO time is not too long, but the keyword positioning this piece I have their own understanding, a lot of webmaster friends choose keywords generally have 2 extremes, one is according to the industry keyword to locate, 2-4 Chinese characters that industry vocabulary, There are competitors who have made the site a few years or even more than 10 years ago and have ranked the word in the forefront, some profiteering industry than we have a high weight of the site, hundreds of thousands of inquiries Baidu search close to 20 pages or home page information, visible competition is how much fierce, the other is to choose a relatively low competitive vocabulary, The total amount of information within 100,000-200,000, in fact, most of these can only do long tail words to calculate, and finally spent a few months to optimize up to find almost no search volume, a week or even 1.2 traffic may still be their own search. In fact, the positioning of the key words according to their own situation to decide, we want short-term results, generally 2-3 months or so can choose some of the gold and less competitive vocabulary, in addition to this piece of manpower, material and other inputs to determine the keyword positioning, suitable for the best.

Two. Keywords combined with actual situation positioning

Some friends locate the keyword does not combine the actual situation, although the first article also has some considerations, such as a company in Hangzhou to do a website of its own products, positioning the real Beijing region + industry vocabulary, their reason is that Beijing's potential customers demand their products more, and now the logistics industry is also more developed, They can send it through the logistics if necessary. Do you know? Our products are close to the daily necessities, Beijing's counterparts also have corresponding services. So since potential customers in Beijing can buy locally? Moreover, the company does not consider the purchase process, others are first to pay you a deposit? Or do you deliver the goods to others first? Thousands of miles? Do not know, the customer is worried about the problem is not resolved? How much conversion rate do we have if we put the key words in the Beijing area?

Three. The actual combination of human and material location key words

There are some small companies, most of the people responsible for the network to promote this piece of people are not many, or even a person, this is the fact that the company does not have so much money to invest in this piece, but also aware of the importance of the Internet to develop e-commerce, so it needs to promote the comprehensive ability of Combined with the above two points we want to let the company within a few months the network platform to improve, then we can combine the Baidu index and geographical competitor's keyword positioning situation, in the use of some other webmaster tools to finally analyze a number of regional conversion rate can also and the degree of competition does not seem to be very high vocabulary to locate.

If our website is that kind of local portal, generally this kind of site keyword localization + industry information vocabulary, there is brand promotion, of course, this team from the beginning may be considered their brand vocabulary, and the development of the cycle time is also relatively long, can be positioned according to the situation. Keyword positioning can reduce the number of changes after the keyword, which is actually also with the previous site planning has a certain relationship, Baidu or Google, or search engines do not like that often modify the keywords of the site, each modification will have to drop the right, for the keyword ranking is not too good. This article source: http://www.jianfeiqin.com weight Loss Pro Webmaster net start, reprint please specify, thank you!