News client online on the shelf 360 what are you playing?

Yesterday, 360 launched the news client quietly online, currently only support the Android platform. As a security software manufacturer 360, the official launch of the search last year, recently launched mobile WiFi hardware, hand-made film manufacturers to explore entertainment search, launch news clients, seems more and more like the domestic search engine giant Baidu's development direction. It is noteworthy that the newspaper reporter yesterday afternoon to understand that just launched a few hours of news client emergency rack, 360 said, not in line with the company's mobile strategy.

News client just came online to get off the shelf

It is understood that 360 on 20th released 360 news clients, yesterday quietly online, currently only support Android smartphone system, and users can only 360 mobile phone assistant Download 360 news, the version of the information is 1.0.0.

The 360 news client defines itself as an aggregated news-reading software, which is currently based on media, including headlines, entertainment, sports, military, women and the Internet, and allows users to share content with micro blogs, micro-letters and cloud notes.

Commercial newspaper reporter also noted that the current release of the version does not provide collection, comments and other functions, the bottom contains the "Browse the original" button, you can link to the original page to read.

It is noteworthy that yesterday afternoon when the reporter press, the product was emergency under the shelf, 360 security assistants have not seen this product. 360, the news client is the internal small team release, but not in line with the 360 mobile strategy, the next 360 will not formally launch mobile news client products.

360 intention to layout the whole industry chain

What is the point of launching a news client on a smartphone platform when the 360 of security defender Software started out as a out relationship with news content? Yesterday, 360 people refused to give the answer.

However, it is not hard to see the intent of the 360 companies ' recent moves in the mobile internet. In software, 360 early launch of mobile phone assistant, and then with mobile phone manufacturers proposed 360 for mobile phones, and recently launched 360 portable WIFI360 router, now, 360 news clients quietly online, is hardware, software as many, 360 The determination to control the portal of the mobile Internet industry is evident.

Xiaodong, 360 vice president of the product, said that 360 is a platform company, will not do the news, will not be involved in this field in the future.

The lower shelf means 360 lifting chess undecided

In fact, since the popularity of mobile internet, various portals have increased their investment in the field of mobile Internet, and have launched their own mobile news clients to facilitate users to read news on smartphones and tablets, and then continue to compete with PC users for intelligent terminals, This makes the competition between the portals evolve from the contention of PC content to the News client field.

At the same time, search giant Baidu has not given up the market, Baidu News has also been moving the end of the layout. In addition, a lot of print media in the transformation process to the new media, but also want to launch a popular news client, skip the PC portal platform, directly to provide services to readers.

In this connection, Internet analyst Bo said, mobile news reading is a basic mobile internet demand, the mobile Internet clients are not essential differences, Sohu Mobile client users over billion let 360 realize that this is a business can be developed.

He analyzed, for 360来 said, mobile News client is not the focus, the most important is terminal and flow control, but the cost of doing news clients is relatively low, in case it is also 360 in the mobile end of the important products. In Bo's view, 360 has a strong channel capacity, in the search field can occupy more than 10% of the share in the mobile end can also be more layout.

And yesterday 360 launched a news client and then emergency, meaning that 360 production of this news features strong mobile internet products do not have a clear point of reference.