Next stop? Social search, and Community search optimization (SSO)

In the PC era, people's information access is mainly on a variety of news sites. In billions of websites around the world, search engines provide a good way to find information and give birth to a giant-level internet technology company like Google. Along with this, not only is "the money broad" the advertisement market, simultaneously also lets the website to the search engine content optimization becomes vital.

But in 2006, Twitter was born. The 140-word restrictions on information and the explosive nature of social communication have made Twitter a news-spreading platform quickly. At present, more than 200 million active users have reached the speed and overall coverage of the news coverage that no media can reach in the event of an emergency. The recent bombings in Boston, for example, have once again demonstrated the power of Twitter, the news media platform.

In addition to twitter,facebook about 1 billion of the Internet users, has made it a huge information, hundreds of millions of of images every day, the text information is vast. And when the amount of information reaches a level, people will naturally search inside. Compared to search engines like Google, the information search in social networks has its own distinctive features: real, live, chronological, hot things are easier to find, there will be more comprehensive perspective and analysis. So why hasn't social search spawned a new "Google"?

It is true that in the era of mobile Internet development, the form of search gradually into a variety of intelligent services, such as Siri, Google now, applied Search, Facebook social map search. But even so, there are still a lot of searches on social networks, which are time-sensitive and more focused on people. What would it look like if we were really serious about social search?

Prior to that, Microsoft's Bing search had been working with social networking sites--twitter, Quora, LinkedIn, Google +, Facebook, and so on, in a variety of ways to integrate social networking content into search results, and even specifically to launch social search sidebar. Google has also tried to introduce social content into search results, such as giving priority to Google + content and reducing Twitter's content search weights.

As for Sina Weibo, I am now basically no longer browsing the web version of Weibo, only to search for a variety of content, on average, use at least 35 times a day search. For example, in the top search bar, you can conduct a global search, for unfamiliar news or events, you can quickly find. In the search box above the microblogging stream, you can search for information about my account, such as a news I have seen in Weibo, but I have forgotten who sent it and can search here. In the microblog personal page, you can search your previous tweets. And in the letters, the comment, the attention person and so on page, has the corresponding search function.

In that case, can social search achieve the next Google? Social search is worth trying, whether from search requirements, information, or complexity. Even from a business point of view, its business model can be borrowed from Google's Internet search engine form. Perhaps the only problem is that social search is often held in the hands of social networking sites that cannot be compared to Google, but may also be able to use the model of Bing, working with a number of social networking sites.

In addition, the SEO boom triggered by search engines also gives content producers of SMO (social media optimization) a new way of social media marketing: SSO (Social search optimization). If social search is really pervasive, perhaps SSO will become a skill that every website or social account must learn.