Nine major causes of search are not updated or the right to drop your site

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Some of the site's snapshots are updated every day, and some of the snapshots of the site have not been updated for several months, and the snapshot is also a search to measure the quality of the site one of the criteria, then, what is the reason for such a big difference? The following list of the most common 10, there may be more reasons, but also welcomed the product-level supplement.

One of the reasons: the content is not updated, this situation is the most common, especially for the publicity-oriented corporate web site, some years only to update once, and the content itself is not much, so it is easy to give the search leads to an impression, this site has been abandoned, over time, Search engine will not visit your site, so the snapshot will stay there, no updates.

Two reasons: The chain is too small. Although you are very hard to update the site, but your chain is too small, and search for the crawler has not developed to your site every day to visit the habit, and there is not enough outside the chain to guide it to your site over here, but also cause one of the reasons.

Reason three: server is unstable. This is to do the station's big bogey, if your service or the space is not stable, your SEO level is no use, because when the crawler visit your site, just can not visit my site, then, search will be on your site to return, that is, the previous old index instead of the latest index. So, just learn a friend 8630.html "> Sometimes very strange, why yesterday or the latest, today changed back to a few days ago?" Is this reason, so, server stability is to do the premise of the station, otherwise, all do not talk.

Reason four: The website structure changes too much. Some friends in the station, there is no planning, and later found that, to the site, such as change the navigation, change the URL, change the directory structure, and so on big planning changes, sometimes the title is changed, this is easy to search lead to bring bad impression, because your site has been unrecognizable, Search is a far cry from its original index, so it's easy to file your site back.

Reason five: often change the title. This problem with the top 4th is a bit like, some webmaster hair often keyword is not correct, often on the site's keywords to modify, change the title, change the description, make it difficult to search for your site to judge, which is very easy to return to file.

Reason six: Collect content too much, the content of the website is too many duplicate. Some stationmaster update few, some stationmaster like big update, one may be tens of thousands of data, and the most terrible is due to the collection of content there may be a lot of duplicate collection, from Baidu's latest SEO guide we can see that Baidu's impact on repeated content is quite severe, because it is easy to lead the search efficiency low , and, if your site if the original content is not much, suddenly a lot more content, search cited may also be used to deal with cheating, down right, back to the normal results of the file.

Reason Seven: Friendship Link docking Station Association. Some friends are exchanging links, no past attention to the quality of the other station, if the other station's quality is not high, because for some reason to be searched for the right words or directly by K, your site will also be linked to, so to constantly check the situation outside the chain, pay attention to the quality of the cooperative site.

Reason eight: Too much outside the chain. Before I wrote the article suggested that webmaster friends do not rely too much on mass software, or not too in the mass software content with the site URL, because this may be a time to help you bring thousands of external links, but if your site's quality is general, how can there be thousands of external links? Your influence and popularity have not yet reached that stage, and it is easy to get back or down right.

Reason nine: Black chain. In the past, Google and Baidu for external links to the weight of very large, and this, easy to create a webmaster take a shortcut, buy chain, Ming chain of course good, black chain is likely to let your site is punished may, think about, if you have 300 on the first day chain, the next day only 20, then, The stability of your site will be a certain discount, so it is also one of the reasons for the return file.

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