Ningjie Network zhouning: Early local site team management 13 Q

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has been talking to you about how to make money, this article will become a bosom uncle to talk about management. Following my usual writing style, this article starts with the word "Tao":

√ Small companies do not need strict and complex so-called formal management, the management of the fundamental or in person.

√ Management is not a list of terms, but the implementation of the system.

In any case, management can not be eaten as food. As the founder of the enterprise, first solve the problem of eating, and then solve the management problems.

√ Management is not the key to the survival of enterprises, but management is the key to the development of enterprises.

Then, I have to say: The word management is the most headache. In the area of local Web sites, we impart methods that ultimately create obstacles for us not in traffic, not in talent, but in management.

Following are the various industry conferences, corporate websites, micro-blog and face-to-face communication issues summarized, I will issue in accordance with the order of the entrepreneurial phase of the following, and in order to facilitate understanding I as much as possible to give each principle or suggestion with a bitter example.

1. How to select partners?

A: Every entrepreneur has the plot of Liangshan Jieyi, but partnership entrepreneurship is like getting married, not like a big bowl of wine to eat meat as cool. To select a partner, you should follow the following guidelines:

√ Complementary, personality, ability to complement each other, such as technology and sales complementary, engine and brake complementary.

When you build a website and accumulate a certain amount of traffic, you find that no one in the team knows how to sell. People who can sell your products are not paid at all.

√ Value, what we need is a partner that works, not a idleness person.

Example: The performance gradually on the right track, you found early in the poor time to introduce a large proportion of investors, no contribution, but a large proportion of dividends.

√ The same values, we have to do the same thing.

For example: you want to rely on the ability to stand to earn money, others want to rely on the relationship on the knees to ask for cash, a beat two scattered!

2. How to distribute the stock right?

A: The most decisive proportion is the value of each person's contribution. We still use questions to illustrate what is worth:

√ The control of core resources or core technology should occupy a large proportion of shares.

By working hard, you solve many problems such as technology, people, resources and so on, finally you find that the big shareholder is not you, but the person who pays more. The money is really small, and you can always be squeezed out. The outcome is easy to predict: failure to cooperate, and the core technology controller to make a whole other.

√ A sufficient proportion should be reserved for the major contributors.

Example: The contribution value of the founding partner is getting lower and higher, and the contribution value of the partner is very high, but the share of shares is difficult to adjust.

√ The founding team staff should obtain a certain proportion of shares or options.

Example: The backbone of the founding team of employees, suddenly found that the manager to join the income far higher than himself, sadly away.

3. Where to find someone?

A: Startups, especially small companies in the field of local websites, lack of money, no fame, recruiters are easy to do! Even if it comes in, people will soon go. Therefore, "Where to find someone" is actually a pseudo proposition! So, what recruit odd recruit, what dig person, all is nonsense.

The answer is: startups need to solve is not how to recruit, but how to cultivate people, how to create a good working atmosphere, how to use the enterprise's progress to the staff with confidence. Two core is: training, atmosphere.

Example: A large web site agents malicious digging, a local portal quality channel editor was dug away, the price is said to be 3 times times! In less than 3 months, the editor, who will not manage, is said to be the top leader of the project over there. The original colleague tumbled glasses, want to go to no longer dare to move!

4. Where do people come from?

A: Finding people is difficult, looking for talent that is even harder! But how did anyone do it?

Let's analyze our specific situation:

Many of our jobs in this field, such as the core Community editors and marketers (note: Media marketing rather than sales) are not available on the market.

√ We do not attract talent to join the brand.

Everyone has no salary to attract talent.

Logic tells us that other people's talent is from their own training, and is the original seemingly very ordinary people trained into talent. It's all about choosing the right person, choosing the right method, and using your full mind.

So, what is the goal of talent? I have repeatedly stressed: three years to bring out at least three hardcore backbone. Do the company can be rapid development, did not do, you are difficult to develop rapidly.

5, how the team division of labor?

A: The team division of the start-up company should follow the following principles:

√ The strength of the force into the current most important business.

√ Assist business to be as cost-efficient as possible.

√ Highly difficult and ambiguous methods of important positions, take the minimum configuration.

For example: The early local site should be the largest human input to the Community operations, technology and other positions can outsource to reduce costs, the sales position difficult method is unknown, should be put into the most capable people, to explore methods.

6. How to arrange the work?

A: Follow the principle of "minimizing, executing," which contains four key elements: what is the goal;

Example: Staff turnover rate remains high, analysis of the reasons, the original is the leader in the layout of the Ducks on the job, no way, no requirements, staff at a loss.

Layout work is the first step of the workflow, even this is not good, process decomposition can not be.

7, how to work communication?

A: There are 2 problems we need to address: equal communication between colleagues and team communication. In fact, the basic principles of work communication with the lower level of communication is the same: target communication, please remember: do not deviate from the principle of the goal! What is the goal: first, what are we going to achieve? Ii. what are the benefits of achieving results for all of us?

Example: The work of communication is said to be the enemy of technical otaku and financial curtilage female, we are the two types of communication between people to resolve.

√ Technical male often ask content female: In order to achieve this function, I have two methods, one of which is the database index to do so, how do you think?—— problem is that communication is the goal of communication, not the method of communication. The correct answer to the content woman should be: the details I do not understand, my demand is to achieve the results of XXX, please help me achieve the outcome of the meeting on the line.

√ Financial women often said to market male: "Job application does not meet the requirements, please redo." -The problem is, sticking to the principle is right, people who do things only see gloomy terms and don't feel the value of the terms for the organization. The correct answer is: You see, you have done the wrong process, delayed the business, I will tell you how to do to comply with company regulations.

8. What if they don't listen to me?

A: This is a lovely webmaster asked me a year ago question. New leaders need to know that management is not a seat but a responsibility, and leadership is not power but authority. In addition to the basic skills mentioned above on how to lay out tasks and how to communicate, there are several things to note:

√ Your own working image.

√ To use continuous correct decision-making to establish leadership authority.

√ To improve the leadership authority by directing the work of subordinates.

Some people say that entrepreneurship, freedom, can sleep to wake up naturally. You try, a sleep to wake up the boss how to solve the problem of clock-in! Don't look at the other bosses coming late, the staff know what they are doing.

9. How to motivate the team?

A: Motivation is effective, but motivation is essentially just an organized stimulant. can be used to stimulate the symptoms, can not rely on incentives to root. Marketing master also can not be you do not have the flow of services of the site sold sky-high advertising amount! Motivation is not the more the better, the need to understand Maslow's needs, money incentives will have an end. The principle of motivation:

√ Do not use a single monetary incentive.

√ Motivation must be the word.

√ Incentives are not pot, and incentives are used in key positions.

√ Motivation is the understanding of human nature, to different people with different incentive means.

Example: The problem of airborne troops is viewed from the angle of encouragement. So-and-So said: Who came to sit this seat, I fought for 2 years did not win, I quit.

10. Do you want to implement the lowest elimination system?

A: The elimination of the lowest system should not be eliminated, the lowest elimination system to follow the barrel principle. In the past, it was thought that the barrel principle only applied to competition. One day, I suddenly realized that the wood barrel principle can determine the internal combat effectiveness! Human weakness dictates! Your staff will say: xxx ability so bad, also can get so much money, I should also lazy? As a result, the legendary Spartans eliminated the frail babies and made them stronger.

11. Do you want to expel employees?

A: We should weigh from two aspects: first, do you have the leadership to control this person? If not, try to keep this person and learn how to manage him (her). Does the existence of this person impair the interests of the organization? If it is, start immediately, the development of the organization is a lot of people's rice bowls, far more important than a person's job.

12, performance how to do?

A: Performance is like evil spirits sword, swing sword from the palace may not be successful. And I've seen one of the top three websites in the industry, and the editors don't have a performance check.

I have analyzed in the article: must be the plan, the standard, the performance Trinity to have the function.

13. How to establish enterprise culture?

A: Small companies have no culture, do not think that affixed to the wall of some colorful quotations is culture, the most fundamental corporate culture is the boss's behavior.

Examples: Some successful ways to tell managers: to inspire the enthusiasm of the staff. So managers put their energies entirely on stimulating enthusiasm. But it may not be effective! The chicken blood method is suitable for the common team, not suitable for the team's experienced managers. I need to tell the manager that your own actions are the key. (Wen/Ningjie network zhouning)