No matter how to escape the cobwebs in the Body Mall optimization record

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One: Why do seo?

This is not a withered slogan, and it is not as unrealistic as people think, every one should be in the most rational time. Why the network of sports facilities in the past three years of training, is still an imperfect semi-finished products? Even in the fierce competition has to face the revision, the choice of the beginning again, while, at the same time, the mall is like an episode, in the sports facilities network struggling, it takes up a new world role. As everyone expects, we desire to rekindle the passion of the middle body through it, wiping away all the haze and bitterness ... Project from the start to now, although experienced a variety of puzzles and twists and turns, but still under the leadership of the manager of the Soviet Union, so that the main function of the basic has been achieved. Every time I see the technology department overtime so late, there is a sense of pride, we have such a hard-working team, why can not let the value of the true meaning of transmission? Their wisdom crystallization often give people a kind of difficult to say, each participant most unwilling to face, is to see the platform of hard development , in the user's indifference, gradually become the internet world of a passer-by.

This leads us to think: If a product does not get enough exposure, not enough people to see, experience, then this product is necessarily meaningless, if even if our products allow enough people to see, but can not get the corresponding return, it is also meaningless. How to let our products to allow enough people to actively see, and voluntary purchase, it is the real SEO mission, it is precisely the term is more close to the actual interpretation. As Zac said: The ultimate goal of the website is to complete the transformation, to achieve direct sales or brand building purposes. SEO, ranking. Traffic is a means. SEO is just a part of network marketing, encounter with the user experience, business processes and other conflict situations, everything to achieve the highest principle of conversion, can not be SEO and seo.

We are not Haier, not beautiful, not tcl ... Can't like them not through SEO means, can let tens of millions of netizens know their existence, because they go the brand route, they have the abundant funds, they can in CCTV, can promote their products in the major media. And we are different, we must through their own efforts, in the case of cost as low as possible to show high quality of exposure, so there is no other way like SEO as attractive, especially for us.

Second, build the spider's Favorite web

The industry is accustomed to the search engine as a "reptile" or "spider", and the site as its name suggests is spider web. "The following is an analysis of this work individually:"

The first step: main Product Confirmation

First we have to be very clear about what we do, for example, we explore the group is to provide sports facilities and other products sales, then we need to combine our operating products to carry out all the next work

Step Two: Lock the primary keyword

Again strong SEO experts can not be in a website sweep all keywords, in a website blunt do irrelevant hot keyword is also unfavorable to the website. So we must select the site's location, the direction of the keyword, keyword locking and selection is the beginning of SEO work, but also the most important step to determine the benefits. Without selecting the right keywords, you will not be able to achieve targeted.

In the context of the media itself, originally I want to provide my personal feel more feasible keyword, but I think this is futile, the keyword confirmation will directly affect the weight of the optimization work, so this must be through the company all members of the discussion decided to produce, should not be hasty casually put a few keywords. Keyword confirmation, to combine the search index, we have to select valuable, users will often search keywords, otherwise it will be in vain.

Select keywords to be aware of the following points: (1) The main keyword should not be too broad. General industry generic term is too broad words, such as "Mall", "Sports", "information", and so on. Set the target on this broad word, either do not go up, or cost struggle to do up but found that conversion rate is very low, outweigh the gains. (2) to be of commercial value. Different keywords have different business value, even if the same length, will lead to different conversion rate. For example, the search for "basketball principles," the user purchase intention is relatively low, business value is also low, they are likely to be doing research, learning to create basketball knowledge. and search for "basketball promotions" or "basketball", the commercial value is very obvious, a large price reduction information may lead to the user to make the final purchase decision. So we must be able to judge the purchase possibility of different words by common sense. The purchase intention is strong, the commercial value high key words should be our optimization when the first consideration, regardless of the content rule, or the internal link arrangement, must be emphasized.

Keywords for the lock, and product content page long Tail keyword optimization, the final decision should be in the company leadership, if you need to help busy, I will also assist in this aspect of the work, and strive to make our key words to achieve the most feasible!

Step three: Search engine friendly specification design

This piece of work requires our relevant departments to complete the preliminary design, follow-up needs to continuously analyze the site on the search engine friendliness, understand the current search engine crawling obstacles and need to modify the part, so that the site can meet the search engine crawling (Crawl) inertia, easy and smooth roaming your site.

This step should pay extra attention to the following two points:

Confirmation of the URL directory structure. At present, the existing URL of our mall is obviously not conducive to SEO, for reptiles, they prefer a hierarchy of the directory structure, so on this point, we should also discuss the whole station all module URL rules. Some pages that do not involve SEO, such as registering landing pages and User Center pages, need not be adjusted. The URL structure of a category page, a product content page, is important, and you need to discuss the final decision.

The normalization of HTML. This is my own work, on my general understanding of SEO, HTML in the code to do as much as possible on the crawler-friendly.

Fourth step: Site Content Hardening

With the progress of search engine technology, "content is king" is more obvious truth. Content in addition to as far as possible "original", but also need the site content and the corresponding keyword to do the most appropriate fusion, which contains the title keyword, meta keywords, header keywords, body content, alt keyword and so on. For example, if the content of a webpage is to write entertainment facilities, we may need to put the "entertainment facilities", "entertainment facilities," and other related keywords into the above tags, so that the search engine to understand the theme of the page, Central idea (topicofpage) is what.

This step "editorial" will serve as an important role, the content compiled, to write a combination of content to confirm the title (Long Tail keywords), keywords, description, etc., this work can be combined with the company's SEO related commissioner to complete.

Fifth Step: Link Establishment

Links are considered to be one of the most important tasks in SEO, including submitting to search engines, exchanging links with other sites or buying paid links, and so on. Links are also very skilled, the quality of the link directly affects the effectiveness of SEO and the site in the search engine of the keyword rankings.

Sixth step: Analysis and observation

Analysis and observation is the SEO people almost every day to do the work, SEO the entire workflow is not an assembly line, but the flow of the cycle. Seoer Use statistical analysis tools (such as: http://quanjing.cnzz.com/) to continuously track the key word growth and decline, the analysis of keyword ranking problem, to solve the ranking dilemma, to understand the search engine every update the focus and characteristics, analysis and timely adjustment and reincarnation.

Seventh Step: Website Data analysis

This part is to the effectiveness of SEO implementation analysis. Internet incubation expert Xiangru points out: First of course to understand the implementation of the site before and after the changes in data (the number of visitors, the proportion of visitors to change, through the search engine to understand the visitors visit, the overall conversion rate of the site changes, etc.), the higher the mastery of the data, the more able to understand the changes before and after

In addition, more through the presentation of data to understand the correct choice of keywords, by understanding the visitor from the different keywords into the site after the conversion rate (conversion), average stay Time (avgtimeonsite) and so on to feedback to the original keyword locking strategy is correct, Of course, can also be the key word adjustment, the implementation of keyword adjustment cycle, improve the effectiveness of the implementation of SEO. This is why some companies, such as the PO Net, set up specialized product department related data analysis positions. We in the SEO optimization personnel, should also have this ability.

Third: The conclusion

SEO optimization is not overnight can see the effect, must have perseverance. The first three steps of "Locking keywords", "URL directory Structure", and so on, must be completed before the mall is really online.

Our real battlefield, then, is the four steps behind the appeal workflow, especially the release chain stage, which is to be done all the way to the end. As for how to release the chain, due to the time relationship, I will explain later. Finish)

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--Yin Xin