Not only to link soft writing to ignore quality or end into marketing fetters

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What is soft text? Relative to hard advertising, Baidu encyclopedia definition "soft, is a kind of not rigidly adhere to the form of the expression of words", the highest level of soft text is to write ads not like ads. Soft Wen has a long history, not the internet era of patents, the early news broadcast, newspapers and magazines have been skillfully applied. Before and after the 2000, in the Internet has not been like a few days so developed, the newspaper's editors and personnel in deep enterprises and institutions pull sponsorship to soft text for funds is not uncommon. Today, this phenomenon is still widespread, in some municipal media newsroom, journalists through soft pull sponsorship has been very common. Many enterprises also enjoy their success, and even welcomed the attitude, after all, who do not want to have a good relationship with the media? Just the advent of the Internet era, so that the soft text spread to apply more widely in depth.

Advantages: Low Cost achievement Network Marketing Booster

Do not know how many companies are tired of marketing, especially small and medium-sized enterprises, because the big companies have the brand resources, and small companies do not. Now Millet mobile phone hot mess, although played a "millet mobile phone is not out of stock, no shortage!" Advertising, but the capital "Rice" has become a fact. The people who pay attention to millet will find that it is almost no advertising in the marketing campaign, but related to the news of Millet is all over the world, and even boarded the "Beijing Daily" front page. Did not see its people first smell its voice, no matter what kind of marketing methods they adopt, brand propaganda to do so, we have to admire Lei is a strongman. In fact, such a successful person is not only millet, Apple, Google, etc. is not more so? There are too many brands on the internet based on public opinion and soft news rather than naked advertising.

Soft marketing is not a big company's patent, even the grassroots webmaster, there is no lack of use of soft wen will be marketing to do the people. Just because of the lack of influence and the absence of necessary skills, the relative cost is higher. On the one hand, the portal paid to press is no secret, on the other hand, there are A5 webmaster nets such vertical sites, can be moderately free to contribute. The author also noted that the soft Wen marketing has also been updated in the form of expansion, such as A5 Soft marketing platform (Web site: http://e.admin5.com) on the alliance thousands of different types of sites for small and medium-sized companies and grassroots webmaster to provide quality marketing services soft. Unlike big companies, smaller companies are more focused on building links than on enhancing brand influence. But in any case, the low cost of soft marketing and the effect of the obvious is a recognized fact.

Worry: for links and Soft Wen

No matter the size of the brand, soft text are all. But we must also be sober to see that many companies do not use soft text to launch marketing, resulting in a lot of waste of resources. One of the most typical representatives, is through the construction of soft links, dreaming of the number of expensive links to enhance the ranking of the site, while ignoring the use of soft text to promote the brand. This idea is understandable, for small and medium-sized companies and grassroots stationmaster, marketing effect fast is to enhance the direct performance of competitiveness. But even so, in the soft writing on the slightest careless. Because the soft text must have the readability, to the user valuable content, only then may obtain the more widespread dissemination; Secondly, the soft text itself represents the brand image, should be carefully treated with discretion.

Although soft wen marketing has a good vision of brand communication, but we usually see more is another scene. Some people in order to link even some unscrupulous, simple pseudo original someone else's article, insert the keyword link in the forum, blog mass release has not uncommon. Even if the content of their own writing, many are also mechanically inserted keywords, resulting in statements illogical logic confusion. Needless to say, soft is a great way to build links quickly, but I think it's a very irresponsible approach. As said above, the soft text itself represents the brand image, and simple for the link to make up the final results of soft text, may be ranked up but the brand loss.

Opinion: Soft Wen marketing careful planning can not be belittled

For an enterprise with great foresight, it is not trivial to relate to the brand and reputation. Therefore, the author believes that soft writing must be carefully worded, soft marketing should be careful planning should not be taken lightly. So, what kind of soft talent conforms to the marketing standard? First of all, we need to know that no matter what kind of content, the end is to give users to see, so the value of the user is the fundamental measure of the success of soft paper; second, the purpose of the soft text is to promote a brand or promote a product, So, of course, the writing of soft text should be carried out around its core purpose. Again by the user favored articles, if forget their mission is not successful; again, no matter for what purpose, soft writing should be faith in the professional ethics and social morality, respect for objective laws and realistic expression of views, must not for speculation for the hype to make sensationalism.

Not only is the soft writing important, but also the release of the soft text is a science. The author often sees some websites, the publisher is irrelevant soft wen, although this also has certain dissemination effect, but the general is not the most ideal method. The author believes that the release of soft text can refer to the following principles: First, the release of soft paper (especially to link as the main purpose of the soft text) preferred industry-related sites, because the flow conversion rate will be higher, and link passing over the weight is also higher; second, not all sites are suitable for posting on the same type of big site, Although large web site traffic is a big concern, but its cost is also very good, and the effect is not necessarily very ideal; third, can be combined with hot event writing soft text, and then targeted to the type of the site, the use of news events to publish soft effects often unexpected.

Many people may wonder, soft wen marketing is really so magical? This needless to say, any brand name, any one of the search engine news channel to retrieve it can be learned. And in many companies have a public relations department or news department, it is very important to maintain a good relationship with the media, and constantly for their brand to push the latest information. Shanghai website Construction Preferred brand pilotage technology (http://www.joyweb.net.cn) needs special emphasis is that, as the site optimization needs a long-term process, soft marketing is not the work of the time. Two or three articles see no immediate, and can not explain the soft marketing effect is not good, but you do not insist on perseverance. Of course, if the soft writing or publishing can not be taken seriously, not only will not improve the marketing effect, or eventually become a network marketing fetters.