Not to improve the conversion rate as the goal of the promotion of optimization are doing nothing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now, we do network marketing more and more tend to the Network mall optimization promotion, enterprises to carry out network marketing is also to promote the sale of their own goods, for this type of site, in addition to do a good job of website rankings to promote the site to bring traffic, conversion rate is also very important, if we say that our site has 1000 traffic per day, But the conversion rate is 1%, then only 10 people per day to buy products on our website, if we are in the site conversion rate up to a point, the conversion rate to 10%, then get 10 customers only need 100 traffic, and when our site has 1000 traffic will be converted to 100 effective customers, Thus, improve the conversion rate of the website is very necessary, the following I will give you a few ways to improve the conversion rate of the site.

First of all, the quality of website content must be perfect

When we evaluate a person, we are often the most important, surface second, for the site is actually the case, a lot of people think that as long as the site can bring traffic to the site, the site in the design beautiful indeed can attract a lot of traffic, just as a beautiful woman can bring a lot of the same, however, These are just superficial things, to really understand a site a person has to start from the inside, for people is the self-cultivation, moral character, for the site is the content of the site, high-quality site content is often able to really the whole site to upgrade a grade, so that users can see the charm of the site everywhere, See the site that original content, beautiful writing and unique insights, many users will indulge in it, but also can help users to solve a lot of difficulties, slowly will like this site, accept this site, so the conversion rate is naturally.

Secondly, the site layout should be reasonable

When it comes to the layout of the site, it belongs to the external beauty mentioned above when users visit the site, the first to see is the site's page design, followed by the content of the site, so to retain users first need to work on the site design, not too shabby, many users visit the site when the first impression is very important, If a site presented in front of everyone is a layout of the disorder of the page, then the user will naturally not have any goodwill to the site, basically will immediately leave the site, will not go to the Tube site there is no what he wants.

Third, the website loading speed

The quality of website space is often also affect the conversion rate of the website, we all know that we have always stressed that the site should have a good space, the site space to give the force directly determines whether the user can come to your site, and open the site will take a long time, and when the site appears not open or open slow situation, Will hinder users to come to our website, thus losing a lot of target users, affect the conversion rate of the site, many times when we open a site to find that the site is not open, it will feel that the site is not formal, the heart has a lot of worries, dare not easily buy the products on the site.

Four, the page design is simple and clear

We often say that the page design of the website will affect the user experience of the website. So many webmaster will misunderstand this concept, think the website page design to have how fancy, actually, too fancy page design often also can get opposite effect, many people in design website page of time in order to attract eyeball, Use a lot of large pictures or JS to achieve this effect, so the fancy design is out, but in the Web site loading speed and drag the hind legs, and this kind of more fancy design will often give the user unreal feeling, affect the conversion rate of the site, for the general online shopping site, In the design, we just need to put the characteristics of the industry to reflect on the line, simple design can attract users.

Analysis of user psychology

We do network marketing is the main customer is the vast number of netizens friends, so to be successful also need to find answers from them, figuring out what they want, what needs are important, and the Internet to understand the degree of internet habits and so on, We have to figure out what they need to be able to target the site, put what they need in the most conspicuous part of the site, and have specific answers to questions they have, such as how to pay for a product after I have purchased the products on the site, Only really want users to want to be able to better serve users, improve conversion rate. (Original article, reproduced please note that the transfer from: http://www.zpaiming.net/seozs/1091.html Tort must investigate)