Olympic Business Promotion humanization is the trump card of success

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The London Olympics are undoubtedly one of the most high-profile events of the summer, with the world focusing on London. Businessmen seize the opportunity to use the Olympic Games marketing. From timers and drinks to clothes and shoes, merchants want their trademarks to appear in the Olympics. There have been reports that the Olympic Games have been a pervasive commercialization of the bottom line, reluctantly to the sponsors, and London residents have repeatedly expressed dissatisfaction with this commercialization. In 37211.html "> Olympic Marketing and brand promotion, only humanity can achieve greater success."

London residents protest over commercialization

At the Olympic Games press conference, a glimpse of the sponsor's brand, and some of the things do not need to be put in the Olympic news footage. Olympic sponsors of the venue access to freedom, but also to the game and work caused a certain inconvenience. People in London are protesting against the impact of the London Olympics on urban life, and the more objectionable is the increasing commercialization of the games. A group of citizens have also appeared on the streets of London to protest with dyes, implying that a sponsor of a chemical-producing company in London had caused environmental pollution during its production.

Social networking platform is competitive

Apart from the fierce competition among those who advertise the sponsorship fee, the social networking platform is recount and the competition is getting hotter. Tencent Micro Bo played the Olympic combination boxing, to light reading for the vast number of users output accurate reports, combined with other Tencent channel to meet user needs. Twitter also invited a large number of Olympic stars to settle down, to express their feelings or the fun during the Olympics.

In everyone can accept the scope, to broadcast the Olympic Games, to provide advice, this is a service, and affect everyone's life, the development of binding topics or business, which is called harassment. Sina Weibo for more people to pay attention to the Olympic Games, using micro-blogging platform to publish and participate in the Olympic topic, mandatory launch of the two core features of the client window, the input box content preset. These two features were resented by users. Kidnapping-style topic discussion seriously affects the user experience. In order to attract attention or otherwise, the first day of the Olympic Games released Olympic data "new high" is questioned.

Humanity cheer the Olympic Games to promote the image

Sponsorship of the Olympic Games if the promotion of failure, is actually a kind of burning money behavior. Sporting events are a big boost to the corporate profile, but they may not necessarily lead to significant sales. Enterprises to support the Olympic Games, the need for rational and humane strategy. Especially the Internet, social networking platform. Baidu is doing very well.

Since the beginning of the London Olympics, Baidu has shown people a unique form of participation. Baidu in the Olympic Games during the two-pronged approach to people in their own way to pass the Olympics. On the one hand, Baidu "Baidu Search", will all the topics related to the Olympic Games, the words behind the "Baidu" have become "China refueling"; On the other hand, it also set up badges, lottery, and teamed up with the United Nations Children's Fund to send love to children in poor areas. Baidu is widely praised by netizens, saying that Baidu is not only the role of search, but also to allow people to participate in the Olympic Games to help children in poor areas, one more. Baidu condensed every attention power, let a lot of people participate in the Olympic cheer to go, this kind of humanized measures also in the invisible to enhance the image of Baidu.

Olympic Games, is the world's grand event, is a big platform for commercial marketing, the Olympic Games can not have no business support sponsorship and social media participation, but to the product is accepted, the first thing to consider is the promotion strategy of humanization.

This article by will Jia Machinery http://www.weierjia.cn/rustling, reprint please specify.