on how to improve the page conversion rate and promotion

before doing the product description page, we should first think clearly one thing, is the product description page The most important is what is to do the atmosphere beautiful? Or do you want to do the easy operation? Or is it informative? These are not the most important of the product description pages, or they are all meant to achieve a goal, is to maximize the promotion of the user's purchase, that is, to improve the user's conversion rate, only around such a center to make the product description page will be what users really need.


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and in the premise of improving user conversion rate, there will be some things to do Product description page is very important:


 


the content of the exhibition must be consistent


 


the domestic net buys the user, before buying a thing, there will be a lot of psychological process, he will go to the price, will consider the formal nature of the goods, will think about the price of the product, etc., in order to eliminate the user has so much psychological care, our product description page is required to have a lot of content to do.


 


content is numerous, must do the layout of content layout, and planning the most important thing is to have coherence, step-by-Step guide users to buy, rather than let the user's thinking to jump. Jumping content will only allow users to create more questions, the desire to buy will be reduced.


 


II, related recommendations, special events should be placed behind the product description


 


when a user enters the details page of a product, his biggest goal must be to understand the product, or want to buy this product, and related recommendations and special events, which actually fundamentally violated the user's purpose, but such a forum must exist, because it can bring related sales and guide the role of referrals. In response to such a situation, the most correct approach must be to put the relevant recommendations, special activities to the product description behind.


 


This is the product information that the user will get to the product page first. This is in line with his needs, and if the product is finished, users feel that is not what they want, and then the relevant recommendations and thematic activities can be just right to guide users, reduce the user's jump and increase the probability of a deal.


 


three, text will never have a picture of the rendering force


 


picture reading is simple, not easy to cause visual fatigue, while good picture description will be more forceful than words. A very simple example: you have to explain the shop is doing promotions, you use the words description may be: Pro! Now Half-price, 50 percent discount! This text does not seem to have a very strong sense of promotion, but with a 50%sale picture, a downward arrow, it is enough to express, and more conspicuous, promotional flavor more concentrated.


 


four, "corn" and "Bonzi" can not be less


 


Product description page must not only product presentation and introduction So simple, these mediocre content can not play the role of promoting user purchase. A really good description page is not to give users too much thinking to buy, but to tell them that they should buy, so in front of the lure of the corn and the back of the stick can not be less.


 


corn can be authoritative certification, can be the user's praise, can also be a number of celebrity guidance, which can be a user purchase to seduce the role. Bonzi can be a bit of horror education, or the user after the sun and so on, these will be in the user has generated a certain desire to buy when they make the decision to buy faster.


 


The above mentioned things are doing the product description page should consider things, but also around to improve the user's conversion rate in doing things, improve conversion rate is the essence of the Product description page


 


This article turned from the head of Baidu to promote software trial station www.ppctui.com