On optimization technology of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website optimization is the site of the program, content, sections, layout, and other optimization adjustments. Make the website more easily indexed by search engines, improve the user experience (UE) and conversion rate to create value. The narrow sense of the site optimization, that is, search engine optimization, that is, Web site design for search engines, to meet the search engine rankings index. So in search engine retrieval to get the top. Enhance the effectiveness of search engine marketing. The broad sense of Web site optimization considerations are not only the search engine, but also to fully meet the needs of users, clear site navigation, perfect online help and so on, on the basis of making the site function and information to play the best results. That is, based on the corporate web site, and network service providers (such as search engines, etc.), partners, customers, suppliers, distributors and other network marketing environment in all aspects of the establishment of a good relationship.

Website optimization is divided into two parts, one is to optimize the station, and the other is to optimize outside the station. In-site optimization is through the SEO optimization technology to make the site in search engine friendliness and site users good experience to design a good effect. The goal is simply to get our site in front of the search engine rankings and get a good customer conversion rate. Outside the station optimization is through the SEO means to help the site and site-owned enterprises to promote the brand, this process may involve the way Baidu bid, Google advertising, nature promotion.

The meaning of website optimization design is shown in the following three aspects: 1. Website design for the user to optimize the performance of a wide range of user needs-oriented, design convenient site navigation, download the speed of the web as fast as possible. The layout of the Web page is reasonable and suitable for saving, printing and forwarding. Web site information is rich and effective, to help users generate trust. 2. Web design to optimize the performance of the network environment-suitable search engine retrieval. That is, search engine optimization. Easy to accumulate Network marketing website resources. For example: Interchange links, exchange ads and so on. 3 website design on the meaning of operation and maintenance optimization-fully embodies the Web site's network marketing functions, so that a variety of network marketing methods can exert maximum effect. The website facilitates the daily information renewal, the maintenance, the revision upgrade, facilitates obtains and manages the registered user resources and so on.

Enterprise Website Optimization steps: 1 website internal link optimization: Website file directory optimization, each column a reasonable folder; website filename optimization, website filename, preferably in English, and can contain English keywords. 2. Web page optimization: Most of the "T" page, although good-looking, but not practical. There are many factors that are unfavorable to marketing, which need to be optimized, mainly from three aspects. Home optimization for less use of pictures, more text; picture optimization a picture to add text annotation, text annotation must not let go of keywords; to lose weight-to improve the speed of Web downloads and other benefits. 3. Search Engine Rankings Optimization: page label optimization, including the title tag, keyword tags, description tags, etc. navigation column optimization-preferably with text connection, and when bold its font; Design a navigation page-into a number of keywords, search engine ranking is very advantageous; page font optimization- To naturally highlight the key words. For example, the page content title contains keywords.

Site positioning according to the site of the industry, analysis of the advantages and disadvantages of competitors, analysis of industry prospects, to the site an accurate positioning. According to the location of the site, to determine the site features practical and rich content, program optimization, speed up the operation. Of course, the choice of a stable server is a very sensible decision to ensure that the site 24 hours of normal operation, network fluency, the server has a hard defense, procedures through analysis and testing to ensure that the site security. Analyze how to ensure the safety of web sites and the security of Web sites and threats to Web sites from antivirus and vulnerability attacks. Select the standard format for the program for the Web site. Analyze which program format is more suitable for different enterprise's website functional requirements. Ensure Web site speed and user experience are guaranteed. Website design to be unique, beautiful simple method generous, to meet the visual requirements of visitors, consider the site's target customer groups, produced in line with W3 standards. Easy to search engine included pages. Post-site maintenance and update management, content optimization, and according to the development needs of the site function. Standardize and standardize.

According to the Web site optimization ideas to complete the design and development is not able to sleep without worry, like a good product needs to sell the same. Websites also need to be promoted.

According to the user to obtain the website information source, the website promotion means has the on-line promotion and the network promotion two kinds of basic types. Network Marketing does not reject the marketing method under the net. The two are not contradictory, can cooperate with each other to play their respective advantages, so as to obtain a better website promotion effect. In the network marketing method. Generally seldom consider the marketing means under the net. However, in the Web site promotion, the use of the means under the network is sometimes necessary, because some sites in the new release when the use of online promotional means does not necessarily quickly reach the purpose of promotion. Therefore, it is often necessary to combine the network.

According to the user to obtain the website information Active PI and passivity, may obtain the information the channel divides into the active channel and the passive channel, the website promotion method also has the active and the passive cent. The user's initiative to means that the site in a passive way to promote. When the user discovers and enters a website through the search engine, is the user initiative obtains the information, but the website is the passive promotion. E-commerce era is often considered to be the user to make marketing rules of the era, so users have more initiative, but the user's initiative is not entirely up to themselves, because he obtained information must be the enterprise has been designed in advance. and the number of information, as well as the value of users, the initiative is still in the hands of enterprises.

According to the user to understand the site information used by the specific means, can list a number of ways, such as search engines, categories, classification rankings, site links, e-mail, til3 day, J information, the real name of the network, the general Web site, forum, Yellow Pages, E-commerce platform, network advertising, e-books, free software, web site Daquan Books , newspaper site recommendations, and so on, each of the ways can be used as a means of web site promotion, these methods are often interspersed in other sites to promote the category.

According to the site of the stage, can be divided into the site before the promotion strategy, the initial release of the site promotion strategy, website development and stability period of the promotion strategy. Each phase of the use of Web site promotion methods exist a certain difference, the same Web site promotion means in different periods of application is also different. From the point of view of the website operator, it is more meaningful to design the website promotion strategy according to the different development stages of the website.

Article Source: Vertical Milling Machine http://www.lscn.cc reproduced please bring the Web site, thank you