On the function of search engine in website popularization

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With the development of electronic commerce, 9374.html "> World economy is developing towards integration, knowledge and network." The information technology and the cyber Revolution bring us opportunities and challenges. In such a large environment, more and more enterprises are aware of the importance of website construction and network marketing, so they began to "net." A successful E-commerce site to promote corporate image, expand business, improve efficiency, reduce costs and so on are playing a pivotal role. According to statistics, by the end of 2010, the world's total site has more than 80 million, in this Hao if the Smoke Sea information world, how to enable customers in the shortest possible time to find you? How can a website be accessed by more people? Especially by your own potential customers? This requires effective network marketing means, That is, professional website promotion means. At present, the main means of network promotion are landing search engines, e-mail promotion, network advertising, exchange links, advertising swaps and other means, and from the cost and ease of use, and so on, search engine is the most common, the most obvious effect of a Web site promotion, but also the most mature of a network marketing tool So, how to make the search engine in the website promotion play the biggest role?

First, choose the right search keyword

Keyword is for the convenience of reality or potential customers can find themselves in the online world, therefore, to choose a suitable keyword must be in-depth and detailed understanding of customers. In addition, the choice of key words must follow the scientific work procedures to reduce the blindness and randomness of keywords. To select a set of systematic, effective, targeted in one of the key words, we must pay attention to the following points:

1, accurate positioning website promotion goal.

A website in the promotion of different periods may face different goals, may be to improve the visibility of the site, establish the brand image of the enterprise, but also may be to attract more visitors, improve access and sales volume. For example, for a company engaged in tourism services, if the choice of "tourism" as the key words, then may attract more visits, will be in the short term to improve the visibility of the enterprise; But at the same time, some visitors who aim to "travel abroad" may become invalid visitors. Conversely, if the choice of "foreign tourism" as the key words, then the number of visits may be reduced, but the proportion of targeted effective visitors will be correspondingly increased, thereby improving access to quality, indirectly reduce input costs.

2. Do market Research

It is an indispensable part to research the market before choosing the key words. Through a variety of investigative means to fully collect market information materials, to understand the industry's market capacity, market distribution, user needs and so on, often help grasp the customer's psychology, to improve the use of key words efficiency.

Second, the rational use of keyword bidding rankings

At present, the network has become an important propaganda tool has become an indisputable fact. More and more users choose to use search engines to find the information they need. According to statistics, about 80% of users use the search engine will only focus on the first three pages, that is, only the top of the information will be the user's attention.

and keyword bidding ranking is the search engine for the same keyword to buy the site in accordance with the highest pay top ranking principle, this is the small and medium-sized enterprises in search engines to promote the most immediate approach to the site. In addition, keyword bidding rankings can also facilitate the user's click on the situation of the statistical analysis, in order to analyze the results at any time to change the keyword to enhance the marketing effect.

Finally, the Web page optimization to adapt to search engine retrieval rules

Optimization of web design, is based on a variety of search engine retrieval features, so that web design more suitable for search engine retrieval principles, so that the search engine collection and get the top ranking. Search Engine optimization is a long-term basic website promotion work. At present, the optimization of the Web page structure, page theme description, page keywords, external links and other aspects of optimization.

1. Reduce pictures and Flash files in web design

Many sites flooded with a lot of pictures and flash animation, but like Google, Baidu and other automatic collection site search engine is not able to identify the meaning of these documents, resulting in the PR value of the Web page (pr value is called Page-rank, is a lot of search engine ranking an important part of the calculation Reduce。 So in the search page to stand out, rather than using a lot of pictures of the animation to beautify the page, rather than in the preparation of data and content layout more effort to enable customers to obtain practical useful information.

2, each page to set a separate title

Keywords in the page title in the search engine rankings have a high weight. Therefore, as far as possible the product name and other valid information in the title of the Web page to the search for the most direct and more useful information.

3. Use static pages as much as possible

A static page is a page file that does not have a program, only HTML code, typically with an. html or. htm suffix. Static page Each page has a fixed URL, and dynamic page generally contains "?", search spiders in the process of searching, will not crawl "?" Behind the content, so dynamic pages are not easily indexed by search engines. So in the dynamic page using search engines to promote, the need to pass a certain technical processing, in the release after the conversion to static page is more easily searched by search engines.

4, avoid too many domain names to the same site

If a site has more than two domain names, then the search engine will automatically include one of the URLs, and the other one or several URLs will be considered as replication site, in search engines, replication site is suspected of cheating site, so the rankings are extremely unfavorable.

5, reasonable use of external links

External links is a shortcut to improve search engine rankings, search spiders search valuable Web pages, some information can not be its smooth discovery, this time external links to improve the Web page is an effective way to retrieve the opportunity, therefore, external links in a certain period will be the ranking of the site to improve. But the premise of such an effect is that the level of optimization of similar sites is not high, when the same industry adopt this method, the result will be counterproductive. Therefore, the use of external links is appropriate.

In short, the promotion of the website to take into account a variety of related factors, according to the internal resources and external business environment to develop a comprehensive promotional strategy, and the site to promote the various aspects of the development of various stages of effective control and management, Accordingly, we should make a reasonable choice based on the target of popularizing work and the actual operation process. Site only to make full use of promotional strategies to establish the image, focusing on long-term development, in order to have a better tomorrow.

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