On the key points of writing high quality articles in the process of Enterprise website optimization

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As we all know, the site optimization process of the original article writing is any industry any seoer in the site optimization of the time can not avoid the problem, Baidu algorithm upgrade to the user experience of the requirements of increasing the original article is to enhance the quality of the site content, enhance the user experience the most critical part of a link, As a webmaster, what should we do to do the writing of original articles? Okay, let's gossip. To enter today's theme, the Web site optimization process of quality articles in the writing points analysis.

First, we should collect the topics we want to write. We know article writing, just like the website after the site positioning, the title of the article page as if the title of the choice between the two is actually a truth, in the final analysis of the site or the theme of the article, only clear articles to be directed towards the writing direction and theme, will be around the theme to broaden the writing ideas, The author of the general search for the direction of writing topics is to check the Baidu Drop-down box, to see the Cnzz backend users most favorite search keywords, such as their own company in the West Branch electronic Information Technology Co., Ltd., in the background I found that the user search company name and product words are more common with the West Branch electronics Shaanxi West Branch Electronic Information Technology Co., Ltd., West Branch red Black Power how much money? West Branch mobile phone shielding bag and so on, to understand these needs, the author chooses a writing theme, stand in the other side of the article writing, this is the author to introduce the 2nd, collect writing material.

Second, after you have identified the theme, select the material around the theme to meet your needs. We know, users search for the potential needs of the West is to understand the company's image, of course, the main content of the article on the company profile, address, contact information, main products and so on the details of the launch, the user search for the West Red Black Power how much money? No doubt this customer is a potential customer and should already know the approximate information of our company, Now the main consulting products, we are focused on the product description, the product features, use, price and so on all and customers in detail, these are very satisfied with the needs of users, this article its value is also a search engine is very popular. The key is to collect and grasp the material, I think we can pass the company honor qualification, the company's successful cases, the size of the company, the establishment of time, and so on, the overall brand strength of the West Branch company introduced to you, in the company summary type of writing material collection, we must focus on the specific role of our company in the industry, Combined with company honors or cases, strengthen brand awareness and deepen customer recognition of our company. In terms of product article writing, the main product features and products in the market price positioning, our unique advantages, a penny of the details of the goods into the hearts of users, so that users understand why we are this price, we can bring users what special services, so that users really choose our products, Realize transformation This is the key to product writing.

Third, the mechanical tender through lively language to express the close to the user. We know especially the Enterprise class website, the product is very many, and the function characteristic very blunt is the dry text introduction, this time if we can use the plain language, the dry writing live, the real and the consumer achieves the spiritual communication, I thought this time our website certainly will obtain everybody's welcome, This is actually a question of writing skills, we want to change a way of writing, standing in an industry expert or radio presenter of the angle and everyone to share knowledge, although it is the article writing, plain article direct classification way, certainly can not arouse the emotional resonance of consumers, this time to combine their own understanding of the product, Assist customers in any and analysis of the market the use of lively language to describe the theme of our writing, this time to truly win the consumer any, produce a strong resonance, we must understand that the article is for consumers to read is not for spiders, you write things, you see if you can move, That consumer is also a truth, in writing time more attentively, want to do every means to help the user, is we really need to pay attention to the writing details of the problem.

Finally, the author concludes, as an enterprise website site, the author now deeply feel that the current site optimization industry is undergoing a huge change, through the previous article collection, the article false original, the article for search engines and original such as chaos order, adjust individual words, to now really for the sake of the user thinking of the writing concept, Through this series of changes, we are not difficult to feel, search engine algorithms have been holding for the purpose of the User Service, so we have to keep abreast of the changes in writing to the search engine, so that it will not be in the optimization of the road lost themselves, well, the above article from Sikora http://www.xki.com.cn Webmaster original webmaster Nets, reproduced please indicate the author copyright information, thank you for your cooperation.