On the means and methods of website popularization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the past, never written articles, the main purpose of this writing is to help enterprises, individuals, etc. in the promotion of their own website to do some power; § Site Type classification because the type and function of the site are different, so before doing the promotion, we must first understand what type of website they are, and then combine the function, purpose, targeted, in order to promote this arduous project.

Site from the purpose of building a station, can be divided into the following types:

1, the brand propaganda type (refers to mainly is the Internet as the carrier, brand-building, brand promotion, so that visitors deepen the understanding of the company, corporate brand, culture, ideas have a better understanding of the characteristics of such sites are eye-catching visual effects, glare, web design and corporate culture, products have a good relationship, Technical means to adopt pictures, Flash, video more.

2, Marketing support type (site audience groups mainly to its core customers, providing after-sales service, product technical support, product marketing, etc. mainly)

3, Platform information type (Web site to content-oriented, the content of the king, pay attention to information-rich, convenient retrieval, easy to use), which is divided into integrated information portal, community dating, music/movie downloads, blogs, various types of classification sites;

4, e-commerce (commodity trading for the main purpose, audience groups for the general population)

To promote the purpose of the so-called website promotion, is to allow as many potential users to understand and visit the site, through the site to obtain relevant information.

§ On promotion strategy general promotion means mainly include: online promotion (search engine promotion (like http://www.nhroom.com This is my own station, on the main do Google promotion), email promotion, related websites, website content promotion, viral marketing, text chain, network advertising promotion, Flow Exchange, QQ Group, a variety of circles, window ads, classified sites, Yellow Pages ads, etc. under the line promotion (media publicity, soft paper hype, prizes quiz, online coupons, award-winning survey, event organization, conference organization, business sponsorship), as well as some creative promotion.

Depending on the way the user understands the site and the type of site itself, different methods apply to different types of Web sites:

1 Brand promotional site in view of the main purpose and purpose of such a website, choose the promotion method is, should adhere to a principle, affect the user experience, will harm the website brand and reputation of resolute not to adopt, the better method is to use the network advertisement, the related website, the commercial sponsorship, the activity organization four kinds of means, unifies the offline plane advertisement, Television media advertising and other effective print publicity, this type of representative such as http://www.huiyuan.com.cn/, chose to do on the portal Web companies, such as Sina on the home page.

2 Marketing Support site This type of site is mainly to assist product sales, to provide pre-sales, after-sales service-oriented, the site needs to be the real needs of the audience, the promotion should be tight around the main line of product marketing to search engines, Alibaba and other types of industry website product promotion means, combined with email promotion, Yellow Pages Advertising, print and other means to assist.

3 Platform Information Web site content of a large amount, the site needs is a large number of visits and users, there are traffic sites have visibility, this type of site should be a variety of promotional means in conjunction with the work in peacetime, often update the content of the site, according to search engine preferences design site, the structure of the site, the content of the update, With other similar sites or large-scale portal site for the content of the exchange, to provide the content of the site keyword in the search engine rankings, combined with popular topics, hot news, a special release, increase user viscosity, so that users through word-of-mouth dissemination.

4 e-commerce Web site in the search engine to launch the Product keyword, the network advertising mainly, combined with viral marketing, eamil mass, window ads, QQ Group, Circle, Yellow Pages Advertising, print, sponsorship activities and other ancillary marketing tools.