On the micro-blog promotion mode of Enterprise from "Chen Yao sends a micro-blog 20,000"

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"Jiangshan generation has talent out, each lead coquettish hundreds of years." "We use this verse to describe the current Internet media product is more appropriate but, of course, hundreds of years a bit exaggerated, network media products" alone "is not possible hundreds of years, only a short period of two or three years.

If you have a basic understanding of domestic network media products, you can clearly see the development of domestic network media products. Blog popular in 2006, blog users at one time more than 68 million, in the domestic Internet blog "alone lead" three years later, a new network media generated, that is, micro-bo, from the August 2009 Sina Weibo online to 2010 major portal sites have been launched, to the current "scarf". The influence of micro Bo is not to be underestimated to the enterprise.

When it comes to Weibo, the hottest figure is Chen Yao. It is known as the microblog queen, with a large number of loyal fans. There's been a recent news about her and Twitter, as shown in the following picture.

From the news we can see that Weibo a celebrity microblogging whether 20,000 or 200,000, it has a large commercial value. We can also often see someone through the registration of micro-blog, cultivate micro-blog, gather fans, can achieve a huge income, if you are amazed at this time, you do not know why, you are outdated. For the network media, whether you are blog form or micro-bo form, as long as there is a certain degree of concern, visibility and the basis of the group, then you have a certain commercial value. Weibo has also become a new form of internet media that companies are chasing. So what are the forms of micro-blogging in domestic companies now? The following author summarizes three common patterns according to his own understanding.

First, the enterprise registers the official microblog

This pattern is the most common pattern, enterprises to choose a number of users in a more micro-Bo platform, such as Sina, Tencent, registered with the name of the enterprise official Weibo, of course, for the Enterprise Micro-blog is an essential step is to add v certification, so that more can enhance the authority of the Enterprise Micro-bo. Then the Enterprise Micro-blog through a series of planning to pay attention to their fans to disseminate enterprise information and product information, build the online image of the enterprise, shape the brand culture, if necessary, can also carry out corporate PR. In some large and medium-sized enterprises, they will set up a company's micro-blogging operations department, dedicated to the design, planning, operation. Today's micro-blog is also an important network of emerging media, so all the information, news, information on the microblog must be carefully planned, and to achieve timeliness, effectiveness and authenticity. Otherwise, in some information on the words of the Black Dragon will make the corporate image of the big hit.

Second, the company's core characters pro-FireWire registered microblogging

"I am Chen Yu, I speak for myself" for the poly Beautiful product of this advertisement word I think a lot of people are familiar. It is true that enterprises need to have a soul figure. Just as Chen Yu, Microsoft's Bill Gates, Tencent's Ma and so on, and on Weibo, many fans tend to like to pay attention to these living corporate soul more than the cold corporate brand, we can also see many well-known brands in the soul of the establishment of their own micro-blog, such as the Chen Au of beautiful products, 360 security guards Zhou and so on, their microblog attention, influence even far greater than the official microblogging of their enterprises, and even some enterprises did not establish a company named Micro-blog, but with these soul characters of the micro-blog, this effect is better.

Third, "jiehuaxianfo" microblogging promotion model

As we mentioned above, Weibo Queen has told the news that the enterprise to 200,000 let her send micro-blog ads She can not, we temporarily regardless of this is not in the hype, but from the company to give the impact of the micro-blog published advertising information This has long been a well-known microblogging promotion model. By using this influential microblogging account to publish advertising information. Finding ways to tap into the biggest business value of the platform, many companies tend to stare at star Weibo, by promoting the corporate brand by their star aura, this greatly improves the business value of personal microblogs, as long as your microblog has a large number of active fans, a certain degree of attention and influence, and your microblog is commercially valuable. Some small and medium-sized enterprises may not please like Chen Yao such a micro-broad card, but they will also lose this piece of cake, some enterprises will find ways to use retail investors, pay low prices to hire a large number of navy, forwarding, comment on corporate promotion information.

Micro Bo This kind of new network media form like the multi-meter bone Connaught card effect, if the enterprise can better operate the characteristics of micro-bo, the development of successful micro-BO promotion program, its play effect no less than the expensive traditional media promotion mode. I hope this article for everyone in the Micro-blog promotion model to help. This article originates from: http://dengshanblog.com/hiking shoes recommend, reprint please keep the source.