On the optimization and promotion strategy of website

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The search process of search engine

1, crawl Web pages: Each independent search engine has its own web crawler (spider, that is, usually called "Spider" program). Spider continues to crawl the Web page along the hyperlinks in the Web page. Because the use of hyperlinks in the Internet is very common, theoretically, from a certain range of Web pages, you can collect the vast majority of web pages.

The search engine's automatic information collection function is divided into two kinds. One is a regular search, that is, every once in a while (such as Google is usually 28 days), search engine actively sent "spider" Program, a certain IP address range of Internet stations to retrieve, once found a new site, it will automatically extract the site's information and Web site to join their own database. Another is to submit web search, that is, the site owner to the search engine to submit the site, it in a certain period of time (2 days to several months) to send a regular "spider" Program to your site, scan your site and the relevant information into the database, in case the user inquiries.

2, processing Web pages: Search engine caught the page, but also to do a lot of preprocessing work, in order to provide retrieval services. Among them, the most important thing is to extract keywords and build index files. Other actions include removing duplicate pages, analyzing hyperlinks, calculating the importance of Web pages, and so on.

3, the provision of search services: User input keywords to search, search engine from the index database to find a match to the keyword Web page; for users to easily judge, in addition to the page title and URL, but also provides a section from the Web page summary and other information.

Second, search engine optimization (SEO) Introduction

SEO is English search Engine optimization abbreviation, Chinese meaning is search engine optimization. SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Third, the domestic search engine utilization rate analysis

Baidu search: 72.25% google search: 17.05%

QQ Search: 4.36% yahoo Search: 3.31%

Sohu-Sogou: 1.81% Other search engines: 1.22%

Iv. optimization scheme for search engine

1, source code analysis: The entire site to do the following check: (1) Whether the main keywords in the entire site used <H1> tags, (2) in the <Title> tag is included with the content of the site more relevant keywords; (3) whether the use of bold, Underline or italic to highlight keywords, (4) whether to use the image annotation <Alt> attributes to effectively explain the picture content, (5) whether the text at the beginning of the place and the end of the use of keywords. These analyses will help us understand how our site is often included in search engines, so that we can optimize the next step.

2, keyword phrase selection: (1) Use an easy to search keywords, not necessarily a hot keyword, to ensure that this keyword and Web content has relevance. (2) Add a keyword phrase similar to the keyword in the text. (3) Put keywords in title, such as:<title> keyword </title>. (4) Place a <h1> keyword </h1> at the beginning of the page, and phrases with similar keywords can be placed in <h2><h3>,<h1><h2><h3> The main keywords used in the title of the best, if there are many keywords need to be optimized, the proposal is divided into multiple page optimization, if the keyword is more popular, suggest a page optimization 2~3 a key keyword.

3, <Title> label optimization: page <Title> tags in the content of the search engine is very critical, so,<title> is the most important part of the Optimization keyword, each page should have 2-3 different key keywords, These are the best keywords in the page in the better position, generally recommended <Title> no more than 75 characters.

4, <De***ion> label optimization:<de***ion> tag contains the content is the description of the page, "Web description" as much as possible contains the keywords needed to SEO, but the grammar must be fluent, fluent, novel, creative, attractive. Match the viewer's intent and feelings for searching the keyword. But also to conform to the meaning of the content of the Web page, it is best to summarize the main content of the page.

5, <Keywords> label optimization:<keywords> "keyword" in the Google ranking rules are not very important, but in Yahoo, Baidu and other search engines can still play a certain role, therefore, to do all the ability of the SEO ,<keywords> optimization is also needed. Suggest that you use a different <keywords> in your Web page, and don't repeat and stack the keywords.

6, alt attribute optimization: In the use of <Img><A> and other introduced multimedia tags, should be added to the appropriate descriptive text, the text must conform to the picture content and Web keywords, and put these words in the label of the ALT attribute.

7, <Author><Copyright><Robots> label optimization: <meta content= "" Name=author/><meta content= "" Name= Copyright/><meta name= "content=" ""/", these three tags represent the company name, copyright and search engine retrieval rules three aspects of descriptive text, it is noteworthy that <Robots> Although this tag limits the search engine's rules, it doesn't work for all search engines, and many search engines don't follow the rules of <Robots>, where we limit ourselves to the way the common engine works.

8, the optimization of the structure of the website: (1) Physical structure: the physical structure is the site's real directory and the site's file storage location of the decision of the structure, generally to better physical structure of two types, a flat-style structure, will be all pages are stored in the site root directory. The other is a tree structure, the site is divided into different channels, different pages stored in different channels under the directory. These two methods need to depend on the content of the site to decide, but regardless of the way you need to ensure that the structure of clarity. (2) Logical Structure: internal links formed by the site of the internal link of the network map, generally speaking, a site from the homepage can find all the links and site-related, and need to ensure that the link is clear, the proposal to use a static link as far as possible in the dynamic page to avoid?, &,% The appearance of special symbols.

9, layout optimization: This is a combination of Web page production technology optimization, in the early days of the Web page production, to ensure that the production of the page conforms to the code standards of the Div, as far as possible in the way to layout the page, so that the performance code and modify the code to separate each other, the page as little as possible , and use CSS technology to implement all these means of performance. This helps the search engine crawl the main content of the page, and reduce or eliminate the analysis of lengthy cosmetic code.

10, Path Optimization: The path of the Web page to set the best performance of the site's title and keywords.

11, External link optimization: Search engine in weighing the importance of a site is one of the indicators of the site is the external site, in particular, the high PR value of the number of links and the number of sites, and other sites in exchange for friendship links, The best way to reflect the SEO you need to optimize the keyword can become your site's external links to the description and definition.

12, blog, BBS optimization: More in some well-known blog, BBS to send links to your site, the contents of the best to highlight your site content and keywords or headings, so that not only can make the site to get further promotion, But also in search engines easy to search with your site to optimize the keyword matching links.

Analysis of other ways to promote the website

1, bidding rankings: At present, many search engines have to promote the promotion of the bidding ranking service, in the domestic more popular there are Baidu bidding, Yahoo bidding, Google auction ads. For domestic large people use Baidu bidding, it is mainly a pay-for-effect network promotion way.

2, Advertising: There are many ways of advertising, according to media to distinguish between network, television, books and so on, we can use these advertising media to promote our website to increase the click rate.

3, mail Promotion: the use of e-mail to those ranked better and our own business has a certain relevance of the site to send a request for exchange of links to the mail, so that our links can appear in other people's Web site to improve the number of visits. When the name of this also requires our email design is attractive, at the same time our website also has the actual content, and contains a certain amount of original works, can attract visitors attention.

4, Friendship Links: It is recommended to have business dealings with their own companies to establish links to each other to raise awareness.

5, Yellow Pages registration: In some well-known companies to provide the yellow pages to search the Web site for company registration, the company to join the Enterprise Library, such a goal is not only to improve the probability of the enterprise is searched, but also more conducive to the company to promote, improve visibility.