On the SEO ideas of small and medium websites

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Small and medium-sized site owners usually have to face the problem of capital constraints, thus restricting the site from Baidu bidding, other promotional channels to obtain traffic, and therefore have to use conservative economic SEO way to increase popularity and traffic. There may be many webmaster will envy the rich resources of large web sites, but people familiar with the SEO understand that large Web site SEO emphasis on the internal optimization, and the network optimization of small and medium web sites need to co-ordinate the overall situation. When many seoer also stay in the "seo= original content + outside the chain" of the understanding level, it means that they only stay on the surface of the SEO. Today, Xiamen Enterprise Communication and you share about the small and medium-sized website seo ideas.

1, Keyword expansion

To get the SEO flow, there must be a large number of keywords to support. Can locate the main keyword, but can not blindly believe that the main keyword. A lot of long tail keywords often bring unexpected surprises. Here is a simple word to get a few ideas.

Thought one: Around the website brand depth excavation. For example, * * Brand radiation Protection Clothing network, around the brands can be put forward price, quality, model, beauty, effect and other aspects of the problem, and these problems in itself is the best long tail words.

Idea two: The combination fist launches the key word. For example, a travel site can be built around "from * * City to * * City Special hotel" portfolio derived from a number of keywords.

Idea three: occasion hot words. The internet era has always been a lot of hot events, such as the recent fire of "where is Dad?" This word can be combined with the content of the site, reasonable arrangement in a column, if it is a children's wear website can be written such an article "" where the father to go every day with children's clothes big broadcast ", if properly optimized, drainage effect is very good.

2, keyword layout

Keyword is the core of SEO, content, internal chain, outside the chain, user experience and other work to carry out around the key words. Many webmaster in order to get good rankings, will do a lot of ways to stack keywords, this method may be useful before 2013, but now it will only backfire, led to the danger of falling right.

In fact, for small and medium-sized sites to do a good job of the key layout is very simple, just to title, meta, article title, text content, picture alt tag, hyperlink these points on the reasonable integration of key words, you can play a good emphasis on the role.

3, the knowledge of the URL

Many seoer in the analysis of the competitive intensity of keywords usually enter a misunderstanding: The more Baidu index, search results page number of the more difficult to get the ranking of the key words. Is that really the case? This is just the most intuitive judgment, but not the most accurate one.

For example, in Baidu search "Nanjing pipeline Dredge" The word, ranked in the top six of the first page is classified information of the inside pages, until the 7th place the company's homepage. Baidu gives these classified information site weight is relatively high, but also shows that your site also has the opportunity, because as long as you are satisfied, the site home URL level than their internal page level or have an advantage.

4, outside the chain construction

The outside chain construction maintains the moderate principle. The author found in the observation, many small and medium sites have good weights and rankings, the chain is not crazy expansion. In the construction of the chain may wish to promote as the core, rather than blindly leave a link to search engines to see. The construction of the chain should adhere to the relevant, high weight platform, the principle of moderation, as far as possible into the soft elements, not only to benefit the user experience for the site drainage, but also to search engine friendly, this is the fundamental purpose of our chain.

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