On the six steps of promoting products by using classified information platform

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Network promotion is ultimately the promotion of traffic, who occupies the flow, who occupy the market, therefore, each high flow of the platform can be used as our place, such as question and answer platform, QQ Group, blog, Crowd forum, bar, everyone network, happy NET, QQ space, each has a flow of places have accumulated a lot of network experts. At present many partners are complaining about the platform is difficult to do, blog no popularity, the forum difficult to mix often delete posts, QQ monitoring Strict, now I share with you how to use the classification information platform to promote our products.

Classified information platform can also be called classified advertising platform, is to release information as the main means of promotion of a promotional way, it is a supplementary SEO and sem an important auxiliary means, for a not too popular keyword, hair in net, people nets, very easy to enter the Baidu home page, There are two kinds of traffic sources of classified information platform, one kind of keyword search from the search engine, a class of people from the platform itself, to find information on the classification platform is the intention of the crowd, so the classification information platform is also a concentration of intention flow. How should we carry out the classification information platform to promote?

First, the choice of classification information platform;

As many as hundreds of classified information platforms on the Internet, how can we choose the right platform from such a large number of platforms? First of all, according to their own product characteristics and nature, look at each platform peer information browsing, you promote weight loss to search "lose weight" to promote acne on the search "acne", For those browsing volume is not high, the popularity of the platform can be directly abandoned. Secondly, according to their own time and energy to determine a certain number of platforms, platform verification after a few days, every day to record the information release of each platform, while real-time observation of the collection and ranking of search engines, the collection of good, ranked high quality platform to filter out, the poor quality of the platform to give up, so repeated, Until the accumulation of a certain number of high-quality platform.

Second, the painting Dragon Point "eye", the setting of the title is very important.

The promotion principle of classified information is to use the high weight of the classification information platform, release the massive information, thus attracts the customer and the traffic from the search engine, the key factor is the title, only the title conforms to the user's search habit, can the most massive interception traffic from the search engine. So, we have to spend a certain amount of thought to study the user's user's search habits, from the user concerned about the problem, such as "price", "effect", "after-sale" and so on, and then choose the right keywords into the title, in addition, the title to be innovative to be creative to arouse the interest of readers, so as to guide users to click. The era of information explosion, faced with a large selection, how to quickly seize the attention of readers, the title file is critical. Therefore, when filling in the title must grasp the backbone of the information, as well as to highlight their own items, selling points + Item name + price + color Such a law in line with the rules of people reading, such as: "Green thin weight loss medicine, best-selling four years, the monthly minus 20 kg", "Send the latest Apple 4!" including Invoices "," ★ The most effective weight loss medicine 50 percent discount ★ " And so on. But note that the title should not be too long!

Third, the content should be original, pay attention to user experience.

If the title is set to attract users to browse, improve traffic, the content of the design is related to whether your information for the customer recognition and attention, and finally reached a deal to improve the conversion rate of purpose. has done the website optimization all know, the website content quality high and low, affects the website the weight, the classification information platform is also so, your content quality is higher, the correlation is stronger, this page obtains the weight to be higher. The quality of the content mentioned up, will be favored by Baidu, so the exposure rate will be high. Of course, you can also embed appropriate keywords in the post. You can also add some expertise that is not familiar to your users and increase your trust. In the current visual era, the addition of pictures is also crucial, the picture is to let you understand the important channel of your products, a good picture, you can seize the first time the eyeball, play a good communication effect, and then attract customers to continue to read interest.

Four, pay attention to post time, the most extensive display of their own information.

The flow of information platform itself can not be underestimated, however, the flow of the platform is mainly concentrated in the various channels and columns of the home page, so, according to the user's browsing habits, a period of time to update their own information, to ensure that each time the landing customers can see our information, so that the most significant Information release time in a day, noon lunch hour and before work to reach the maximum number of platform visits, this is closely related to people's work and rest time. Before and after work people casually on the internet to see if they need something, if you want information can be more people see, then release the information at this time!

Five, familiar with the rules of each platform to avoid the reef!

State-owned national law, home has family rules, all walks of life platform has its own rule, the classification information platform is no exception, so before the release of information to understand these rules, otherwise the gains. For example, some classification information platform for classification is very strict, if the classification is not quickly deleted (such as net), some of the high weight of the classification platform to specify the location of the link, hair will be deleted, and even punishment. When posting, be sure to pay attention to the content can not repeat and send too much meaningless junk information, these platforms to identify duplicate content and spam content is very high, if repeated they will immediately remind you, junk information will be deleted immediately. Even if not deleted, there will be no good rankings in search engines.

Six, long-term adherence to the quantity to win!

Classification information of the content of the daily release is very large, so the search engine rankings will be real-time changes, a good list of today's rankings, tomorrow may be a vanished, so, to ensure a good promotion effect, it is necessary to insist on publishing information every day, and the more the better!

To borrow Ma's words: Today is very cruel, tomorrow is more cruel, but the day after tomorrow is very good, many people died in the night to see the sun. Who can become the ultimate winner, see the Day after Tomorrow's sun, to see who insists on paying more, adhere to longer!