On the solution to the crisis of network promotion talents

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the network advertisement flood, the consumer has already produced receives the fatigue today, how under the strict control cost premise, enhances the advertisement survival rate, the acceptance degree to become the Chinese electronic commerce domain urgently to solve the question. With the WEB2.0 basic network purchase platform, which is represented by the Consumer-to-consumer and the enterprise, is springing up, more and more enterprises begin to expand the position of the commercial battle to the network field. Therefore, understand the principle of network promotion, well versed in consumer psychology, familiar with product, enterprise characteristics, familiar with the image strategy of the complex new marketing talent has become the key to success.

Talent crisis: The bottleneck of China's e-commerce development

Even as he entered the new century, the Chinese entrepreneurs who have a keen sense of smell have set up websites and carried out the promotion activities of related products, services and even corporate image through the network, and the universities and colleges have also generally opened E-commerce majors, but in this decade, China's e-commerce business has not been rid of the original "imitation Plus scale effect" mode, China's original, global influence of E-commerce paradigm, but also firmly refers to the embarrassing "0" engraved on the line. Among them, the network advertisement stops before the most obvious: quite many enterprises also will "the advertisement everywhere sends, the rank takes the money to smash" as the promotion main work way. In this way, corporate products and services are often the publicity of the potential customer harassment, the effect is difficult to achieve expectations, but also easy to attract negative impact. The ratio of sex/price to profit/risk is passable.

The causes of this phenomenon, in addition to the transformation of the country's unique two yuan economy, political environment for the natural constraints of the pan-creative field, the situation of the crisis level of talent is more Chinese e-commerce, especially the development of network advertising pressure on the heavy cross. According to the SEO Information dissemination Network statistics, 2010 full year total Chinese net purchases exceed 490 billion yuan a few suspense, the increase from the previous year will be above 80%, continue to maintain a leap of growth trend. In fact, as of June 2010, the number of personal shops in China has exceeded 12 million, which is expected to reach 13 million new highs by the end of the year, while the number of business firms will grow by 10,000. With a small number of 10 to 20 employees per enterprise, and the size of 50 to 100 people, the demand for talents is very substantial and even very large. This is also the reason for the rapid rise of salary in the network business recruitment advertisement recently. Even so, many companies still thirst for talent, out of more than 500,000 yuan salary should be few things are not uncommon. Thus, to solve the problem of talent restriction on the development of E-commerce in China is a great significance.

Integrated training: An important way to solve the crisis

To make China's electronic commerce burst the talent bottleneck, embark on a new round of big development, big leap of high-speed road, will be the combination of marketing skills and E-commerce technology, training "creative, passionate, thoughtful, have the technology" of "four" network to promote talent has become a big problem to be solved.

In the integrated training of this new type of talent, traditional teaching of the performativity, sand table is obviously unable to adapt to the new needs, whether it is the product, service and even the positioning of the enterprise strategic issues, or website construction, market research, advertising, search engine optimization and other tactical issues have become a whole, This requires the trainer to have a very high professional quality and comprehensive strength.

To this end, many enterprises and even institutions have begun a useful attempt in this regard, such as Guangzhou poly-hai Information Communication Co., Ltd. Joint is good investment group and China Network Marketing center, backed by the Guangdong Light Industry Institute, South China Normal University, the powerful academic resources, the first set foot in the network E-commerce talent Integrated Training Blue Sea, original "full combat, no charge, See the effectiveness of the training model, has created considerable social impact and economic benefits, and Tong, SEOwhy, SEORV, Tan Ren information and other enterprises in the overall training and unilateral skills of Professor summed up a certain experience and methods, the Chinese network to promote talent training industry is quietly surfacing.

We believe that as China's e-commerce in the new 10 years in 21st century into the golden age of development, the promotion of talent training will also become an important industrial component.

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