On the Strategy of Forum promotion

Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.

Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.

From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

The Forum is an information platform with high openness and autonomy, which can effectively play the role of information transmission and interactive information. Only to do a good job of the substantive forum, the use of reasonable forum to promote the way to promote the forum, to enhance the popularity of the forum in traffic, today Seoer will talk about the forum on the basic steps:

Select the theme of the forum and allocate the corresponding section.

At present, a variety of forums emerge, how to get out of their own way in the warlords, can not be separated from the site to the theme of the location, you are doing computer, entertainment, industry and so on, the new station launched, it is difficult to do everything, all inclusive, the only way to make the site quickly do, is to make the site fine, do it. How can you do fine? It takes into account whether the site positioning can be professional, such as you want to do a computer type of Web site, you may choose a relatively thin computer to do, such as computer hardware, software applications, graphic design, network information, and so on, caught the small category, careful research, around the theme, to develop the corresponding plate.

Ii. content filling of the forum

When the theme and the plate, put in front of the first is to fill the content of the plate, or even if the user entered, can not find the appropriate content, or very few, increase user testing, are jump out rate, so the contents should pay attention to the following points:

1, find a peer site, select some professional, click-rate posts, forwarded in.

2, you can use the form of a serial post to promote the development of a good topic, the use of a daily form, a steady stream of posts back, more can improve the authority and collection rate.

3, the number of posts, suggested that each forum post not less than 100 theme posts, posts too little, when visitors browse, a very short time to read, or into a few, little content, will also affect the site trust, increase the rate of conversion of the site.

Iii. Forum Maintenance

"Just as Rome was not built in a day, the good web is not done in a day," the development of the Forum can not be separated from the hard work of the management, we should always pay attention to the user's replies, the appropriate reply to participate in the discussion, to attract more user participation, improve the popularity of the site, but also reasonable according to the time, put some old posts, sink posts, top up, To and fro, on the whole station content better back and forth circulation, can also make old post a brand-new, also can put some regular activity user, set as the administrator, so that everyone together to maintain the forum, people more power, the forum management of orderly.