On the sustainable development of SEO in China

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's SEO problems:

Professional SEO from the lack of staff
The lack of SEO team
The lack of SEO guidance ideas
Lack of communication between SEO and search service providers
Lack of SEO Tools
SEO Theory Knowledge Scattered
There is a generation gap between Enterprise and SEO
Lack of SEO training institutions
The misinterpretation of SEO

These problems are restricting the expansion of China's SEO market is a very realistic factor, to make China's SEO to achieve sustainable development, in the future work, learning and research, we must always pay attention to deal with such problems, contradictions highlighted to China's SEO sounded the alarm.

Analysis of the problems faced by China's SEO:

1. Professional SEO from the lack of staff

Since 2003, China's SEO market gradually heating up, but professionals engaged in the relative lack of SEO personnel, professional SEO services to provide the company is also very few, according to Maple know China's SEO more is engaged in freelance or personal site, their own stations, their own SEO, their own income, living a self-sufficient life, Analysis of the reasons for such a situation? Is SEO in the network company or some enterprises difficult to survive? What conditions restrict these SEO not to engage in full-time SEO work? Worth pondering.

2. The lack of SEO team

At present, the point stone interaction team is very important, point stone interaction as they say, is completely a public service nature of the team? What is the business team? Perhaps should be a professional SEO services to provide the team out of the time, a lot of people seo are 1-3 of the small team to provide SEO services, some successful cases and successful experience is only in the name of the individual published in the blog or some columns, these words persuasive how? How do companies trust such words? Perhaps only to take out something to let those engaged in the management of the business executives to see some tangible benefits, they will be sure that the existence of SEO, will be concerned about SEO talent, will cherish the SEO talent resources, network companies, the current use of SEO talent more is some business-to-business website, Or some network companies that offer website promotion services.

3. SEO guidance of the lack of ideas

The majority of personal experience, lack of formal team cooperation SEO experience, SEO customer education knowledge system, SEO price system, SEO credit system, such as imperfect, resulting in more difficult SEO, mainly rely on personal credibility, which is also a lot of customers in the search for services, always want to "first taste after buy" reason Bar, If there is a guarantee, first "taste after buy" or "buy first" or SEO service providers and customer benefits always need to be protected?

4. Lack of communication between SEO and search service providers

In China, SEO bumpy development of a few years, has not heard of SEO agencies and search engine service companies, have any depth of communication or agreement, and so on, but more is to hear some rejection of the words, what kind of SEO cheating and so on, maple forest that the lack of more is communication. Why don't you calm down and have a good talk? Perhaps the problem is easy to solve, SEO is the essence of the search engine, can be sure to say so.

5. Lack of SEO Tools

The lack of the application of Chinese seoer SEO tools, the search engine also lacks its own SEO tools, of course, Google's approach to SEO is worth affirming, Google's webmaster tools also quite received seoer welcome, the domestic Sogou is now very significant, From the second half of 2006 it also launched a number of excellent products, it is worth recommending and learning.

6. SEO Theory Knowledge scattered

Lack of a complete system of theoretical knowledge, of course, this system is very difficult to form and there are many objective reasons, seoer research direction is not comprehensive, seoer own knowledge system imperfect, personal seoer time and energy is not sufficient problems, in China, perhaps only the university is the most suitable for academic research, is not it? Some time ago the stone blog to report the introduction of a foreign university SEO courses, listening to the very gratified, but look at the domestic and a bit sad, netizens ' comments seem to reflect a reality, China is always lagging behind the domestic years or even decades.

7. There is a generation gap between Enterprise and SEO

Is the enterprise enter the network marketing era? Just find a company to ask, is there a website? All said there was. But how about the real marketing through the web? More in order to conform to the trend of the wind, this is more than a few years abroad, especially in the Midwest of China, some enterprises, this may be with the enterprise of Chinese enterprises in general decision-making thinking, "Mister Clapper" about it, can be sure to say that most of the enterprise bosses do not know how to network marketing, not knowing what the SEO is, what the value Talking about the salesman they probably know, more enterprises are still in the original Word-of-mouth marketing, telemarketing, Conference marketing era, website marketing, search engine marketing, email marketing, blog marketing, etc. for them is a new concept, is there a generation gap between the enterprise and SEO? It's terrible!

8. Lack of SEO training institutions

Of course, this is inevitable, due to the lack of professional staff, employment is relatively narrow, the training institutions market depression. More is the website or the network company is willing to accept the SEO training.

9. SEO Distortion

In the seoer we often carry on the technical exchange to the SEO existence to misunderstand or misunderstand. SEO is the keyword ranking? Send a spam link? Software mass?

Maple Forest to say is the keyword ranking is not seo, if which SEO service provider high speed you to ensure that keyword ranking words, is completely in the nonsense. Because of the existence of such a misunderstanding, led to a lot of problems, a lot of seo blind worship keyword rankings, do everything possible to find high-quality links, this use of SEO search in Baidu, and then find some sites in MSN or Yahoo or Sogou (reverse link update faster) Link, you can find , some from the message book, some from the link factory, some are from blog comments, some are bar, wiki and so on, some are unknown links, the so-called unknown link refers to one-way links, generally in their own customers or fake customer site (in fact, or their own site) to join their own station links, And in their own SEO target station did not appear those stations link, this type of spam links to get keywords ranking site General backlinks are very characteristic, the type of link site is relatively large, such as SEO site found a large number of corporate sites, entertainment sites or a large number of non-technical blogs, message book links that is questionable.

Pure natural Friendship link is not such, at least others reprinted articles also have to reprint and their own site similar or attention to a higher level of the article, these wind and horses do not phase and the link from where? Worth thinking about.

In this way, many professional network marketers or companies, including search engine companies, to distort the SEO is not difficult to understand, perhaps they see more is a spam link, see their blog comments or the company message in the book by the business purpose of the garbage link filled, Remember Feng Yingjian teacher at the beginning of Maple Lin said marketing people blog by the garbage link caused by the loss of the PR problem, here to those who are engaged in or will be engaged in hat SEO seoer say "for the sustainable development of China's SEO, please your hands." ”

Some people will ask what exactly is SEO?

Maple Forest: "SEO is in the premise of quality content, improve the user experience on the basis of improving the site's search engine friendliness." ”

After the external performance of the SEO site is the flow of ascension, included the increase in the number of Alexa, the promotion of some keywords ranking of natural ascension, PR upgrade. Of course, these to the enterprise, the search engine, to the seoer are very good, why not? (Zebian Admin01)