On the techniques of choosing keywords for different types of websites

Source: Internet
Author: User

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Now there are many webmaster in the operation of the site when the first thing to think is to promote, and now the most popular way to promote and free is SEO, which brings the flow of SEO is the user in search engines to find the key words brought, so the choice of keyword is to pay attention, when the flow of the introduction of our website, We also have to consider the conversion rate of key words, whether someone to find the keyword when directly to buy our products, or become our customers, so said in the webmaster operators to operate the site, on the site to sell products, the first we have to ensure that the flow of keywords to come in, but also to pay attention to the key words conversion rate problem, Of course, some webmaster to do the site is to do traffic, and sales of products are very few, so the choice of keywords is not to say that the higher the focus of the key words the better, of course, the higher the focus on the keyword, the more traffic will bring.

But we have to remember that when doing SEO, we should pay more attention to when we do work difficult problems, if the difficulty is too large, the probability of doing the keyword will be very small, so we have to consider when choosing the keyword, and there are many people think that the use of search engines so many people, whatever keywords will bring traffic, In fact, the thinking of each of us is not the same, so the customer and flow in the idea is not the same, so how do we choose the keyword? So I share some experience and views to everyone, and for different situations, I teach you how to choose the right keyword method.

First, shop, mall class site How to choose keywords

Now the network shopping market is more and more big, so there are a lot of webmaster feel that this is a good opportunity to start a business, and set up their own mall, hoping to use the search engine to promote the SEO technology to their own shop to bring traffic, so more people to buy or pay attention to the site, then Mall This type of site how do we choose keywords? First, since it is the mall, shop-style site, choose keywords when not to choose the key words, and for products, we choose the target keyword first is the difficulty of optimization, the second is not high conversion rate, So we can choose some relevant keywords or long tail keywords, because there are a lot of people are like to first search the site on the target keyword for reference, and then when interested in such things, will be careful to query a number of detailed things, This time we can use the relevant keywords and long tail keyword optimization to bring us customers, so for shop, mall site We suggest more choice of relevant keywords and long tail keyword to improve conversion rate, and we choose the target keyword, we'd better choose index between 150-3000, if the index is too high, The difficulty of optimization will be improved, so it is difficult to choose the relevant key words and long tail keywords with high index.

Ii. How to choose the key words of the enterprise website

Enterprise-type Web site is generally best to choose some target keywords, one can bring us a lot of traffic, and we can make their own products as a keyword, and then optimize, this can also improve the conversion rate, now the General Enterprise website is to upload the company's operating products and other information, since there are such products, We can choose some target product keywords, but the index is best not too big, in 500-8000 can, if too big, optimization will be very difficult, and optimization time will be very long, and the enterprise site can choose a lot of long tail keywords, such as the product of the long tail keyword is the best, This can give customers a number of questions related to the answer carefully, and come to feel your company in Search engine homepage, enterprise strength will be very big, so the enterprise website can choose some target product keyword, this can raise the conversion rate, and the Friends of the Enterprise website, everybody should remember, do not take the company name as the key word, Of course we can optimize by the way, but do not take too much effort on your company's name, this is impractical.

Third, the popularity of the site how to choose keywords

Now a lot of webmaster are in the proposal popular website, when their site has a popular and a large number of traffic, then the webmaster can easily hang some ads on their own website to make money, but the popularity of the site needs a lot of traffic, so for the popular site we can choose some target keywords, Of course, the popularity of the site does not involve products and sales between the conversion rate, so you can choose the target keyword, but the target keyword General difficulty is too large, so we can choose some related key words as auxiliary, this is also possible, and the target keyword can do some index not more than 10000 of the keywords, This site will also bring a lot of traffic, but there is a disadvantage, that is, optimization will increase the difficulty, so the optimization of the time will be extended, and for the popularity of the site, I suggest more to do some keyword optimization, which can bring a lot of traffic to the site.

Iv. How to choose the key words of the unpopular products enterprises

The so-called unpopular products business is to say that their own enterprises do something relatively unpopular, know the product or product demand is not a lot of people, or the product is not mature, so many people do not know the product enterprise, such enterprises do keyword will be easier, so for the unpopular product enterprises to do optimization, I insist that more do the target product keywords, and also do some related keywords, so more or less will have some effect can be seen.

Basically the above four kinds of cases appear more, so I choose the keyword method and experience to share to you, of course, if you do not understand the words you can come to communicate with me, I leave the QQ group, QQ Group: 150191080, welcome all proficient exchange learning, but also welcome novice to our SEO Exchange Group learning Exchange, This article from the Shenzhen Waste Recycling www.yd668.net Original, if reproduced please specify, please support the original, thank you!

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