On the transverse effective diffusion path of soft paper

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Soft Wen, as the name suggests, in the name of the article, the real advertising. The so-called article, refers to the objective point of view or subjective feelings of the text. In the elaboration of views or expression of feelings, the point of view is objective, feelings are spontaneous. The soft text is not, before writing, the commercial interest has become the author structure must consider the problem. Therefore, the soft wen is a clear value orientation, to realize the purpose of advertising enterprises and products, no matter how the author to disguise or hide the purpose, ultimately need to let the product or business in the reader's mind to leave an impression, or even stimulate the reader's action.

Soft writing and skills, others talk about very much. However, soft wen to achieve results, writing and publishing are two important conditions, good soft wen, not through a good channel to publish, or excellent distribution channels, but the quality of soft paper is not high, will make the effect of soft marketing greatly discounted. Therefore, I would like to focus on how to make the soft text spread in the Internet more widely? Soft text marketing better? That is, the most effective way to diffuse the soft text.

The diffusion includes two dimensions, one dimension is transverse, mainly refers to how many times the soft text is reprinted. A dimension is longitudinal, which refers to how much a single piece of soft text is clicked or commented on. My main argument is horizontal diffusion.

I think there are several ways to spread horizontally:

First, from paper media to the Internet.

Although today is called the media age, but the dissemination of information is often from a small audience to the public, everyone is from the media, everyone is the source of information, but also means that everyone is difficult to generate influence and depth of information resources. So today, even though we are in the abyss of the Internet, most of the influential, widely disseminated information comes from paper media. The paper media as the first release of soft paper, is a lot of enterprises to choose the way of publicity, some enterprises even in the paper media advertising. Discard the picture, all in the form of text, or interview, or write corporate culture, or published user evaluation and so on. Most paper media have their own website and electronic version, and many of the information collected by the website is mainly from the paper media. In the paper release of soft text general reprint rate is relatively high.

Second, from the non-paper media website to the paper Media website.

Nearly thousand kinds of newspapers in China, these newspapers have their own official website, and most of them are information web sites, whether it is information or quality, is much higher than the information forum. At the same time, these sites are almost all Baidu and other search engine news source site. Therefore, the official website of the paper media, in the release of the soft text needs attention. The paper media has opened two information portals to obtain high-quality articles. One is the site's forum, some have a certain length and a clear view of the article, will become the official website of the paper in their own name published information or news, of course, the site's editors will carry out a certain integration and modification. One is the paper media official website to submit the entry. Although the quality of the soft text requirements are high, but the soft Wen still have the opportunity to enter. Of course, there is the paper media to the enterprise charge a certain fee, in the official website published soft text.

Third, from the industry website to the non-industry site.

Almost all industries, have the industry's influential industry sites, especially the industrial sector, an industry often has a number of influential industry sites, these sites are mostly official background, authoritative, heavy weight, the release of Information Authority. The company website edits or the subdivision profession website editor, for these website sentiment has the unique. Published in these Web sites soft, will be similar sites, or less influential sites reproduced, but also by the same industry company reproduced, especially involving industry development, planning, objectives, trends, data and other articles, peer Enterprise station more enthusiastic reprint. Companies in the industry to publish soft text website, is a good choice. Of course, such soft paper needs to have a certain industry vision.

Four, from non-profit website to commercial website.

Non-profit websites include government websites, institution websites, public interest organization websites, and association websites, which have more information columns with weak correlation with the functions of this institution, for example, educational websites may have students ' interest columns, and some commercial educational institutions ' soft texts can be cited. Again such as government affairs website to set up the wisdom of governmental columns, some introduce monitoring, security, government equipment and other products of the article, there is the possibility of being adopted. According to the author's view, in these sites published articles, the click Rate may not be high, but by its commercial website reprinted a lot of times, and the search engine for these articles included a strong will.

There may be many ways for the transverse diffusion of soft paper, and the author only observes several obvious and effective diffusion pathways. Just want not to do, like idiot, just do not want, like a jong. For those who do online marketing, it is important to think as they do.

This article by Shenzhen website maker Fangwi Network http://www.szfangwei.cn/original, reprint please specify. Fangwi Network, first-class construction station.