Rochguesi once said that there are three ways to run a business: one is to make money, but to enjoy it, and three is to create a meaningful life. We do the site, in addition to personal interests is to make money, and hope to create a website to change the world. Every webmaster with such blood, trying to make the world through the Web site because of their own existence and become different. To change the world, we must let the world know our existence. Website promotion is to let the target customer know us, understand our products, services and information, the target customers into effective customers, to bring benefits to the site.
Just different site properties and content of different, the promotion of the difference in the way, here, we will be based on the characteristics of the site to promote the analysis of means:
First, local websites
Local Web sites are faced with a community of users whose needs are closely related to everyday life. For example: recruitment information, rental room information, second-hand trading information, dating information and discount promotional activities information and so on. Their demands are comprehensive, true, effective, convenient and fast for information. Therefore, the content of the site must closely fit their needs, from their urgent needs to extract the site's propaganda point, only through this way to achieve the consensus of supply and demand to win the user's favor. At the same time, can be resource replacement and other flexible ways with the local traditional media cooperation, more can play a role in expanding the publicity effect.
Second, Taobao shop-type website
There are many types of websites of this nature, the main purpose is to meet certain consumer groups. The promotion of such web site relies on three factors: product quality, business reputation and service evaluation, these three factors is a proud of a loss of the relationship.
This nature of the site only rely on the reputation of product quality to win good service evaluation, and then to improve the credibility of the business, and then in turn to promote product sales. If you can achieve this two-way interactive benign cycle mode, the site is basically half the success. In addition, the site can also through blog promotion, QQ Group promotion and micro-blog marketing, the latest or hottest product information and pictures released to attract customers Click to facilitate the transaction.
Third, forum-type website
The most prominent feature of the forum is that it is beneficial to the interaction of Internet users, where network users can not only share information but also make friends. Therefore, as a platform for information exchange, its vitality lies in the ultra-high popularity and high degree of concern. Want to increase the popularity, increase the attention degree must have the value the column section to do the support, simultaneously supplemented by the effective promotion and the feedback means enhances the user the integral, realizes the member system. In addition, can also be based on the recent hot topics and people, organize related activities, so that users participate in, increase the user's participation and loyalty.
The above mentioned several promotion methods just provide a train of thought for everybody, strengthen everybody's promotion consciousness. In fact, in addition to ranking, traffic outside, there are really a lot of simple and effective ways to promote the site, sincerely hope that everyone can find suitable for their own promotion, so that our site is more and more well-known people. This article from the www.xiaoshuoya.com webmaster feeds, reprint please reserve, thank you.
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