Online advertising and free promotion to promote the promotion of the website

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Website promotion of a huge and vast system engineering, mastered the method will be a tsunami-like speed of their own site presented in front of the majority of netizens. and the promotion of the website is not limited to the basic promotion, more and more promotional methods for the majority of the webmaster agree, but in the new competitive environment AdSense not only in the regular Web site promotion method to seek a greater breakthrough, but also to eradicate the actual situation of their own website to find new suitable for their own website to promote the way, Only in the correct website promotion strategy under the guidance of the website to promote the work can be a huge effect, we do the basic website promotion, is actually in the website for their own soft ads. And this kind of network advertisement in the website promotion obvious function. And the network does not just include the form of basic promotion. Webmasters can also try to advertise on other websites. Common forms of online advertising include: banner ads, keyword ads, classified ads, sponsorship ads, email ads and so on.

From the majority of netizens browsing habits, are not willing to accept the form of online advertising, that is the practice of rogue eyeball. So webmaster in the release of online advertising need to pay attention to the following aspects:

Whether the network advertisement is related

This refers to the relevance of the webmaster to put the ads must choose and their own web site or their products related to the site. If I sell a cabinet to run to a sale of electronic products on the site to do the publicity will play a big role? The relevance of the delivery is to avoid the owners spend the money should not spend the things do not do, reduce unnecessary advertising costs. Furthermore, there is no link between the Internet ads for netizens without substantial help and click Desire.

Whether the network advertisement form is reasonable

Now browse some large Web sites, Tencent or Sina or so on, the homepage of the site will have a pop-up advertising pictures, and some even with sound. These forms of advertising, although the interests of the site, advertising has also been the display of advertising, but in fact from the user's point of view, this form is very objectionable, won the part of the attraction, the vast majority of netizens will not hesitate to turn off the pop-up window or pop the picture, Not to look at the picture or the page to describe how wonderful content. This is a form that pays a great price and has little to gain.

In the free website promotion virus marketing is a quicker way, but the individual thinks under any circumstance does not take the viral marketing, this way has not helped to enhance the website image and the user's good perception.

Whether the network advertisement design is humanized

Mainly refers to the advertising picture design and production is beautiful, whether the size is moderate, not in the user can accept the range. Perhaps you make the network advertising is not all very exciting, but the advertising in a virtuous circle of the form has been attracting netizens, even if the Internet users of the content of the ads do not have much interest, but in the sight of you will not be rejected. Network advertising must have its own bright spots, can be displayed in: 1, advertising pictures exquisite 2, advertising words with shock penetration is the main attraction 3, picture size set moderate 4, do not deviate from the advertising theme

Whether the amount of Internet advertising is combined with the truth of website

The effect of site advertising is more significant than other site promotion, but the webmaster still have to according to the actual situation of the site, do what they can. Choose a reasonable delivery mode, tariff package. For some not very understanding of the site do not blindly put ads, you can first trial on the site for a week or one months, the trial effect of how to decide whether to launch. For large ads on the Web site, webmasters need to consider the economic strength of the line. For Baidu, Google and other search engine auction advertising form AdSense can be appropriate participation.

If the webmaster in order to save costs and blindly use the free promotion form, such a way will not only make the workload of the webmaster increased, and most of the results can not achieve the intended effect, the network advertising is in the free promotion on the basis of the promotion of the site to promote the strength of the combination of the two, to achieve the true purpose of the website promotion.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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