Online marketing, is "poly" or "cent"

Time has passed in 21st century for nearly 10 years, the network marketing market during this period of rapid growth, and the share of the audience resources are no longer simply by one or several large websites monopoly. In the future, the market of online marketing will show the trend of diversification: the mass media, the market of the audience, the marketing of crowds.

The development of the concept of media audience has gone through the era of division in the initial mass media era. The mass media era satisfies the most basic and grassroots needs of most audiences, and the target is not clear. With the development and popularization of the Internet, the audience is gradually in the mass fragmentation of the information surrounded, the concept of differentiation came into being, once a popular concept of the subdivision of the audience has been used by many media. After the audience, how to focus on the audience scattered attention to become the advertising main marketing strategy direction, the concept of mass marketing was born.

Http://www.aliyun.com/zixun/aggregation/39138.html "> Transmission technology as an intelligent digital marketing platform, through the leading technical advantages and forward-looking marketing concept guidance, and strive to further implement the" direct audience "customer demand, In the context of the development of the Internet industry, the company is based on its own technology platform and media platform for the dual advantage of three "poly" to achieve mass marketing.

A "gathering", the early net of similar audiences

Through behavioral orientation techniques, the target audiences with similar interests are recruited. Through the long-term collection and tracking of the audience's online browsing behavior trajectory, research the basic attributes, behavior, interest of the audience, through the scientific index settings, the target audience classification, will have the same or similar interests of the audience gathered together, for advertisers to launch the target audience to do the early collection of classification work.

Two "poly", the medium-term precision direct access to the audience

On the basis of "one gathering", Chuan Yang made full use of more than 800 high-quality media resources, in the coverage of the media circle, select targeted media for portfolio delivery, aggregate effective media circle, improve product and audience matching, and successfully gather the target audience's attention, so that advertisers network promotion activities can be the first time direct access to the audience.

Three "gathers", the late Ripple type polymerization audience

At this year's seventh session of the ADWORLD2010 Interactive marketing World Conference, Transmission Technology Sales Vice President Liu representative for the first time to put forward the concept of ripple marketing.

Ripple of the spread of the use of the depth of the public word-of-mouth spread, so that products in a short time, a wide range of rapid access to attention, so as to further aggregate target audiences. Today's internet is a small congregation of the Times, many SNS community, forum, Blog Circle, gathered a variety of interests and hobbies of the netizens group. When an audience affected by the advertising depth experiences the superiority of the product, to share and recommend in their own network community, more close interest lovers also experience the advantages of the product, so as to share more network community, so that more people contact with this product, and interested in buying, This is called ripple marketing. The speed and convenience of the network have made the ripple spread of online marketing, which can gather more target audiences and reach the audience effectively.

Today's internet marketing has come to a new era, a variety of new models and concepts emerge. and aggregation audience in the current network marketing is particularly important. Accurate, effective, and rapid capture of more targeted audiences ' attention is what marketers have racked their brains trying to achieve. Chuan Yang through the three "poly", interlocking, in the first time to snare the audience of similar interests, and then the strike of the iron hit the audience in the heart, and finally through the ripple of the spread of more audiences, so that advertisers online promotion of the people, more than one.

Network marketing is in the booming period, the future of a variety of new media and new marketing tools, will bring us unprecedented new experience. However, no matter where the internet goes in the future, network marketing How to develop, Chuan Yang firmly believe that effectively capture the target audience, aggregate audience attention is the marketing field forever the hard truth.