Open Business Vision Chapter: Look at the tourist website to make blind Date successful case

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

But unexpectedly in mobile phone QQ "Micro community" engaged in an online dating activities. This is really a tourist site to do the work of the dating site, is not a job or by the popular "Internet thinking" brainwashed? Or is this travel site from the stars of the country ah. But it is such a "non-mainstream" of the dating activity has achieved very good results

The result of this activity is good! Through the activities of the Blind Date stimulation, micro-community visits nearly 2 million, the topic of more than 8,400, the user from 0 to 20,000. I analyze the reasons for the success of this activity as follows

1. The reason why people will participate in this blind date is very sufficient

We all know love travel of the Donkey friends, in the journey is very lonely, my friends around me are several in the process of travel found their other half. If I were a donkey friend, I would see at least I would attend this event. What if I can really find a companion from this event? Even if you can not find a company, but also to know some like-minded partners ah, for their own there is no loss.

So:

We have to make an event, and we must give our target customers a reason. Make him happy to join us. As for the reason how to give? I can only tell you a few examples from the real world. Now, which one of us do not know a blind date site fire. The more the fire shows the more people are concerned. The more people need it. There is demand, but also afraid of what Ah, we will try to meet their needs Bai!

2, the second reason: Donkey friends to participate in the base is very large

This event is again attractive, only two of the donkey friends know, then, this activity has lost significance. The goal is to let all the donkey friends know it? This event is not very successful from the perspective of promotion. Why not? not reach the world to let the donkey friends know the state, should take the line, offline. QQ. Forum, micro-letter, micro-blog, such as a series of combination boxing to promote the event.

3, why this travel site to engage in this event

I have always been a conspiracy theorist, needless to say, we all know that this travel site is not really let everyone blind date, just want to pass this event to put everyone together. It is clear from this perspective that they are successful. Why? I took part in the event. Inevitably I have to pay attention to this travel site if you are successful with the team. We will be this site especially miss, it is not uncommon for us to become his fans. And their wives, friends of the donkey friend are here, and their own exchange and interaction. We are sure to go there often.

Conclusion：

The above is my analysis of this activity. I do not know what you see after the idea, but really triggered my thinking, if let me do an activity, I will pay attention to the following points.

1 I want to give my target client a reason to participate

As for how to find, I have discussed before. There's not much to say here.

2 to find a large base group

For example, the donkey friend, is a large base group. Instead of looking for a group of only dozens of people. This group can be found by light and easy lifting. For example, Taobao, is the group of sellers. Webmaster Network is the group of owners collection. We can find all kinds of different groups through the Internet, remember this group must be big!

3 can promote the combination of boxing in this group, the event to tell these people can.

For you to share a little knowledge of business operations. More about business operations can add me micro-letter: qiye166

Reprint Please specify: http://www.114sb.cn