Open Minin also talk about the five major factors that influence keyword ranking

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Open Minin recently has been concerned about some of the SEO industry news, through the Baidu News to see some of the articles are SEO soft text, the substantive content is not much. Today, I saw a factor affecting the ranking of keywords, feel that the author is entirely for the soft writing, and did not provide effective content, and based on the long-term SEO experience and search engine observation, today will also talk about the impact of the five key keywords ranking factors.

First of all, we have to understand a concept, that is the keyword ranking is based on the Web page, not the site, so, we say that the impact of keyword ranking factors must be in the Web page as a unit. We take the Baidu encyclopedia as an example to carry out analysis, because Baidu Encyclopedia keyword ranking is very good, not only in Baidu has a good ranking, in Google and other search engines also have a good performance, so we study Baidu Encyclopedia can be a certain degree of understanding of the search engine ranking principle.

First factor: Web dependencies. It is only when the search engine thinks the page is most relevant to the word being retrieved that it has a better ranking. We take the SEO as an example, top of the rankings are and SEO-related very high site, in Baidu search results ranked first in Baidu Encyclopedia, Google Baidu Encyclopedia also ranked second. This page details the SEO related information, and SEO relevance is the highest. So, if we want to get good keyword rankings, how to improve the relevance is the most important.

Second factor: Web page weight. In fact, the weight of the site is a very let SEO workers scratching one thing, we all know that the higher the weight of the site, ranking the better, but I want to say here is the weight of the page, not the weight of the site. Then the weight of the page from where, and what is related to the SEO industry has been constantly discussed and research topics. The weight of a Web page is the search engine based on the page quality and link analysis to give an authoritative comprehensive evaluation evaluation. We are SEO Baidu encyclopedia as an example to analyze, first of all, from the weight of the domain name, search engines will give these large sites special weight, is from the weight of the domain name, Baidu Encyclopedia is clearly the beneficiary. Second, the content of this page is rich enough, this itself will be the search engine to give a certain weight value, third, the weight of the link transmission, the weight of our site pages, mainly from the home page and column pages, and the site's weight and the site's external links have a great relationship, so we want to enhance the overall weight of the site, Looking for a high correlation of external links is much less work.

Third factor: Web content. This is actually an extension of relevance, but it is very necessary to come up with it alone. We can find that search seo time, point Stone Interactive title is extremely simple, but also ranked in the 12th place so good performance, why let a title does not contain SEO rankings so good? Site content is the best explanation, point stone interaction has been one of the industry's hottest and most professional SEO forum. Similarly, we see SEO Baidu Encyclopedia, content are SEO aspects of the explanation and introduction, can have such a good ranking is also taken for granted.

Fourth factor: page title. We still observe SEO this keyword search results, found that Baidu's search results ranked in the first page of the title of all contains SEO this keyword, and in Google's search results in the first two pages of the page title contains SEO this keyword. We look at SEO Baidu Encyclopedia title is such: Seo_ Baidu Encyclopedia, the title is extremely simple, perfect match. In the first two to meet the premise, the title can contain keywords will have a great help in ranking keywords.

Fifth factor: Web link. In fact, this is the page weight of an extension, the weight of the page is to rely on the link to pass, why I am saying here is a link instead of the chain it? Because for a page, all links to him will give the page weight, whether it is outside the chain or the chain. Similarly, we analyze SEO Baidu Encyclopedia, this page of the external link is certainly not ranked in the second outside the chain strong, because very few people will directly give this page home link, but this page has come from a large number of Baidu Encyclopedia of its own links, and Baidu Encyclopedia of the internal page weight is very high, And most of them are SEO anchor text links, so the page has a very good ranking. By extension, Baidu Encyclopedia because there is a strong internal chain, so Baidu Encyclopedia in the absence of a strong outside the chain of circumstances can get a good ranking. So we do site optimization friends, must have a reasonable internal links, so as to maximize the ability to improve our web page ranking keywords.

In fact, open Minin said so much, nothing but want to tell you, we study search engine ranking principle, we must observe more, think more, can have their own SEO ideas. Summing up the above point of view, in fact, the key factors affecting the ranking of keywords is the Web page relevance and the weight of the page, as long as the grasp of these two points, I believe we will be able to do a good job ranking keywords. Article by the opening of the Http://www.0717seo.net SEO (original) published, welcome reprint, Reprint please keep this link.