Optimization of keywords in search engine optimization

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The target level of keyword optimization in search engine optimization

First: the existence layer

Keyword pages are included in the main search engine/category catalogue

Second: the performance layer

Keywords page in the main search engine to get a better ranking

Third: the concern layer

Increase user clicks on search results

IV: Transformation Layer

Convert viewers to customers

Ii. How to choose the right keywords

10 tips for choosing the best keywords:

1, stand on the customer's point of view?

What keywords will a potential customer use to search your product? This allows you to get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2, expand the keyword into a series of phrases

Select a series of phrases, Baidu search query related keyword search times, with Baidu Index and Google Trends to compare and query the popular trend of keywords, to determine the appropriate keywords.

3. Do multiple permutations and combinations?

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-word, four-word combinations.

4, the use of professional concept vocabulary to limit visitors?

Define your keyword group concepts such as ecommerce software. Be sure to be professional so that phrases are not too broad, such as E-commerce software solutions, e-commerce Security Solutions, business-to-business e-business software, and so on.

5, if is the brand enterprise, then uses your company name

If you are a well-known brand, use your company name in the keywords.

6, the use of geographical location?

If your position is critical, add it to your key phrase.

7. Review the keywords used by competitors??

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

8. Do not use words or phrases that are too extensive in meaning?

Use modifiers to make the meaning of ordinary words and phrases more precise. such as the Insurance Service site can use health insurance quotes, automatic insurance quotes, life insurance quotes and other keyword groups.

To qualify visitors, keywords and phrases should be clear about your niche. If you are in the entertainment industry, use entertainment news, movie tracking, star stories, entertainment centers and so on. Make clear that the base can attract the visitors you need. No matter what you sell, this is very important. A small group of target audiences is more likely to turn into a real customer than a large group of visitors who think you are selling something else.

9, do not use a single vocabulary?

Multi-word phrases are more useful than single words. Search engines find it difficult to search for a single word, because such search conditions produce too many results, and searchers do not browse through hundreds of of results pages. A search auction site E-commerce software solution users will not only search software.

10. Use your own name instead of the other person's brand name

Avoid using competitor logos in your keywords, or you may be sued.

Keywords analysis tools

1, Baidu keyword search word frequency tool: http://www2.baidu.com/inquire/rsquery.php

Or: Baidu's more relevant search.

2, Baidu keyword popularity query: Baidu index: http://index.baidu.com/

3, Google keyword popular query: Google Trends: Http://www.google.com/trends?hl=zh-CN

Iv. analyzing the competitive level of keywords

Our goal is to find a relatively large number of searches at the same time less competitive keywords, to achieve the highest efficiency; The key word competition has the following two metrics:

1. Search results The top right corner lists the total number of related pages returned by a keyword

This number roughly reflects the number of pages associated with this keyword, and these pages are your competition

2. This keyword is the cost of the top three in the list of competitive ads offered by some search engines.

Five, Web page keyword optimization

There are two important factors in the search engine to get a comparative ranking:

One is the relevance of the page, one is the popularity of the page and the importance of the page.

1, website title title of the setting: Search engine for the title of the characters before more than 20 will pay special attention, so try to put your site The most important keyword in front. The site title contains one or two combination phrases that best contain keywords.

2, Tags: keywords: the site will be the main keywords or keywords of the list of permutations and combinations.

Deion: Uses the website main keyword to write a website content description. Try to contain multiple keywords, but preferably no more than 200 words.

3. Main title text <heading> on page and title text <headings (H1–H6) > include keywords

4. The paragraphs in the body of the Web page (<P></P>) and the list (<List></List>) contain keywords.

5, the Web page of the best keyword density between 6%-8%, not too much density.

Importance and popularity: it is mainly related to the quantity and quality of the external links of the website.

The research results show that mainstream search engine for external links in the Web page ranking algorithm is similar to the basic elements, although different search engines on the weight of various elements have a certain difference, the three biggest common point is that in the assessment of the importance of external links, the most important external link to the quality of the site itself, At the same time the least attention to the number of external links.

10 ways to increase the reverse link:

1, the site submitted to DomZ, Yahoo, ODP and other professional directory sites.

2, to exchange links of the forum website to exchange information.

3, contact with industry associations or business organizations. These non-profit organizations of the site link weight is generally relatively high, so the exchange of links with these sites is to improve the weight of their site a good way.

4, looking for the reverse link of competitor's website, actively exchange links with these websites. The best way to outdo a competitor is to have a competitor with a reverse link that you have, and you don't have a competitor.

5, the release of press releases, in the press release reasonable add hyperlinks, when the press release by a number of sites to pick, you can help your site to add a lot of backlinks.

6, often mixed forum post, can be in the Forum signature plus site hyperlinks.

7, in other blog sites to create a blog, in the blog article reasonable plus your site hyperlinks.

8, using search engine search "Submit Web site, add url" and other related keywords, in search of the Web page to increase the site's reverse link.

9, to their own web site to increase their own application links to the function, to attract other sites to actively link with you.

10, the purchase of reverse link, there are many owners have a very large number of resources, you can buy them reverse link resources.

Note: To increase the reverse link to pay attention to quality, not pure pursuit of quantity. If with too much junk website do link, also can reduce own website PR value. And it is best to find their own site related to a higher level of links.