optimization of internal and external chain of website SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, keyword selection

Principle: 1, keyword not too broad. For example, the beauty of the key words "wrinkle" effect is far from "Botox Wrinkle" "Love Bev Wrinkle" effect is good

2, the main keyword is not too long too special. For example, the company name can not be done as the main key words, few people deliberately to search your company name.

3, stand in the user's point of view. Use less technical terms and customers are unfamiliar.

4, and site-related. Only the words related to the website can bring the conversion rate.

Methods: 1, listed in the industry all relevant keywords

2, ask the people around how to search

3, to the competitor's website search

4, the use of the search engine prompts the function

5, the search engine keyword research tools

Baidu:

Google:

Other keyword selection tool: SEO companion, webmaster Tools

Second, the key words analysis

1. Look at the number of pages returned by the search. The greater the number of pages in the search results, the fiercer the competition

2, look at the search index. Commonly used is the Baidu index, this numerical response to the keywords of the user search frequency, the day the larger the amount of search, that the word business is higher, to bring the effect of the customer better, nature of the word will also be a lot of business for the target, so the competition will be more difficult.

3, look at the home page ranking whether there are portals, industry stations within the pages and Baidu products page.

If you search for a keyword, ranked in the Baidu home page is all portals or the industry major stations, indicating that the word competition is very strong, in time to spend great energy beyond the conversion rate is not necessarily high, because after all, is a big station, high visibility, customers trust them.

4, look at the row in front of which page. Analysis ranked in front of the competitor's keyword page, is the independent domain name or two-level domain name? Is it a channel page or a section page or a separate content page? If most of the content pages, we can use the theme page, column page, channel page to surpass opponents.

5, look at the number of paid ads. Search the search engine in the keyword, Google to see sponsors, Baidu to see the promotion. Then look at the number of home page bidding rankings to promote, more competition, the more competitive.

Three, commonly used inside and outside the chain way

1, blog stay outside the chain

Through the blog updated articles, in the article added to the chain. But this kind of blog is need to raise out before can send out chain, raise a blog time about 20 days, in this period can not send ads, links and other information, but to update the blog every day.

2, the forum to stay outside the chain

Now most of the forums do not let hair outside the chain or advertising, almost see the ad on the seal ID, it is difficult to survive, the forum to stay outside the chain of the following two kinds of ways:

A, the external chain in the signature and the chain in the post, the effect is the same, and high security.

The use of the forum signature is mainly post replies, if the post is included, the forum signature of the chain nature is also included. As for the reply, can occupy sofa, bench, the effect is the best.

B, the outside of the chain of the Forum, a link to the content page.

As the current forum does not let hair outside the chain, but the major forums are basically advertising area, some forum advertising area effect is also very good, such as: Push A, outdated, cattle webmaster Forum, SEO Forum

3, classified information site to stay outside the chain

Most of the classified information on the site is better, can even reach seconds, but there is a disadvantage, the classification of information on the site of the link is text form, can not play an effective link to the role, but to increase the related domain of Baidu.

4, comments, message board left outside the chain

(1) Find the Medical Industry blog Message

(2) The first comment on its blog to stay outside the chain, which can reduce the possibility of being deleted

(3) Comments on blogs that already have many links

(4) To find some highly focused blog to comment

5, the website article adds the inside chain

Iv. Internal chain Construction considerations

1, the site of the article to contain keywords, and master the location of key words appear

Keywords in the article's tail and the middle appear relatively good, because Baidu spiders crawl the way the general appearance of e-shaped, of course, the best keyword to carry out the entire article, for the keyword density, there is no strict statement, as long as the appearance of the natural, the statement fluent can be.

2, key words can be bold or tilt and other ways to emphasize

3, the site update rules, frequency and number of updates:

Website update try to have a fixed time update, if you update the time period fixed every day, that Baidu Spider know this time period site has new content, will come to climb your station, of course, this premise is you have a period of accumulation, this need to adhere to a period of time after Baidu Spider will know this rule.

Website update as far as possible to ensure that the frequency of updates must be, would rather add an article every 10 days, also do not add 100 today, later do not add, and the number of daily updates must be.

4, the content is original or false original, the article in the key words and related links, rely on keywords to inline page.

Article internal anchor text and related links preferably not more than 3~5.

A: The same link, the same keyword, only the first occurrence of the keyword plus link

B: The same link, different keywords, only to the first keyword plus link

C: Different links, different keywords, add the link separately, but not more than 3~5

5, internal links do not have breakpoints, check the validity of each link.

6. Picture optimization

A: Not too big picture

B: Image format using GIF or JPEG, try not to use PNG and BMP format

C: Do the alt tag, add the keyword

D: do a good watermark

E: Try to localize the picture to prevent loss

7, the link text diversification

Five, outside the chain construction matters needing attention

1, High Weight: PR value, site snapshots, included quantity, etc.

2, Relevance: The forum is the best medical industry, non-medical Line can also be a blog message to look for the Medical Industry blog Comment message.

3. The stability of the outer chain. If some of the forum management is very strict, send links will be deleted, so there is no need to send, if you have 10 outside the chain, the next day was deleted 8, which is a bad signal for search engines, such a chain is not stable, harmful to the site.

4, Link page selection

Not necessarily all linked to the home page, the site's internal pages and other pages can also be based on key words to choose. For example, we optimize the "Shenzhen painless people" This keyword, link to the home page or the role of gynecological pages are far from the link to Painless Abortion topic page effect is good. Because search engines generally follow the following criteria to view the quality of the link: the first is to compare the source of the links and links to the topic of what the page is described, followed by the location of the link, and finally two links to the site how much relevance.

5, the choice of link text

Link text is to increase the relevant keyword weight and ranking of an important indicator, so as to remind the search engine will crawl the site on what kind of words are more important. All linked text must be related to the linked page. For example:

A: Drinking the Shenzhou slimming tea reduces body fat total, body weight and body fat percentage.

B: Drinking the Shenzhou slimming tea reduces body fat total, body weight and body fat percentage.

C: Drinking the Shenzhou slimming tea reduces body fat total, body weight and body fat percentage.

D: Drinking the Shenzhou slimming tea reduces body fat total, body weight and body fat percentage.

In a, slimming tea has links, then the search engine read this sentence, looking forward to the next page in its link is about "slimming tea" introduction; in B, because there is a verb "drink", the link page will have the best description of the drink; in C, it is best to lose weight tea to reduce body fat introduction; in D, As there is no indication of who lowers body fat, the following link page can be a medical method, can be a sports method can also be weight loss methods. All the text you use as a link text must be selected according to the theme of the next page.

6, external links and anchor text should be distributed reasonably

Not all of the chain anchor text must have keywords, outside the chain of 80% of the anchor text has the keyword is better.

7, outside the chain not all leave the homepage of the website.

8, a wide range of links, do not always stay in a forum outside the chain