Outside the station Optimization series two: Determine the impact of writing appropriate promotional program factors

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The previous share of the "Outbound optimization series of tutorials: How to find high-quality outside the chain forum," simply listed several ways to find high-quality outside the chain forum. Now to share, how to find suitable for the site's promotional program? Because of different industries, there will be different types of Web sites, in the design of the site is not the same. In the formulation of promotional programs, many people will go to imitate the promotion of other webmaster programs, and did not combine their own site characteristics, characteristics of the formulation. In the promotion of the elaboration of a detailed promotional program, the entire promotional process has a holistic grasp of the effect of the later promotion of the expected, summary also has a very important role. Therefore, before the promotion of a series of questions to consider: the promotion of targeted audience groups are those? which promotional channels are needed to achieve results? How to write a complete, appropriate practical operation of the promotion program? So here's a discussion of some of the factors that must be identified to write a good outreach program:

I. Identification of audience groups

This is the push of the broad before the most need to think about a problem: the site to promote the audience groups are? A very simple example to illustrate, for the elevator media advertising, we are not unfamiliar, the elevator media coverage of the group is basically urban, high-income people, its high cultural level, social impact, consumption capacity is strong, is leading the mainstream consumption. Accurate determination of audience groups is very heavy. It is difficult to determine a reasonable and effective promotion plan if it is uncertain or wrong. We can not be a mechanical site audience group to determine women's wear consumer groups it. How to correctly identify the audience groups?

1. According to the site target users to determine the audience group site targeted users, the site construction planning has been determined. Site target users are the main source of traffic for the entire site, to a large extent will directly affect the results of the promotion and failure. Therefore, the site targeted users serious, careful screening, segmentation, in-depth classification, for example, the site targeted customers according to gender, age and other classifications. Identify more targeted audiences.

2. According to the product/activity to determine the audience in the actual promotion work, often encounter such a situation, the company or website new products or host activities, will require us to special promotion. This time the product or activity theme is OK, but the audience group is still vague and needs to redefine the audience. First of all, fully analyze the characteristics of their own products or activities, the advantages of the theme, and then list the advantages of each of the most interested in the audience;

Second, to determine the way to promote, methods

Identified audience groups, the next to be clear to where to promote, by what means, methods to promote. To determine this, first of all to analyze the user's internet habits, for example, graphic designers are often accustomed to browse the famous graphic design site, publish their works on the site, SEO workers are often accustomed to browse light years forum, such as SEO Professional forum ...

Identify the promotion of the process, analysis of user habits key points to note:

1. Access to information from the audience.

2. The way the audience gets information.

3. A specific place where audiences are concentrated to obtain information.

Third, the determination of reasonable, effective promotion program

The promotion plan from the determination audience group, the promotion way, the method, finally controls the whole overall situation, starts to write the promotion plan copy information. A good promotion scheme is reasonable and effective and enforceable. Therefore, in determining the plan and implementation, we should pay attention to some matters:

1. The promotion should be able to carry out the plan should have the implementation, because the promotion program starts to carry out, will have in the manpower, the material resources and so on expense generation, therefore, in the writing promotion plan time, the promotion expense cannot exceed oneself human, the material resources and so on can bear the scope.

2. The mandate indicators should be reasonable in terms of the mission indicators, whether in the overall indicator or in the task assigned to the performer. If excessive pursuit of the overall indicators, but neglected the human resources, financial resources, the coordination of material, then, the promotion of the program is not good implementation.

Each kind of promotion strategy application, will produce certain benefit. A good promotion plan may be a prelude to interest. Only after careful analysis of various factors, can the use of various means of specific control, insight into the effects of promotion. Because of the knowledge level of SEO is limited, say here, hope above said to need to help people!

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