Page copy on the website SEO and readability guide way

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I wrote the first two days of "Web Copy: Web site easy to be SEO and readability of the new skills", the article in the message, there is said to write "amateur", there is said to write the "do not understand", but also someone asked "Chinese page how to deal with?" "And so on.

This weekend again to check the relevant information abroad, basic can

To be sure, Web copy does translate to "page copy".

The network has the standard of the procedure, has the design theory, but has not "the page copy" the specification. In fact, the page text to drive target traffic to your site, browse content, convey market information, generate sales and show your site's unique, but also affect your success or failure.

So how does "page copy" play the SEO and readability of the site to guide the way? I think that can be summed up as follows five points:

First, any content must be read

In Internet language, short and short is better than long speeches. For those of you who hurried to write the page copy, the length of the content can be used for reference to the following experience:

Title: 8 Words or less

Sentence: 15-20 words

Paragraph (section): 40-70 words

Get rid of the gorgeous decorations and strange wording, the effective copy writing is not to leave your users a broad vocabulary, but the same infection, with the shortest, most accurate words, up to.

Second, from "I" to "you"

The most powerful Chinese and English words are "you/you". Talk to your users in a tone of voice, not self-centered. To read your users. You need to use a customary style or atmosphere to influence "she". "She" comes to your website, to get information, user registration, complete purchase, and so on, and every word you write ensures that you can steer "she" toward the results you want.

Third, create a valid title

The title is the most important part when you write a page copy.

Because:

1, the user reads the habit the first eye is reads the title. If you don't catch his attention immediately, they leave;

2, an effective title can be used for SEO index tag;

When writing a title, be aware that:

Preferably less than 8 words;

Include important keywords;

Avoid the use of adjectives and prepositions, such as: this, and, and so on;

Iv. provide links and link flow

The site is based on the connection information, to ensure that each page, can allow users to connect to the relevant next page, and from the next page to connect to each page. Also, be sure to be able to connect to you as much as possible from other sites--this is what is often called a reverse connection (linked in).

Never let your site have a "dead or end connection." Most search engines, spiders and reptiles, do what they can to crawl through every connection, including your own site and the pathways between you and other sites.

The benefits of selling to your users, not the characteristics

If you sell products and services on the website, the "page copy" you are going to write must be about the benefits to the user, not the product features. The product characteristic merely describes its appearance, but the benefit is the user to use this product and the service, actually can obtain "the increment".

For example, do not say: "We sell condoms very comfortable and exciting," but to say "you can use this condom, get extra comfort and stimulation." Tell your users, your products and services, can make them happy, sexually excited, sexual blessing, health ...

In other words, every line of your "page copy" should be "dedicated" to the user's immersive ...