"Panda story" to take what Challenge "Kung Fu Panda" (figure)

The Udo Brothers at the Billy Imaging studio have produced an Oscar-nominated cartoon, The Secret of the Kyle Sutra, and two hand-painted cgi3d, the blunt courage and wisdom of the lovely panda, the call to the ecological environment is the theme of Panda story "Panda Story" What Challenge "Kung Fu Panda" (figure) Shian/Wen The animated film's name is "mobilization", and three characters are the practice of Pixar.　　In the excellent quality of Pixar works under the exemplary role, there have been a lot of domestic animation first in the title to join the ranks of the "mobilization" and international standards. "Panda Story" is a co-production film, in the level and depth of a great breakthrough. Investing 350 million yuan is probably nothing to Disney and DreamWorks, but for a Sino-EU cooperation in the animated film is an unprecedented production, consciously or unconsciously, it is placed in a challenge to Hollywood, especially in the face of "Kung Fu Panda" bead Jade in the former, two "Panda" contest, In fact, there are two kinds of cultural ideas and industrial models of competition.　　With the further deepening of international exchanges and cooperation in the production of the Chinese and European capital, many of the demands and ideas in the running-in, "Panda story" presents a typical "mixed" style, perhaps the development of domestic animation some way. The source of capital points to the direction of the market, taking into account the different audiences in China and Europe and the difference of the appreciation Habit is "panda story" need to solve the first problem. The Kung Fu "po" compared to the beginning of the birth of a family to shoulder the responsibility of the Pandey posture to be much slimmer, in the shape of the intention to integrate the Chinese and Western audiences taste. It is said that the panda's original shape from the hand of a Chinese painter, as the project in Europe after several rounds, but also natural transformation and packaging on a few "flavor." Blue eyes, like a wisp of hair mohicans hair, making the panda in the naïve, but also add a lot of fashionable atmosphere and lively and lovely way. This model may be different from the inherent imagination of the Chinese people, but the efforts to achieve a better balance between localization and internationalization are clearly visible.　　And the film appears in a touch of Castle Peak, a Wang green water, translucent to the dense, quite a Chinese ink animation mood. The story of the film to a large extent to return to the Disney way, but also a very classic and traditional ways, for self-confidence, courage and love, the theme of hero growth, environmental issues with the times, as well as the appropriate use of humorous elements, so that the overall quality of the film to meet the standard. Still with "Kung Fu Panda" as a contrast, "Kung Fu Panda" let the public imagine the plump, slow-moving panda to play kungfu, this talent conditions and behavior of the strong contrast, so that the film naturally has a prominent comedy means, in the original point of originality on the lead.　　"Panda Story," the protagonist Pandey still seems too well-behaved children, but the vegetarian as a small leopard Fuyong body, full of more unconventional fun. "Panda Story," the biggest technical selling point, the world's first hand-painted 3D film, is also a roundabout to counter the Hollywood technical highs, take the characteristics and differences to survive the ingenuity of a trick. Unlike the Hollywood-popular CGI-made 3D animation, this approach is not a real win, with details of the delicate, hair and other indicators to flaunt, and the pursuit of a more personalized style of the 3D experience.　　As many as more than 10 layers of layered production, making the film's 3D sense of space is particularly prominent.　　As an animated film, try to change the primary model of the foundry, in turn to participate in capital and copyright high-end cooperation, thereby enhancing the control of the creative link, "Panda story" for the Chinese animated film, the significance of more reflected in the industry exploration. "Panda story" with what challenges "Kung Fu Panda" international cooperation model it is understood that "panda story" collected from the United States, Spain, Belgium, Germany and other world-class production team, which makes the production level of the film guaranteed. SARFT propaganda director Jindelong, the film's biggest feature is the current most advanced 3D technology and China's ink freehand art very well together. This undoubtedly opens up a new channel for Chinese Traditional art to move to the Western film market through film.　　This cross-border cooperation is also conducive to more domestic animation works to the international market, with international competitiveness. Our country's animated film has a very good audience foundation, has produced very excellent art cartoons before, such as "Make Heaven", "small tadpoles looking for mom" and so on, has become the film history of the classic works. Film belongs to the creative industry, in the creation of your new, in the current film technology has been developed in the background, "Panda story" This attempt is worth affirming. From now see the film section is not difficult to find, this is known as "first hand-painted 3D animation film" In the image is very cute, the small protagonist Pandey and Penny Kind brave, other small animals often a few little gestures let their character vivid.　　In particular, there is a strong voice lineup, coupled with wonderful lines, for small audiences, this film is the best New Year gift. In recent years, China's animation industry ushered in a good opportunity for development. For example, has been very successful "radiant and ash taro" and so many animation enterprises to see the market potential of domestic animation film. In fact, there are many channels of fund recycling in animation films, especially the development of related derivative products has a broad market space. "Panda Story" in this regard also made a good attempt, such as their cooperation with the card cool channel to develop the image of the copyright market, as well as with the Chinese postal cooperation, the launch of the "Panda Pandey Parcel" and so on, which are worthy of reference from the industry.　　In particular, the latter, this cross-border cooperation is conducive to strong alliances, expand the animation product profit space and influence. She, general manager of China Film Cooperation production company, said, "Panda story" has the following severalHighlights: First of all, from a number of partners from various countries to create original script; second, the world's leading hand-painted 3D technology, the success of the two-dimensional to three-dimensional; third, a co-production film to achieve multinational cooperation. At present, countries all over the world attach great importance to international cooperation to enhance the quality of their films, development and expansion of the film industry. In China, there are no problems and obstacles in the operation of the model of multinational cooperation, and we need a project with international standards. "Panda story" will be a good blend of Chinese and foreign culture. For example, in the protagonist Panda Pandey image design bold use of international thinking, the eyes are blue, hairstyle is also very "international baby appearance"; In the narrative is also synchronized with the international cartoon, compact and lively.　　But its overall artistic style, including the main image of the personality characteristics, picture texture, etc. are Chinese characteristics. "Panda Story" collection of multinational advantage resources, is the result of the optimization method. It absorbs the essence of all sides, including technology, wisdom, human and financial resources, this is the future of the animation film Development direction. A good film, the energy released by a single country is limited, the advantages of each country to integrate the resources, the release of energy will be limitless.　　And this multinational cooperation model in addition to the quality of the film is guaranteed, but also to ensure that the film's international market, for the Chinese animation film to open the door to the international. In recent years, China's animated films have developed very quickly, but compared with the developed countries in Europe and America and Japan, our animated films still have a big gap.　　"Panda Story" for the application of Chinese ink painting is a very good idea, the essence of Chinese culture is naturally merged into it, which for the future of Chinese and foreign animation film Development has a positive reference significance. Hand-painted 3D effect the deputy director of the world's first film Bureau, I am delighted to have the opportunity to visit the later production of Panda story in Belgium's Billy Imaging studio. In an old castle on the outskirts of the town of Liege, Belgium, hundreds of kilometres away from Barcelona, the two-member Udo of the Billy Digital Imaging Studio warmly received our filmmakers from China.　　Post-Production synthesis is their company's specialty, brother Maik Udo (Mr Marc Ume) is mainly responsible for the arts: Brother Sajudo (Mr Serqe Ume) mainly in post-production, his own development of software technology, if the production process of new problems, he is responsible for revising or editing new procedures and technical aspects. Although their studio size is small, but the brothers to the work of excellence is very moving us, in fact, they have been very well-known in the technical field, the masterpiece of the "Kyle Sutra" (The Secret of Kells) has been nominated for the 82nd annual Oscar best animated long film. Their team of more than 100 people spent more than a year in the post-production of "Panda story", and developed applications for hand-painted 3D production. We were in Belgium when it was late December 2010, and the film's 3DThe effect has been basically completed and they have arranged for us to watch the 3D fragments of the finished composite in advance. Compared with previous animated films, 3D under the effect of "panda story" of the picture is very deep sense, especially absorbing the Chinese ink freehand brushwork, inside the panda and other small animals, every move, the form of God with, naïve.　　Remember Christmas Day, Udo Brothers to take us to the nearby town to feel the local Christmas atmosphere, everywhere is a "New Year" scene, I was thinking, during our spring Festival, children see "Panda story" how happy. This film gives me confidence in the future development of domestic animated films. Including the operation of the film, such as the joint foreign top production team to create domestic animated films, which in itself is conducive to ensuring the quality of film production, under the premise of the Chinese elements to the international market. I remember when I visited Billy's studio, the two brothers took us on a tour of the local film business, where they were warmly welcomed.　　This shows that Chinese films have great influence overseas, and the cooperation between Chinese film companies and overseas films has a broad foundation. 3D effect is the biggest aspect of the film Digital Production Base Co., Ltd. later deputy general manager Wang Jianxiong said, "Panda story" is the world's first hand-painted 3D animation. Hand-painted 3D is based on hand-painted, that is, Chinese ink painting, and then use 3D performance. This kind of hand-painted 3D mainly shows the depth of the picture, rather than the character's three-dimensional sense. This is precisely reflected in the style of ink painting. The characteristics of the ink painting is freehand brushwork, it outlines the line is more rugged, we can not use the way of painting a panda into a rounded, three-dimensional, like "Lion King" so that a root hair is clearly depicted.　　That would be the imitation of foreign countries, not the inheritance and innovation of national heritage. In addition, hand-painted animation can reflect the lovely feeling of the characters, because part of the later work, I have seen "panda story" a lot of fragments, two chubby panda is really very cute, give people the feeling is very soft, not like cgi3d to make the character image some blunt. And the film in the background processing and color collocation are very clean, very comfortable, very pleasing feeling. I think this may be because of the color of ink painting and the picture is softer. The color of the American animation will be very strong, very dazzling, give a person's visual impact, "panda story" and it is completely different from the two styles. We are characterized by implicit.　　And the background of the film made a very illusory effect of light and shadow, just can foil the animated cartoon also really the atmosphere, enhanced the beauty of the picture. Now the Chinese animation by Europe and the United States and Japan impact too much, China's own style of comics are basically not. "Panda Story" This film just to have been silent for many years of Chinese art animation opened a brilliant exploration of the road. Source: Comprehensive Arts Magazine