Peng Hongwei: An analysis of the promotion of online shop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Two days ago, friends Mouchangqing wrote a "Talk about the promotion of shop" introduced some of the main points and methods to promote the shop. In fact, these days I also want to write a blog about shop promotion, he wrote this article I also read carefully, write very well. I am contradictory, do not know should also write an article on the promotion of online shop, eventually feel that writing, even if it is his article supplement it!

Before I entered the network to promote this line, I also opened a shop in Baidu and Taobao, mainly selling the food series of Chongqing cuisine. As a result of working relationship, Taobao Shop has already closed, at that time did have two months, because it is the spare time in the management and promotion, turnover and professional sellers, the difference is very far, but compared to many novice sellers, still very good. Ah is the first shop, a little bit, a simple display of a few items in the shop inside. But not how to manage.

Recently this period of time, encountered several shop sellers asked me about shop promotion, in fact, shop promotion and Web site methods There is no big difference. The website needs is the flow, the net shop needs the turnover, but does not have the flow, also does not have much good turnover! The user is targeted to a little bit higher, and there is the potential customers come, how can guide them to go shopping. Here is a little understanding of the dot.

One, the choice of Consumer-to-consumer platform:

This in mouchangqing article also has detailed explanation I do not do too much evaluation, just say a little, that is, as long as has the energy, may in several big Consumer-to-consumer platform all opens the shop. It's everywhere. If you want to use the search engine to get users, suggest in Baidu must open an online shop. The reason is very simple, have ah above the product, for search engine optimization is relatively easy to do. Plus there is a new platform, everyone in the same starting line, it will not be like Taobao, buyers too much to pay attention to the credibility of the seller. On the other hand, Taobao shielded Baidu spiders, Baidu spiders can not crawl Taobao store merchandise information, directly from Baidu can not get users, this point on Taobao sellers, a little unfair.

Second, shop promotion method choice:

1, soft article promotion, this method is also used by many sellers, soft text can be divided into blog, forum promotion and information press releases. I was cooking at the time, in several forums published a article on the Chongqing Food introduction of the post, is a serial type, every day to update. This effect is very good, at that time there is a special in the shop to buy local specialties, and then exported to foreign bosses, want to work with me, let me help him collect Chongqing side of the specialty, through the shop transactions. Because I do not want to do shop for a long time, finally I chose to give up, recommended to another to do the Chongqing specialty shop. Pulled away. Now there are many professional life information forum and shopping Forum, in fact, can go to send product information. For example, "Chongqing 173 Forum" (cq173.com) This is an open shopping information and life information publishing place. Press releases, sellers can take advantage of the current Consumer-to-consumer hot or hot products to carry out publicity, such as the recent Taobao check the credibility of this matter, there are many sellers through this hot spot, released some about their own shop press release.

2, the Advertising Alliance, E-commerce use the most promotion method is the advertising alliance. Most will choose CPS ads, which is a practice of sales to pay the site's main commission advertising mode. However, you need to give the Alliance platform to open the account fee and platform use fee, this fee each union collects the standard to be different. There is the alliance basically do not do Taobao shop CPS ads, say what technical reasons. Taobao can be used Taobao guest, this is the same as the CPS model, are paid commissions in accordance with the effect. CPM Advertising and window ads are relatively low cost, but these two advertising models are not regardless of whether you have practice sales, will pay advertising costs.

3, search engine optimization, for search engine optimization, whether stationmaster or shopkeeper, all look very heavy. Taobao platform for the shopkeeper, it is very disadvantage, can not directly obtain Baidu users. Some shopkeepers, in order not to lose Baidu so good a platform, the use of circuitous tactics, that is, through a third-party platform, to carry out some merchandise keyword search engine optimization, get a good ranking. Such as: the use of those in Baidu's higher weight of the portal blog. Larger sellers, but also specifically set up a simple website or independent blog to carry out the keyword optimization Baidu. Such a method, also let a lot of sellers through Baidu get a lot of users. To have AH, pat these consumer-to-consumer, don't need such trouble, direct can through shop optimization, achieve good rankings.

4, participate in the platform of free advertising activities, as far as I know, have AH often have free access to the home page recommended merchandise or shop advertising activities, participate in activities are free. For this free advertising campaign, I don't know if there are other consumer-to-consumer platforms. Taobao's one-dollar auction is also good. This kind of activity is really a big help to sellers.

5, targeted advertising, sellers can according to their own commodity characteristics to choose some industry-class sites, advertising. Because it is targeted advertising, relatively speaking, trading volume should be good. For example, if you are a female costume, you can choose some women's websites. If you are a digital computer product, you can choose some IT industry websites to put ads. The site of the shopping class is suitable for the range of the advertisement of the goods.

Finally, in fact, do shop promotion, and not as many people say that difficult. Whether you are doing QQ group promotion, or NSN website promotion, first of all you have to interact with everyone, establish a friendly relationship between each other, and naturally have the opportunity to become your users. When the customer carries on the related commodity consultation, must earnestly answer, guides the user to carry on the shopping, lets the user feel you are the trustworthy seller. This kind of user, perhaps can become your store of repeat customers, become friends. will also actively recommend their friends to become your users. Do E-commerce, service quality is also the key to turnover. (Text/Peng Hongwei)

This article is published in Peng Hongwei Network Promotion blog www.penghongwei.com (reprint please keep)