Personal views on the promotion of soft text

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As a newly graduated student, how to give yourself an accurate positioning is very important. From my own point of view, since the work to now have a year, from the original when the confusion to the present thinking gradually clear also did experience a painful process.

Our new website revised online after the first big problem we face is to promote, at present, the use of some of the basic methods are: forum posts, QQ Information Group, blog publicity, and so on some, there is a big problem is: as long as your posts are considered to contain advertising content will be mercilessly deleted, Perhaps a lot of people have the same confusion with me: Now the network promotion has no way to go?

Recently I was trying a new method is "soft text promotion", in fact, said that the new is also for me personally, may have been a lot of people have become a master in this industry, the initial time my job is just to write some feelings of the small article, said a little embarrassed, and even be the director that "you also on this level" , in fact, these are also my work in the previous section of some small summary, no way, the feelings of this thing is to cut constantly, the reason is disorderly, anyway is someone like to see!

After a period of testing, I found that my results are not big, do not expect someone to be able to reprint my article, that is, some people can see is good, but I decided to "repent"!

Read some of the relevant soft article introduction, I decided to do a new job for their position:

First, analyze the positioning of our Gouliland diamonds. Our target customers are some people with fixed income, age should be between 25 years old to 45 years old, this is only said to have the ability to buy, like the diamond people may be the lower limit of age should mention 20 years old, this age stage like nothing but beauty, makeup, clothing, and also is jewelry, slimming and so on, These things may attract their eyeballs.

With this idea I think there is a direction, the original written soft text now seems to be simply "soft wen" two words of slander, those are purely personal feelings of some small show, only pay attention to the content of the article some expression, even the most basic keywords did not appear, we Gouliland diamond net keyword positioning in the diamond, ring, diamond ring , wedding ring and so on, if such a keyword in your article did not appear, so how can the article on the promotion of help? Writing emotional class article is also understandable, the key is how to hook up with your keywords!

In addition, I now think that writing a soft text should be a slight dilution of purpose. For our Gouliland diamonds, writing a soft text is to increase our target customers to our diamond a concern, in fact, we can completely dilute this purpose, from the target customers really need things to start, the most vulgar version of the saying is "think they want to worry about their urgent", really solve their problems, In this way can also play a brand image publicity.

3rd is the title of a certain eye-catching, but not to engage in "title Party", such as our early cooperation with the media a slogan: Buy a diamond ring how can this cheap! Such a title first locked the crowd, what kind of people will need a "diamond ring"? The person to marry, or the person in love, "how can this be cheap" And very noticeable, such a title How can not say?