Pinterestceo: The key to success is promotion, not technology.

Pinterest CEO Ben Hibberman Sina Science and technology Beijing time October 21 Morning news, the U.S. photo Agency Network Pinterest CEO Ben Hibberman (Ben Silbermann) in Saturday at Stanford University to participate in the Y-combinator entrepreneurial school activities, said　　, Pinterest is currently the 3rd largest source of reference traffic on the Internet, while Pinterest to achieve growth is mainly through better market promotion. To achieve growth, Pinterest has played the wisdom of Silicon Valley.　　This is mainly based on marketing, especially grassroots marketing, rather than better algorithms. In 2010, 3 months after the launch of Pinterest, the site had only 3,000 users. However, a large proportion of them are active users and enjoy the services of the site. Hibberman himself is also a member. "I thought maybe I could look for someone like me instead of tweaking the product," he says. As a result, Pinterest started visiting boutique clothing stores in the area, taking interesting photos of participants and inviting bloggers to participate in "pin forwarding" activities.　　Hibberman said that when he found out that people were starting to talk about Pinterest's innovative projects at some events, he realised that the strategy worked, and that the focus on Pinterest was not just the superficial relationship between Twitter and Facebook. "A lot of people in Silicon Valley don't know Pinterest, and I don't know if they understand Pinterest," says Hibberman. For me, the most important thing is that Pinterest is meaningful to some people. "In the early days of Pinterest's development, many investors were reluctant to invest in Pinterest and its non-tech CEOs." "Investors reject you in a variety of ways, and I believe I've heard every one," says Hibberman. "Investors initially made some suggestions, hoping to Pinterest improvements." A few years ago, venture capital companies pointed out that Pinterest should be converted to text-based real-time services, rather than the current outstanding visual effects and less time-sensitive services. "Fundamentally, the future is unpredictable," says Sperman. If they knew it would be, then they could do it. Hibberman also said he had thought that if we were to push the growth of Pinterest, we should look for some Stanford graduates to develop better algorithms. In the end, however, Pinterest's success is not based on more powerful technologies but better communication channels. Hibberman that if there is any experience in Pinterest's success, there is more than one way to success. (Lili)