PK Lei Zhou Yi Challenge Internet Home Platform

As the entire business area has not yet been "conquered" by the Internet, the last giant cake, how to open the new business model of the Internet to become the capital, Internet, investment and home industry itself to consider a topic.

After the Millet boss Lei 60 million investment Chen "Love Space", the real estate and Internet industry Zhou Yi and a new model to enter the Internet, as if it is to and Lei pk a.

January 20, 2015, in order to "innovation win-win, mobile future" as the theme of Sina Home 2015 Innovation Summit, le Habitat strategy to build a "grab the foreman decoration platform officially online." The move marks a live-home media (Sina home), home electric dealers (home on the mall) after heavy entry into the field of Internet decoration, to create a foreman and decoration owners directly linked to the Internet as a link to the new Internet decoration platform.

Wendong, general manager of Le Home group, said at present, 80% of the home market is occupied by the street guerrillas, in the decoration quality, service and follow-up security is difficult to make consumers satisfied, but this part of the customer base is very large just need groups, how to solve this part of the consumer's high quality decoration needs is a huge problem, is a huge business opportunity.

It is understood that "Rob Foreman decoration Platform" is designed to create customers and the foreman directly interactive decoration service platform. In the Rob Foreman platform, do not charge any management fees, remove all the intermediate links, the establishment of customers and platforms, and decoration foreman the most transparent trust bridge. At the same time, in the Rob Foreman platform, the foreman of the decoration of wonderful cases to share, each decoration foreman praise at a glance, let the customer fair choice, more decoration authoritative supervision and acceptance report show.

Wendong said, to the owner, "Rob Foreman platform" to the intermediary mode cut off the renovation of a variety of middle-link costs, can let the decoration of the owner in the process to obtain real benefits, the realization of the customer directly with the foreman dialogue. In addition, the customer installs on the handset "The Decoration treasure" The APP, will be able to supervise the construction and the material selection at home, not only saves the time cost, but also can communicate with the foreman on-line at any time, realizes the entire process information transparency, is to the construction quality strong guarantee.

Wendong said, for the foreman, "Rob Foreman platform" of the Internet decoration mode can end the foreman will not do design, not trusted, not marketing, long-term "guerrilla warfare" for the embarrassing situation. "The foreman platform" uses "the foreman joins the way" rather than "raises the foreman", both skillfully will the local foreman resources to carry on the integration, let the foreman when the boss greatly mobilized the foreman's work enthusiasm. The platform for the foreman's access mechanism, training mechanism, supervision mechanism and scoring evaluation mechanism, for the foreman itself is extremely advantageous. This ensures that consumers can actively choose a good foreman and let the foreman in the market mechanism of choice to produce better service.

According to Wendong, in 2014, Sina Rob Foreman platform Substation has landed in 43 cities nationwide, the platform has excellent foreman more than 2000; 2015, "The foreman platform" plan landing 100 cities, the number of platform foreman to reach 5,000, is expected to cover the potential renovation of the user will reach 250000 people.

SINA Le habitat this innovation, there are many people in the industry are skeptical. Some people in the industry believe that the home decoration industry, quality supervision and maintenance of the latter is a difficult problem, especially in the face of disputes how to solve these large platforms need to consider.