Plants vs Zombies 2 Chinese version: Orange Health Huaibei is trifoliate orange

Source: Internet
Author: User
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Tags basic compared compared to the design game internal market process
For Players who played Zombie 2 in Australia, the basic design of the Chinese version of "Zombie 2" can be touched when the level in Egypt is halfway through, but for a bit more rigorous, I still spend Some time clearance of the main line of the << Chinese version of Zombies 2 >> process. Yes, the Chinese version of "Plants vs. Zombies 2" can be cleared without purchase, except that it takes a lot more time and difficulty than the previous version of Australia. If you do not use the boomerang archer who exchanged 10 stars at the Egyptian level, brushing 20 points at the pirate level to get to the Western level, you can buy the ground prickles, the fire dragon grass, and the gems offered by the Western 6th off system To the corn shooter, only the initial few plants, then to the western end of the world will be dangerous, and some points even insurmountable. Compared with previously released version of "Zombies 2" in Australia, the Chinese version of the curve of the degree of difficulty much higher than the Australian version, because of the development team opened the Shanghai-Shanghai deliberately. The adjustment of the difficulty curve is mainly from two aspects. First, the number and frequency of the high-level zombies in the process level are more than the Australian version, creating a sense of urgency during the battle. On the other hand, new plants are unlocked. Most of the new plants in the Australian version can be unlocked during the game, while in the Chinese version, the acquisition method is changed to use the stars for achievement or purchase with blue diamond. Also known as the gold finger gesture mode in the Australian version of the game only need to use the gold coins that can be used, but in the Chinese version can only use the blue diamond can be opened and used after a double consumption. If you convert blue diamonds into RMB, you will find that all plants in the Chinese version that you need to buy with blue diamonds and even gold coins are much more expensive than the Australian version - the only bonus you can afford is that the game also offers a Free collection, collection of 10 snowmen falling debris can be exchanged, but the snowman appeared only 5 times a day, if you want to fully collected is a long-term work. After playing out the Australian version of "Zombie 2", I used to say that "Zombie 2" was very restrained at the level of purchase, knowing the answer to a question. In the difficult point of control and payment point design The example of Tower Defense, which takes the player's self-challenge as the main selling point, does not have much to offer in-app purchases, although previous "Kingdom Rush Frontiers" was an attempt, while "Plants vs. Zombies 2" More radical free download completely, the income placed on the purchase above, can not be said to be a more daring attempt. However, compared to the Australian version, the Chinese version of this curve will wantonly high degree of difficulty, forcing some players to buy the deblocked plant to buy the looks quite ugly. The Chinese version of Zombie 2 was localized by the Shanghai-based Baokai China team, which was considered as another successful Western game in the Chinese market at the F2P Game Forum at the GDC Game Developers Conference in March this year A WOW example (from WOW in the previous edition), James Gwertzman, vice president of Popcape Asia who has been in charge of the Baosteel Shanghai team since June 2007, introduced Western successful experiences in the Great Wall Wars to Zombies. Below is the most impressive PPT speech one, we can with a voiceover: 1 billion consumers, people silly money multi-speed. Gwertzman's speech sharing envied all the Western counterparts in Japan and Japan. The media in Europe, the United States and Japan also saw it as a successful experience in a huge market that China can not make any progress. Naturally Zombie 2 is affected by this. Four years ago, Plants vs. Zombies made Popcap a huge honor and an extra influence on the global gaming brand, but because of piracy and other factors around the world, the direct benefits of the game are not - if 2 years After the $ 750 million acquisition of EA is not included. From the beginning of "Plants vs Zombies 2" iOS and the game free props in the form of purchase point of view, Popcap headquarters in Seattle also believes that the successful experience of Chinese companies to solve the problem of piracy is very instructive and more convincing Is the income graph of "Great Wall Wars Zombies" and can be seen in GDC's speech sharing as well. To some extent, the success of "Great Wall Wars of Zombies" in the Chinese market has been achieved by using the huge user base of Tencent platform and the brand of "Zombies" in addition to the localization modifications made by the Shanghai team of Baokai Group Success, but even compared to the Great Wall version of Zombies, "Zombie 2" in the fee design is also much more greedy, the number of stunning people in the internal design alone so that the original quality The decent sequels have become obscene, not to mention the Australian version of the original release of the more popular and difficult - the player's feedback is direct, from Appstroe on a large number of one-star rating can be seen. If not the game on the day of the "emergence" of a considerable number of five-star rating, I believe this score will be more intuitive today to reflect the player's evaluation of the game. GDC's sharing, Gwertzman repeatedly mentioned that one of the problems in the Chinese market is rampant piracy and jailbreak, to the game company has brought huge losses, so Bao open with localized elements and internal purchase part to solve this problem. With the oracle classmate's words, because China has a lot of jailbreak users to modify the purchase, in order to make up for this part of the loss, so the rest of the more users to assume the more disgruntled difficulty and internal purchase mechanism - this should be a closer to the Chinese team True speculation. But even then, those jailbroken users who do not pay for or modify the game will not be affected, and those who otherwise have had a good or intentional support for the brand will be harmed. But in such a magical market as China, with so many negative comments, "Zombie 2" has been triumphant in revenue rankings, reaching the third place in the best-selling list by the early hours of August 5, "A million Arthurs", the game has been in the download list since its launch the same day has been maintained. The brand effect of "Zombies" Generation 1 has a far-reaching impact and has accumulated a large number of users. The proportion of paid subscribers under the huge player base is very low, but the number is also impressive. As for whether this behavior of sacrificing brand and reputation in exchange for short-term gains is commendable, we can see from the angle that Baochi China should be very happy: we can surrender a beautiful performance. As for the player's feelings? Who cares?
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