Podcasts have never been more glorious or less, so how can they revive?

Did you hear that? The podcast, which is said to have declined, is now revived! Recently, the article about the resurrection of the podcast is everywhere, although this statement is not very accurate, but still a little interesting.

Before we discuss this topic, let's take a look at a story.

In early 2013, a New York Times reporter went to Hastings (a small suburb 10 miles north of Manhattan) to find out. He kept asking the locals if they had seen a lot of people move from Brooklyn, and he thought the town would thrive next Portland. Although locals say there is no such trend, he does not think so, as several of his friends have moved there and several are considering moving.

Later, the New York Times reporter finally wrote an article that the locals didn't agree with, but then a number of unusually young families migrated here. Then, Hastings's real estate became unusually hot, when house prices rose markedly, many houses were snapped in a few days, and there were usually multiple bidders competing for bids before the deal. A realtor says a lot of people are interested in reading that article.

The content of that article is not true, but the town has benefited a lot from the fact that it has caused a series of knock-on effects that are getting more and more out of the truth.

At present, the online articles that say podcasts suddenly revive are strongly suggestive of the fact that podcasts have been brilliant and then somehow declined. The New York magazine even gave a specific time: 2010. The truth is, however, that this has never happened.

2010, the situation of the podcast is not much different from 2007, and the Podcast in 2007 and 2004, the situation is not the same, and the situation of the podcast in 2004 and its situation in 2014 is almost the same. There are a lot of technology podcast programs (and a lot of technology listeners), but most of the larger programs are radio programs made by professional teams, but they are released in the form of podcasts. In addition to technical programs, there are many comedies, as well as commercial and religious-related programmes, which have a small but quite enthusiastic audience.

As you can see from recent articles on podcasts, many authors have limited sources of information, and they don't listen or just start listening to podcast programs. Most podcast listeners and podcast makers know that the truth is really boring, and the podcast started out as a hobby, almost 10 years ago, and has been growing slowly and steadily over the years. The market has begun to take shape after years of slow and steady growth.

The Smartphone podcast application and the car's support for Bluetooth audio have greatly boosted the development of podcasts, but their development is still slow and steady. No smartphone app has brought a lot of new audiences to the podcast, and the frequency with which people upgrade their cars is not enough to cause a boom in the auto media market. Many people still listen to podcasts on itunes, and a large number of cars do not support Bluetooth audio. Podcasts may flourish, but it will take some time.

The following three explanations may explain why articles claiming to be "podcast Revival" are present:

Serial, a branch of "American Life" (this Anglo), quickly attracted a large audience. But in the past decade, American life has been one of the world's largest podcasts, so the growing popularity of one of its affiliates is not a sufficient proof of the overall market revival.

Gimlet Media, a start-up that specializes in podcasts, has just received a large amount of investment from a number of investors, and the news has been widely disseminated after their popular podcast on entrepreneurship. Startup has been popular not only because its programs are of good quality, but also because it is made by a very famous producer who runs a number of very popular podcast programs, including American Life and Planet money. Similarly, this is not a strong indicator of the overall market revival.

Midroll, a podcast advertising agency, often deals with the media and has recently grown better. Sales Podcast ads can say that a lot of pain points in the show, producers are happy to let others do their advertising, but the field of advertising brokerage companies are very scarce, midroll may be the largest in this field. As a result, advertising on the show does not mean that there is a sudden increase in the number of podcasts, but it is now easier to insert ads into podcasts.

The flow of money and data has finally been noticed by investors, who have a lot of media clout. But the podcast never exploded, nor did it decline. The fact is that they have been so monotonous and stable for nearly a decade and will continue to evolve. That would be great!

But if these articles, like the one mentioned in the previous article about the town, cause a ripple effect, then the podcast market may actually explode.

If so, that would be better.