Point Rui SEO Series website optimization Seven Steps away

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First step: Keyword selection

Business Intent: Study who your customers are, what you can bring them, and how they can find your site.

Find keywords: you need to find a fairly long list of keywords that your target client might use, and your competitor will give you some inspiration.

Keyword attraction: Weigh keyword popularity and keyword competition to determine the integrated opportunity for each keyword, or call it attraction.

Keyword leveling: You need to use proximity and density principles to concatenate, slice, or splice keywords, see keyword leveling into the final selection of keywords.

Step two: Attract crawl

How the new site or existing site can help Google and Baidu find pages and properly index all pages by building the right technology base and structure.

Search engine how to find your page. Your first step is to learn how search engines work, and how to use site maps and robots.txt to initialize, control, and manage the crawling behavior of your site. Building a new site contains intuitive and important information about how the new webmaster is going to host the site, where to host and how to choose a domain name. The management site understands how to migrate a site to a new trustee or new domain name provider without adversely impacting the site.

The site structure and the line is concerned with how to improve the site structure to get the tangent of the site depth and width, and finally get effective crawl. He includes optimizing the directory structure, filename and file name extension, and so on.

The third step: to the bottom of the page

The bottom of the page includes the art of page copywriting and material optimization, including deploying your chosen keywords on the site, and manipulating search results pages for search engines.

How the search engine is stored. Before you hit the bottom of the page, you need to figure out how the search engine stores content in the index. In-station optimization is about how to write more SEO effectiveness of metadata, tags, page text and other elements of the site, to make Web pages for search engines is the keyword rich, and for ordinary readers is also a good readability.

Material optimization: Optimizing pictures, documents, videos and other materials on the site is very important, I will teach you to do in detail.

Control search results: How search engines display search results, and how to manipulate links and summaries of pages, which can attract users to click on results and visit your site.

Fourth Step: Link layout

To the bottom of the page is only to get a small part of the ranking, and link layout this good management of the link building behavior, you can get the rankings, and establish the importance and relevance of the site.

Outbound optimization is an important part of how to build links to your pages from other sites and use key-rich anchor text, so you can have a large number of high-quality links over competitors.

Avoid the starting SEO Black Hat: How to prevent the use of these methods to escape the punishment of the search engine, and how to withstand punishment in the I Ching to recover.

Fifth step: Buy a Place

Surveys show that 65 of% users never click on the results of paid ads, but 35% of them will. For comprehensive site promotion behavior, there is no comprehensive evaluation of the paid search engine market is imperfect.

Match selection is how to choose the location of the high display, the time to select the keywords you intend to pay, and the keywords that you intend to exclude.

For example, to buy Ali mother on the ads, but also a good choice, now do some low-priced advertising, interested friends can contact me.

Sixth step: Make a map

Language optimization, geo-optimization, and Google optimization for specific users, here we do not detail

Step Seventh: Track and adjust

Search engine optimization is not a one-off job, but a protracted war. You need to have a purpose to monitor the performance of the search engine, use reliable data, and feedback the results to the SEO behavior.

Use effective SEO tools. Like Google's Analytics. A tool for tracking PR values and traffic on the network.

Tuning: How to improve site and future SEO behavior by leveraging results in subsequent monitoring actions. Including how to monitor competitors and how to learn from them in future posts. I will continue to update the above seven steps of detailed instructions and SEO optimization related articles, please look forward to ...

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