Poke point: How to carry out the video promotion of enterprise website

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This month in a piano education training institutions to do the promotion, the company's boss and the Wuhan TV station held a children's piano performance contest. I was looking for someone to bring the whole video and intercept a lot of passages. The students ' parents ' interviews were also selected. This is the beginning of my life, the major video sharing site, their own corporate web site, as well as the previous establishment of the blog, QQ Group, a series of crazy bombing.

The effect of this is to greatly improve the conversion rate and the amount of traffic. Say your good from others, hundreds of times times more than you flatter yourself. 1 months down, the school's performance doubled. The competition is a company's network propaganda means, uses the network video The fast dissemination sex to enhance the brand recognition and the recognition degree. Today's enterprises or corporate websites, how to better use the network video promotion to serve their products?

The network video promotion that the stamp point uses or sees mainly has following several modes:

1. Expert Lectures

Industry experts in the industry has a certain degree of recognition, generally as long as "xx expert" name, there will be a large number of audiences are lost. Haha, of course, is not to tell you to cheat, we are promoting, with professional to popularize knowledge, serve the public. This kind of video is best posted to local media or large online media, but also to Youku, potatoes, 56 and other video online is good.

2. Offline activities

The contest or the exchange is a form of offline activity. Like piano training institutions, this kind of education companies are more likely to hold regular tournaments. The meeting is more difficult than the competition, the organizers had better have a bit of fame, if not, to find partners also line, Cross-industry to find partners is the most ideal. Similarly, a free video platform is also available on the relevant channels posted to local portals.

3. Interview

This is the easiest way to get video, but also better to build word-of-mouth effect.

Interview video is divided into two kinds, one is ordinary customers, such as piano training institutions can find a few students parents to do temporary interviews, find a few can be made into a small video, a few small video can be made an album. Second, interview industry experts. As with expert lectures, it is only in this way that there is more communication. It is easier to answer the customer's concerns, the perfect interview can greatly improve the customer's awareness, build customer trust.

The necessary conditions for making video:

The conditions here are not hardware, cameras, video software What is necessary, not to say more. If video promotion wants to have the widespread dissemination, must have the following three points:

1, good lecturers and well-known experts. It is necessary to do interviews and lectures. Experts are not necessarily known to everyone, but must be proficient in this industry and the company's products. Be able to speak out all the concerns.

2. Good themes and activities. Themes need to be carefully designed, if the theme is not attractive, do not say that customers, guests and participants are not very cold. The theme must meet the market demand, solve the customer immediately problem, this is very very important.

3. Good partners. Partners are the necessary prerequisite for our promotion. The stamp point is related to most of Wuhan's web portals and news organizations, which is also the result of long-term cooperation. The general enterprise does not have this kind of cooperation also does not matter, the portal website may carry on the payment to publish the video or the soft article, like Wuhan City, the biggest news net one price is about 200. Free release is also very effective, it is best to make an album to free video network, and then carry out a certain promotion and SEO construction.

Enterprise nature of the impact of network video promotion, in the end what enterprises suitable for network video promotion?

1, the stamp point took over the education and training enterprises. The three models mentioned earlier can be applied to the above. Lectures video, interview videos, already organized offline activities. To the quality of enterprise education itself is a great recognition. Lecturers also need packaging, such as piano training institutions have invited a foreigner to, who knows the foreigner is a real guy or in a foreign country mixed up.

2. Software Enterprises. For example, do information management software, stock market, enterprise promotion software, etc., can also use video tutorials and expert lectures to promote the form.

3, Product sales category enterprises. That is, companies with specific products, video promotion and traditional TV ads similar. But network video promotion is characterized by low cost, so the production of video is also very flexible, product video, customer video.

This article first address stamp point of the Network Promotion blog: http://www.chuodian.com/post/31.html (reprint please keep)