Pour cold water on Groupon site

In the last blog, "Two of the most recent http://www.aliyun.com/zixun/aggregation/8555.html" > Internet Innovation Model, I talked about the hottest two internet models in the recent past: a checkin model based on Foursquare, one for Groupon.

This article simply talks about some of Groupon's problems and throws a few scoops of cold water on this fiery pattern. Summer's coming, everybody cool

When talking about an Internet model, we should talk about a few aspects: technology threshold, capital threshold, innovation, profit model, industrial chain value, market prospect, imagination space, etc.

1, first said the technical threshold and the capital threshold.

Suddenly a night spring breeze, Chi Jiawan home Group buy open. Incomplete statistics, the current domestic about 100 of similar sites. More well-known are: (1) The United States Network meituan.com (2) Love to the Regiment ftuan.com (3) ju.taobao.com (4) MI Group Network mituan.com (5) Litters Regiment 55tuan.com (6) to catch the regiment net Runtuan.com (7) Bao Net groupon.cn (8) Cocoa Net cocotuan.com (9) 77 Regiment 77tuan.com (Ten) KK Group kktuan.com (11) Find a folding zhaozhe.com (12) Love Help Group aibangtuan.com

From the beginning of the March Wang the United States Regiment so far, that is, two months time, out of so many group buying site, is because this model threshold is too low. Peking Opera "Sha Jia Bang" and such a line: "Think of the original, Lao Tze's team opened, a total of more than 10 people seven or eight guns." "To do a group purchase site Even so many people can not use, two of technical personnel to do the site, two sales contact customers, you may open."

It can be said that the technical threshold of this model and the funding threshold are very low.

But Groupon's future is a big uncertainty. Perhaps Groupon's more valuable is its huge subscriber system, which he can become a company that relies on advertising.

2. Innovative.

Group buying, this is not a new term, the model. The innovation of this kind of website is: Push only one discount product every day, each person is limited to shoot once a day.

Many people take this model as an e-business. This is wrong. This type of Web site is not really a pure E-commerce site, it is E-commerce, web2.0, Internet advertising and offline mode of the combination. Even if its current form is group buying, the revenue model relies on a commission, but you can't simply interpret it as an e-business.

Is it innovative to launch a product every day? NO. Innovation is actually in those areas mentioned above. Unfortunately, no one can do it yet.

3, the value of the industrial chain.

To put it simply, the upstream and downstream industry chains of this model are merchants and consumers respectively. First of all, the business, those who covet the enjoyment of 23 percent of consumers in the end how much value?

For consumers, only one product a day, and how much value it? Consumers have no autonomy. For example, I want to buy an ipad, buy a car, may not be able to wait all the year-round.

From this point of view, for consumers, now such a swarm, group buying navigation station is too necessary.

4. Market prospect.

Browsing all of these sites, the current products are mainly concentrated in the public low-end consumer products above. So the Commission on the site is limited. The absolute value of running water is difficult to go up, coupled with the constraints of regional cities such as this model. Plus now, the price space is squeezed to the minimum. The owner of a group buying site told me that they had more than one hit, and it was just a month's time.

5. Imagine space.

There have been a lot of interviews recently about Foursquare and Groupon. Two hours ago, when the Beijing News broadcast was connected, I also talked about the comparison between the two models, and I was more bullish on Foursquare than Groupon. Although the latter is valued several times as the former. The reason is that the former is more imaginative than the latter.

If Groupon can see the head, then Foursquare can make you think about it for one months.